PayPal has unveiled a refreshed visual identity, marking its continued evolution as a leading financial technology brand. Founded in 1998, the company has consistently been at the forefront of digital commerce, making transactions easier for users worldwide. As it celebrates over 25 years, the new logo and brand system, created by Pentagram, reflect a forward-thinking approach while maintaining PayPal’s legacy.
The most noticeable change is the updated wordmark in a custom typeface called “PayPal Pro.” This modern sans-serif typeface replaces the previously slanted and italicized style with a more straightforward, upright design. The clean, geometric letters give the brand a sleek, modern look, conveying stability and trust. This new, bold approach reinforces PayPal’s position as a dominant player in digital payments and aligns with its mobile-first focus.
The wordmark now features three uppercase letters: two bold “P” s on each end and a balanced “a” in the middle, creating symmetry. Straightening the wordmark makes it feel solid and grounded, offering greater platform flexibility. This simplicity enhances its recognizability in various contexts while maintaining a modern and professional tone.
A major change is the separation of the iconic “PP” monogram from the wordmark. The “PP” now stands alone, giving it more versatility for different applications. The updated monogram features sharper, cleaner lines, replacing the previous rounded corners with more angular shapes. This gives the logo a more contemporary look while still staying true to the brand’s heritage.
The color scheme has been refreshed, moving toward brighter blues and neutral black and white tones. These changes give the brand a more modern and sophisticated feel, improving readability and visual appeal. The introduction of “Venmo blue,” a nod to the mobile payment app, emphasizes PayPal’s mobile-first approach. The vivid hues convey energy, while the contrasting tones help the wordmark and monogram stand out across digital and physical spaces.
PayPal’s user interface has been updated to reflect the new branding. The old yellow payment buttons have been replaced with sleek black ones, aligning the overall design with modern aesthetics and creating a more cohesive user experience across platforms.
The new branding moves toward simplicity, clarity, and modernity, positioning PayPal as a trusted financial partner and an innovative tech company. The streamlined design reflects the company’s commitment to staying at the forefront of digital commerce in an increasingly mobile-driven world.
