PayPal Logo

PayPal LogoPayPal Logo PNG

The PayPal logo, created in 1988 by the American payment system, is distinguished by its unique self-expression. The conservatism of its visualization emphasizes the system’s stability, its security, and the high level of trust it commands, ensuring its recognizability.

PayPal: Brand overview

Founded:December 1998
Founder:Max Levchin, Peter Thiel, Luke Nosek, Ken Howery, Yu Pan
Headquarters:
San Jose, California, U.S.
Website:paypal.com
PayPal is an American electronic payment system operating with 25 national currencies. It was founded in 1998 by a group of students, including Peter Andreas Thiel, Max Levchin, Elon Reeve Musk, and Luke Nosek. The payment system emerged following the merger of the online banking service X.COM and the software development company Confinity Inc. In 2002, it became part of the largest corporation, eBay, but separated from it again in 2015.

Meaning and History

PayPal Logo History

The PayPal logo is conditionally constant. Over the many years of the brand’s existence, it has been updated only a few times, maintaining a consistent style. Such conservatism is linked to the issue of brand succession. The designers could not radically change the appearance of the icon, which people search for daily on web pages or in application lists. They were restricted by the high level of consumer trust in the existing image of the payment system.

What is PayPal?

PayPal is one of the largest electronic payment services, established in the USA in 1998. It focuses on bill payments, making purchases, and transferring and receiving money transfers. The company’s headquarters are located in San Jose, California. Since 2002, the financial and debit service has been a subsidiary of eBay.

1999 – 2000

PayPal Logo 1999-2000

Of course, the monetary company PayPal was the first to experiment with the symbol of the dollar. For this, it took a round element resembling a coin and placed the “$” sign inside it. To directly link it with the brand name, designers based it on two “P” joined by their legs. They reversed one letter. Both had elongated top strokes. The line ends resemble brush strokes. The emblem’s primary color is blue.

1999 – 2007

PayPal Logo 1999

The original version of the logo contains a simple inscription, “PayPal.” The white letters have spacing and are only delineated by wide blue outlines. The font is bold, italic, sans-serif.

2007 – 2014

PayPal Logo 2007

In 2007, the first logo redesign was conducted. The company sought a recognizable symbol that would support its image. Therefore, the developers made the word colorful, dividing it into two parts: dark-blue “Pay” and light-blue “Pal.” They also increased the space between the characters, rounded the corners, and removed the familiar outlines.

2014 – 2022

PayPal Logo 2014

In 2014, the global system decided to change the logo again and turned to Fuseproject for help. The main task was to adapt the icon for all display sizes – from mini-screens to large flat monitors. At the same time, great attention was paid to PayPal’s legacy – the inseparable connection of the old design with the new.

The previous trademark did not reflect the company’s technological achievements or its transition from the era of web payments to the era of money transfers on mobile devices. Under the leadership of Yves Behar, the team conducted a visual audit of the past logo to understand branding issues. Striving to avoid past mistakes, the developers focused on trust and innovation.

2022 – today

PayPal Logo

The 2022 PayPal logo is very similar to its predecessor, so many users did not notice the changes. The main goal of the designers was to embody the concept of “people first,” aimed at demonstrating openness to the millions of customers of the payment system.

To align the identity with the new brand strategy, PayPal employees collaborated with the independent studio Gretel. To make the emblem comply with the idea of inclusion, they adapted it to ADA standards, which consider the needs of people with disabilities.

Now, the colors in the logo are dark and pale, allowing its use on a bright gold background (for example, on a payment button). Thanks to a slight font change, the letters in the monogram and wordmark have become clearer, enhancing their readability.

Font and Colors

PayPal Emblem

In 2014, designers at Fuseproject created PayPal’s first graphic symbol: a monogram consisting of the combination of the letters “PP.” Initially, the emblem had only one letter, “P,” but it was associated with a parking sign. Consequently, it was decided to add a second letter, placing it on top and using a semi-transparent effect. This led to the famous icon that highlights the concept of closeness and is a marketing feature of the online system.

PayPal Symbol

In 2016, PayPal accused Pandora of copyright infringement. Lawyers claimed that the music streaming service stole their trademark image to outsmart competitors. The two logos are similar. According to internet reviews, people often confuse Pandora with the PayPal app.

The new emblem features a bright palette dominated by shades of blue. The chosen color allows PayPal to stand out from other companies in the financial sector. It symbolizes openness and communicability and inspires trust in users at a subconscious level.

PayPal

Previously, the logo’s inscription was in the Verdana font. In 2014, designers began using a modified version of Futura with soft edges and rounded letters “a.” The italic style conveys progress, innovation, and forward movement, as dynamism is one of the company’s key principles. To make the icon more mobile, the letters are placed close enough. This makes the inscription look better on small screens of smartphones and tablets.

PayPal color codes

Dark CeruleanHex color:#1d3384
RGB:29 51 132
CMYK:100 99 17 14
Pantone:PMS 287 C
Ocean Boat BlueHex color:#3f6fdc
RGB:63 111 220
CMYK:90 57 0 0
Pantone:PMS 2727 C

FAQ

Who Developed the PayPal Logo?

The modern PayPal logo was developed by the advertising and marketing agency Fuseproject. Specialists led by director Yves Behar created an icon that accurately reflects the concept of the electronic payment service: mutual assistance, trust, and transparency. For this, they combined two Ps from the name, overlaying them in the form of a semi-transparent monogram.

What Color is the PayPal Logo?

The PayPal logo uses two shades of blue – light and dark. Light blue codes: 2935 C (Pantone), 0, 121, 193 (RGB), #0079C1 (Hex). Dark blue color grid: 648 C (Pantone), 0, 69, 124 (RGB), #00457C (Hex).

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