PayPal is an American electronic payment system that works with 25 national currencies. It was created in 1998 by a group of students, which included Peter Andreas Thiel, Max Levchin, Elon Reeve Musk, Luke Nosek. The payment system appeared after the merger of X.COM online banking and software company Confinity Inc. In 2002, it became part of the largest eBay corporation, but in 2015 it again separated from it.
Meaning and History
The PayPal logo is constant. Over 20 years, it was updated only three times, while maintaining the same style. Such conservatism is associated with the problem of brand continuity. Developers could not dramatically change the appearance of the icon that people look for every day on web pages or in the list of applications. They were limited by a high level of consumer confidence in the existing image of the payment system.
1999 – 2007
The original version of the logo contains a simple inscription, “PayPal.” White letters are indented and delimited only by wide blue contours. The font is bold, italic, sans-serif.
2007 – 2014
In 2007, the first redesign of the logo was carried out. The company was looking for a recognizable symbol that would support its image. Therefore, the developers made the word colored, dividing it into two parts: the dark blue “Pay” and the light blue “Pal”. Also, they increased the distance between the signs, rounded corners, and removed the usual contours.
2014 – present
In 2014, the global system decided to change the logo again and turned to Fuseproject for help. The main goal was to adapt the icon to all sizes of displays – from mini-screens to large flat monitors. At the same time, considerable attention was paid to the legacy of PayPal, the inextricable connection of the old design with the new.
The previous trademark did not reflect the technological achievements of the company, its transition from the era of web payments to the era of money transfers on mobile devices. A team led by Yves Behar conducted a visual audit of the past logo to learn about branding issues. Trying to avoid the mistakes made, the developers focused on trust and innovation.
In 2014, Fuseproject designers created the first PayPal graphic symbol: a monogram consisting of a combination of “PP”. Initially, there was only one “P” on the emblem, but it was associated with a parking sign. Because of this, it was decided to add a second letter, laying it on top, and use a translucent effect. So the famous icon appeared, which emphasizes the concept of rapprochement and is a marketing chip of the online system.
In 2016, PayPal accused Pandora of copyright infringement. Lawyers said the music streaming service stole their signature image to get around the competition. The two logos are similar. Judging by online reviews, people often mistake Pandora for the PayPal app.
The new emblem is characterized by a bright palette in which shades of blue prevail. The selected color allows you to distinguish PayPal from other companies operating in the financial sector. It symbolizes openness, communication, and arouses trust among users at a subconscious level.
Previously, the logo inscription was made in Verdana font. In 2014, designers began to use a modified version of Futura with soft edges and rounded “a” letters. Italic style conveys progress, innovation, and moving forward because dynamism is one of the key principles of the company. To make the icon more mobile, the letters are located close enough. Thanks to this, the inscription looks better on small screens of smartphones and tablets.