Picsart Logo PNG
The Picsart logo is filled with creativity. The emblem demonstrates the application’s quick, easy operation. Create unique photos with digital tools and user-guided artificial intelligence.
Picsart grew out of Hovhannes Avoyan’s long background in software and entrepreneurship. Born in Yerevan in 1965, he began programming while studying at the State Engineering University of Armenia. In 1996, he founded CEDIT, a software development company that Brience/Lycos acquired in 2000. Major international companies also bought his later startups, Sourcio and Monitis Inc. By 2011, he had sold five businesses and had more than 25 years of programming and management experience.
The idea for Picsart came from a family situation. Avoyan’s ten-year-old daughter posted her drawings online and faced bullying. He saw the need for a creative platform where young users could create, share, and get support in a safer environment. The problem was bigger than one case: teenagers in many countries needed a more positive space for self-expression.
In November 2011, Avoyan founded Picsart in Yerevan with engineers Artavazd Mehrabyan and Mikayel Vardanyan. The first Android app was launched that year. The iOS version followed in January 2013, iPad support came in mid-2013, and Windows Phone and Windows 8.1 support arrived in 2014. From the start, Picsart combined photo editing with a built-in social network, allowing users to publish their work and interact with others.
On February 5, 2015, Picsart raised 10 million dollars in Series A funding led by Sequoia Capital. In June 2015, Insight Venture Partners led another 15 million round. Competitors included VSCO and Canva, while Picsart focused on layered editing, brushes, and mobile art tools. By October 2017, monthly users exceeded 100 million and rose to 130 million by 2019. On August 26, 2021, a $ 130 million Series C led by SoftBank Vision Fund 2 valued Picsart at over $1 billion.
Meaning and History
Although relatively young, Picsart’s logo has been updated twice, shifting from an artistic to a digital aesthetic.
What is Picsart?
A photo-editing app used by 150 million users per month. The app’s main functions are free; additional features require a subscription
2011 – 2016
The first logo consists of an emblem and a stylized name. The inscription highlights the app’s purpose and the origin of its name.
The word “Picsart” is visually divided into two parts by different colors and the capital letter A. It breaks down into Pics (photos) and Art. Co-writing can be translated as “the art of photography” or “photos that have been processed into a work of art.”
In addition, “Pics” is an abbreviation of “pixel” and refers to computer graphics, suggesting that artistic processing involves manipulating pixels with computer tools.
The last letter, Art, is stylized as a brush, which visually demonstrates the word’s meaning.
The first part of the word is in sky blue, hinting at a computer screen. The second part is dark gray, like a rough pencil sketch. Indicates the creative process leading to the transformation of the picture.
Two colored petals sit in front of the name: red and orange. They resemble paint squeezed onto the palette for the master to work with.
Red and orange shades denote beauty and attractiveness, which indicates the process of improving the photo. The colors represent communication and contacts. Reflects the presence of a community of passionate users within the program who support one another.
2016 – 2021
Avoyan understands that investors are needed to further develop the application, so he goes to the United States. The Sequoia Capital fund supported the entrepreneur, investing $10 million. Overall, the project raised $ 35 million. At the investors’ insistence, the company moved its headquarters to California. In 2015, Forbes recognized Picsart as the hottest startup.
The app logo shifts from a slightly childish look to a more solid one. The new emblem is a purple inscription. The word remains split by a capital A, but the brush and palette are gone. The main user tools are digital. Working with them is not like an artist’s strokes.
A purple hue indicates creativity, fantasy, and self-realization. The spacing between the letters has increased, demonstrating the application’s scale and popularity.
2021 – today
Currently, the application’s functions are based on artificial intelligence. It does most of the work. Users can also use ready-made filters. The work no longer resembles art; it’s more like technical work using digital tools. Therefore, the emphasis on the word “art” was removed.
In the new Picsart logo, the title is a single piece in a lilac-violet hue. Neatly rounded letters resemble pixels. The softened edges suggest ease of use. You don’t need to be an artist or have special talent to use the application.
Photo processing is simple and familiar to anyone who uses a computer.
Font and Colors
The logo’s main shades are purple and lilac. These colors highlight the app’s focus on user experience, creativity, and imagination.
For the name, we used a font with smoothed letterforms for r, a, and p to reflect the elimination of all defects in the photographs.