Picsart Logo PNG
The Picsart logo is filled with creativity. The emblem demonstrates the application’s quick, easy operation. Create unique photos with digital tools and user-guided artificial intelligence.
Picsart grew out of Hovhannes Avoyan’s long background in software and entrepreneurship. Born in Yerevan in 1965, he began programming while studying at the State Engineering University of Armenia. In 1996, he founded CEDIT, a software development company acquired by Brience/Lycos in 2000. His later startups, Sourcio and Monitis Inc., were also bought by major international companies. By 2011, he had sold five businesses and had more than 25 years of experience in programming and management.
The idea for Picsart came from a family situation. Avoyan’s ten-year-old daughter posted her drawings online and faced bullying. He saw the lack of a creative platform where young users could make, share, and receive support in a safer environment. The problem turned out to be broader than a single case: teenagers in many countries needed a more positive space for self-expression.
In November 2011, Avoyan founded Picsart in Yerevan with engineers Artavazd Mehrabyan and Mikayel Vardanyan. The first Android app was launched that year. The iOS version followed in January 2013, iPad support came in mid-2013, and Windows Phone and Windows 8.1 support arrived in 2014. From the start, Picsart combined photo editing with a built-in social network, allowing users to publish their work and interact with others.
On February 5, 2015, Picsart raised 10 million dollars in Series A funding led by Sequoia Capital. In June 2015, Insight Venture Partners led another 15 million round. Competitors included VSCO and Canva, while Picsart focused on layered editing, brushes, and mobile art tools. By October 2017, monthly users exceeded 100 million, rising to 130 million by 2019. On August 26, 2021, a $ 130 million Series C led by SoftBank Vision Fund 2 valued Picsart at over $1 billion.
Meaning and History
Although relatively young, the Picsart logo has been updated twice, moving from an artistic to a digital aesthetic.
What is Picart?
A photo-editing app used by 150 million users per month. The application’s main functions are free; additional features are available for a subscription to the project headquarters in Miami.
2011 – 2016
The first logo consists of an emblem and a stylized name. The inscription focuses on the application’s purpose and the history of its name.
The word “Picsart” is visually divided into two parts by different colors and the capital letter A. It turns out to be Pics (photos) and Art. Co-writing can be translated as “the art of photography” or “photos that have been processed into a work of art.”
In addition, the term “Pics” is an abbreviation of “pixel” and refers to computer graphics, indicating that artistic processing involves manipulating pixels with computer tools.
The last letter, Art, is stylized as a brush, which visually demonstrates the word’s meaning.
The first part of the word is in sky blue, hinting at a computer screen. The second part is dark gray, like a rough pencil sketch. Indicates the creative process leading to the transformation of the picture.
There are two colored petals in front of the name: red and orange. They resemble the paint squeezed onto the palette that the master will work with.
Red and orange shades denote beauty and attractiveness, which indicates the process of improving the photo. The colors represent communication and contacts. Reflects the presence of a community of passionate users within the program who support one another.
2016 – 2021
Avoyan understands that investors are needed to further develop the application, so he goes to the United States. The Sequoia Capital fund supported the entrepreneur, investing $10 million. In general, the project received 35 million. At the investors’ insistence, the headquarters moved to California. In 2015, Forbes recognized Picsart as the hottest startup.
The app logo shifts from a slightly childish look to a more solid one. The new emblem is a purple inscription. The word is still divided into two parts by a capital letter A, but the brush and palette have been removed. The main user tools are digital. Working with them is not like an artist’s strokes.
A purple hue indicates creativity, fantasy, and self-realization. The spacing between the letters has increased, demonstrating the application’s scale and popularity.
2021 – today
Currently, the application’s functions are based on artificial intelligence. It will do most of the work. Ready-made filters are also available to users. The work no longer resembles art; it’s more like technical work using digital tools. Therefore, the emphasis on the word “art” was removed.
In the new Picsart logo, the title is a single piece in a lilac-violet hue. Neatly rounded letters resemble pixels. The smoothing of sharp elements indicates ease of operation. To use the application, you do not need to be an artist or have a special talent.
Photo processing is simple and familiar to those who know how to use a computer.
Font and Colors
The main shades of the logo are purple and lilac. These colors highlight the app’s focus on user experience, creativity, and imagination.
For the name, a font was used with smoothed letterforms of r, a, and p, demonstrating the elimination of all defects in the photographs.