Plan Logo

Plan LogoPlan Logo PNG

The Plan logo serves as a window into the values and objectives of the organization. At first glance, one notices the full name of the group, “Plan” on the top line and “International” on the bottom. Both inscriptions are rendered in a thick font, exuding a sense of weight and purpose. Interestingly, although the letter sizes vary, the text manages a harmonious blend of straight and rounded ends, so finely balanced that the differences hardly catch the eye. To the left, a whimsical, childlike illustration catches the eye: within a rough circle, a sun shines over a striding person with arms lifted in celebration. This figure appears to be taking a confident, wide step forward.

Now, dissecting the features, the first thing to notice is the stylized, heavy font that conveys a sense of gravitas. The bold letters convey a message of resilience and reliability—non-negotiable traits for an entity involved in humanitarian work. The varying sizes of the letters indicate a multidimensional approach; it’s as if the organization is big enough to cover international missions yet small enough to care for the individual.

The childlike illustration to the left is a poignant touch. It breaks through the corporate feel, injecting a sense of warmth and humanity. The figure in the image, with arms outstretched towards the sky and taking a broad step, encapsulates a narrative of empowerment and progress. This image is under the sun, universally acknowledged as a symbol of hope, life, and energy. The sun shines down on the figure, illuminating a path, an allegory for enlightenment and guidance that Plan aims to provide.

The free-form circle that houses the sun and the figure stands in contrast to the precise typography. This element adds a touch of spontaneity, a nod to the unpredictability of life and the varied situations in which the organization finds itself involved. In a way, it also implies that within the controlled, well-planned framework, there is room for human experiences that are unique, raw, and real.

Each element within this emblem serves as a chapter in a story that the organization is eager to share—a story of commitment, empowerment, and an unwavering focus on improving human life. It’s more than just a logo; it’s a visual lexicon that invites viewers to delve deeper into the organization’s mission and its positive impact on the world.

Plan: Brand overview

Founder:John Langdon-Davies, Eric Muggeridge
Woking, Surrey, England, UK

In 1937, amidst the turmoil of the Spanish Civil War, Plan International took root, thanks to the vision of British reporter John Langdon-Davies and humanitarian Eric Muggeridge. With its original name, Foster Parents Plan, the organization’s primary objective was to lend support, in the form of sustenance, shelter, and education, to children affected by the ravages of the war.

With the devastation of World War II that followed, the organization adapted its child sponsorship model to address the needs of children orphaned by the conflict, extending its reach throughout Europe. As the 1950s and 1960s unfolded, Plan International saw opportunities to effect change on a larger scale and thus began venturing into Asia, Africa, and Latin America, focusing on developing nations.

By the time the 1970s came around, a rebranding was in order. The organization shortened its name to Plan International, reflecting its evolving mission that now included sponsorship and a broader array of community upliftment initiatives.

In the subsequent years, Plan pivoted to address more nuanced global challenges. The organization intensified its commitment to championing gender parity, safeguarding children’s rights, and implementing health, sanitation, and clean water initiatives. Notably, Plan International emerged as one of the pioneering entities that underscored the significance of girls’ rights and the importance of empowering young leaders in developmental contexts.

Today, with a footprint in over 70 nations, Plan International is at the forefront of advocating for children’s rights globally. Through myriad programs, they tirelessly work towards fostering gender equality and ensuring fair legal frameworks for children’s protection. Their expansive network boasts over 10 million patrons and contributors from around the globe, dedicated to fortifying projects that elevate at-risk children, their families, and their communities.

Meaning and History

Plan Logo History

before 2002

Plan Logo before 2002

2002 – 2016

Plan Logo 2002

2016 – today

Plan Logo