Banking holding PNC has a long history, which began in 1852 with the Pittsburgh Trust and Savings Company’s emergence. A little later, in 1865, the Provident Life and Trust Company was established. After going through many divisions and mergers, these organizations have evolved into two banks serving different markets. And in 1983, they merged to become the largest financial institution in Pennsylvania. Several strategic acquisitions helped them expand their influence.
Meaning and History
PNC Financial Services Group has many subsidiaries, including PNC Bank. The brand is represented in 21 states and uses the same logo as the parent company: an orange circle with a triangular symbol inside, complemented by a blue ‘PNC’ lettering. The three-letter abbreviation is derived from the initials Provident National Corporation and Pittsburgh National Corporation, which are the modern holding predecessors.
By the way, from the Pittsburgh National, the united bank got the name and the triangular symbol. But the Provident National emblem has not survived. It was based on the image of a sower. The agricultural worker symbolized productive work, and the seeds symbolized small investments that could sprout in the future.
1959 – 1982
In 1959, the Peoples First and Fidelity Trust Company merged to form the Pittsburgh National Corporation. The logo of the new financial institution consisted of several parts. The main element was the blue inverted triangle, denoting Pittsburgh’s Golden Triangle. This is the unofficial name of Downtown Pittsburgh, where the headquarters of many global companies are located.
A triangular shape has been depicted within a yellow rectangle. In the same place, but just below, there was a blue inscription “PITTSBURGH NATIONAL CORPORATION,” divided into three lines.
1982 – present
In 1982, Pennsylvania legislation was amended to allow the provision of banking services throughout the state. Seizing the opportunity, Pittsburgh National and Provident National merged to form the PNC holding. He inherited the triangular symbol – albeit in a new format. The designers repainted the icon white, rounded the outer corners, and slightly curved the three lines coming from the center.
Now the stylized triangle is inside the orange circle, and the name of the bank is moved outside the geometric shape. The lettering remains the same blue as the Pittsburgh National Corporation logo, but the font has changed: the letters have long and sharp serifs.
Font and Colors of the Emblem
The main element of the emblem symbolizes the commercial and industrial potential of Downtown Pittsburgh. This part of the city received Pittsburgh’s Golden Triangle’s unofficial name because it is surrounded on three sides by the Monongahela and Allegheny rivers. It houses the 33-story Tower at PNC Plaza, which is wholly owned by PNC Financial Services Group and its subsidiary PNC Bank.
The financial corporation uses the Rotis Semi Serif font for its logo. Monotype Imaging Inc owns the rights to it. The Rotis family was created by German typographer Otl Aicher in 1988 and then republished under the Monotype Originals label. If we talk specifically about the inscription “PNC,” it is made in thin capital letters. There are long serifs in the upper right corner of the “P” and “N” that make the word dynamic. The “C” also attracts attention because its lower part is stretched forward, and the upper part is slightly curved and shortened.
The blue lettering and orange circle represent the official PNC colors. Their shades are close to Absolute Zero (Crayola) (# 002FCD) and Mystic Red (# FF5400). Against such a bright background, the white triangular symbol is visible – the only light element of the emblem.
It’s worth noting that PNC’s clients have repeatedly criticized him for the lack of a unified visual identity. For example, Virginia Montanez, a blogging platform user, noted the inconsistency of the logo colors. A 2006 note indicated that the bank continued to use its old purple wordmark in some places. There was also a blue and gray emblem and a normal color version, but with a completely different font.