Portlantis, a new center dedicated to one of the world’s largest ports, has opened in Rotterdam. It feels more like a large research space than a traditional museum. The entire design works toward a single goal: to convey the scale, complexity, and rhythm of port life without the dry presentation typical of museums.
The studio Taken by Storm developed the identity. At its core is a logo that conveys depth and perspective. The large letters of the name gradually shrink and recede into a shape resembling a trapezoid or a tunnel. This design choice gives the logo volume and internal tension, as if drawing the viewer’s gaze into the port’s space.
The name itself is built on the combination of two meanings. The first part refers to the port of Rotterdam, the second to Atlantis. Behind this name lies a hint at the hidden layer of maritime logistics, a vast system of routes, cargo, and processes, most of which usually remain out of sight.
MVRDV designed the complex’s architecture. The building consists of five levels rotated at 45 °, offering panoramic views of the port and the city. Each floor has its own theme, so ascending through the complex becomes a sequence of shifting perspectives and impressions.
The modular design and navigation system carry this same concept forward. Its elements come together to form diagrams, maps, and routes that illustrate cargo flows and transport lines.
Portlantis is designed for a diverse audience. In addition to exhibitions and interactive displays, the complex includes meeting and business event spaces. The brand identity strikes a balance between an industrial theme and an open, lively presentation.
Taken by Storm combined the port’s power with a light, accessible tone. As a result, Portlantis now has an image that doesn’t feel overly formal and helps people perceive the port as a complex, living organism.