Porto Logo

Porto LogoPorto Logo PNG

The “Porto” logo, the most famous Portuguese club, is colorful and full of elements. The primary colors are borrowed from the royal house, and the heraldry symbolizes commitment to the country and its history. Ferocity, strength, and power reflect the dragon. The emblem of the football club “Porto” is filled with a vast number of elements. Here, you can see a tower, a dragon, and the Virgin Mary. But in reality, it’s not as complicated as it might seem at first glance.

Porto: Brand overview

Founded:28 September 1893
Founder:Antonio Nicolau de Almeida
Headquarters:
Porto, Portugal
Website:fcporto.pt

On September 28, 1893, one of the most popular football clubs in Portugal was founded by a merchant who was involved in exporting port wine to England. However, the foundation day was not chosen randomly: in fact, September 28 is the birthday of the then-reigning King of Portugal, Carlos I, and his wife, Amelie, who was born on the same day. As for the colors, the blue and white tones of Porto were official for the royal house of Portugal. The king and his spouse were invited to the very first match of the newly formed team.

Meaning and History

Porto Logo History

The “Porto” logo was quite simple. It consisted of a blue and white football, more resembling a globe (notice the unique “meridians”), at the center of which was the abbreviation FCP. The only significant rebranding was conducted in Porto in 1922. To the team’s emblem were added the coat of arms of the city of Porto (an image of the Virgin Mary) and the coat of arms of Portugal (with the towers of the castle on it). All this is also framed by the coat of arms of Portugal – eight Moorish castles that Portugal conquered during the Reconquista.

However, the most significant change to the logo was the addition of the inscription Invicta (invincible) and the image of a dragon. Since then, port wine has been nicknamed “dragons.” Overall, despite the accumulation of elements in the logo, there aren’t that many: two emblems, an inscription, and a dragon. Surprisingly, the logo has not undergone noticeable changes since then. Many designers offer Porto new versions of the emblem, but the leaders of the “dragons” refuse all proposals. Some of them look very stylish and modern!

But the leaders and fans of “Porto” are too conservative to change their already established emblem for a new and stylish one.

What is Porto?

Porto is the abbreviated name of the Portuguese professional football club FC Porto. Located in the eponymous city, the club was founded in 1893 by Antonio Nicolau de Almeida. Over time, the team advanced to the top division (Primeira Liga) and became the second-most trophy-winning club in the country, having won 83 trophies. The team’s home stadium is Estadio do Dragao.

1893 – 1896, 1906 – 1910

Porto Logo 1893-1896 1906-1910

No one knows precisely when the first logo of the football club, “Porto,” appeared. It is only known that at the time of the club’s foundation (1893), it did not exist yet – it was developed only in the 20th century. Most sources point to 1900 as the correct date. The debut graphic symbol consisted of a white monogram and a dark blue circle. These colors were chosen because they symbolize calmness and peace. The intertwined letters “F,” “C,” and “P” were taken from the full name of the Portuguese team: Futebol Clube Porto.

1910 – 1922

Porto Logo 1910-1922

In 1910, the logo was simplified: the original monogram turned into a standard abbreviation, and the circle turned into a football. This allowed indicating the initials of the club and denoting the sport in which it performs.

1922 – 1995

Porto Logo 1922-1995

Twelve years later, a very complex emblem replaced the simple one. It was developed by one of the players – Augusto Baptista Ferreira. The footballer, who was also a decent artist, combined the previous graphic symbol with state symbolism after a board of directors meeting. To do this, the ball had to be flipped, and the letters “FCP” moved down to make room for new elements.

The top part of the logo was occupied by two coats of arms: of the city of Porto and the state of Portugal. The designer didn’t just copy them – he combined different symbols into one drawing. The long chain of wreaths, towers, and swords taken from the city’s coat of arms is a special national award. On the football team’s emblem, it frames a rectangular shield divided into four parts. On two of them, Maria with baby Jesus is depicted, and on the other two – the royal coat of arms.

Above is a crown, which at that time was a symbol of the city of Porto. Right inside it sits a green dragon. The mythical creature holds a ribbon with the Latin inscription “INVICTA” (translated as “unconquered”).

1995 – 2002

Porto Logo 1995-2002

The legendary emblem was so liked by the club’s management that they decided not to change it even after 70 years. Artists just added bright colors and depicted the Virgin Mary in a more human guise instead of a statue. The dragon also began to look different, as gradients were no longer used in the design. The letters in the lower part of the sphere acquired weak serifs.

2002 – 2010

Porto Logo 2002-2010

At the beginning of the 21st century, the FC Porto logo was modernized again. Designers changed the color of the towers and crown: if before they were richly yellow, now they became orange. As a result, the picture does not seem too bright. The dragon remained, although it had long disappeared from the city’s coat of arms. A small orange flame bursts from the mouth of the fire-breathing creature.

2010 – 2017

Porto Logo 2010-2017

In 2010, an attempt was made to modernize the crest. For this, artists used new color design techniques. As a result, the football gained a blue gradient, making it look voluminous. The smooth transition from dark orange to light orange gave the crown a shimmer.

The dragon is also painted in several shades of green, which was not seen before. The five-pointed star above the letter “C” is now entirely orange – the bright yellow color has completely left the logo. In addition, designers added blue shadows to some elements: this applies to towers and wreaths around the shield.

2017 – today

Porto Logo 2017-present

After another redesign, the football was darkened. At the same time, the invisible light source shifted: before, the bright spot was right in the center; now, it is slightly to the right.

Font and Colors

Porto emblem

The FC Porto emblem interestingly plays with the country’s and city’s primary symbols. They are combined with the old graphic sign of the team, which until 1922 depicted a ball with the inscription “FCP.” Almost a hundred years have passed since the appearance of the original emblem. During this time, the “Porto” coat of arms changed: the dragon disappeared from it in 1940. But the club decided to leave this historical image in its usual place.

As a result, the dragon, as many years ago, languidly lies inside the crown and holds a ribbon with the inscription “INVICTA.” Perhaps such conservatism is related to the fact that the home stadium of the footballers is called Estádio do Dragão, and they themselves are nicknamed Dragões.

Porto symbol

The abbreviation “FCP” is unremarkable: it is written in a standard font without serifs. Designers focused not on the lettering but on the graphic part, so they chose a combination of five primary colors: blue (#00428C), white (#FFFFFF), red (#D60019), green (#009634), and gold (#E9B245). Each of them, except white, has several gradient shades.

Porto color codes

Midnight BlueHex color:#00428c
RGB:0 66 140
CMYK:100 53 0 45
Pantone:PMS 7687 C
LavaHex color:#d60019
RGB:214 0 25
CMYK:0 100 88 16
Pantone:PMS Bright Red C
Irish GreenHex color:#009634
RGB:0 150 52
CMYK:100 0 65 41
Pantone:PMS 354 C
Maximum Yellow RedHex color:#e9b245
RGB:63 194 204
CMYK:60 0 23 0
Pantone:PMS 143 C