One day, Shirzad Chamine wondered what it would be like if children could achieve the right mental development by activating the positive forces of Sage within themselves. He devoted his whole life to this problem, which resulted in the emergence of a program, Positive Intelligence, controlled by an application, to undergo special psychological training. Based on a global study, the program has ensured maximum performance in achieving success and obtaining happiness. More than a million users have already shown interest in the offer, “warmed up” by the latest update to the informative visualization. Today, thousands of trainers have begun to offer their services in the established community. Landscape’s new visualization has increased appeal while organizing a scalable design system that applies across all touchpoints of the updated app.
The key elements shaping a new brand’s perception were its logo, unique voice, messaging, style, typography, and illustration. At the same time, we developed a set of digital tools that can be combined to increase uniqueness and provide a methodology for organizing the program on a redesigned website. The result is an optimistic, intuitive, and illustrative look and feel, using visual markers to represent evidence-based concepts. The identity’s minimalist style delivers maximum impact without information overload.
Built on the science of positivity, the identity’s graphic construction, font, and bright colors convey its spirit and direction through an original visual impact. The bright color scheme of the website and applications, based on a variety of colors that evoke positive emotions, helps to block negative thoughts by activating positive reflexes. Combined with the starkly contrasting black of the logo’s wordmark, this creates maximum visual impact.
The round, smooth, medium-thickness sans-serif font reflects the main idea of positivism and is easy to read in print and digitally. Clear execution and color saturation make it easy to read at any scale.
The new symbol, in the form of a stylized but open letter P with the previously accepted mathematical sign “+” in the internal negative space of the letter, provides a better reflection of the spirit, goals, and objectives of the brand. At the same time, the symbol shows the updated platform’s close connection to its origins.