Printify, a leading print-on-demand platform, has introduced a new logo and refreshed its brand identity, marking its growth and modern approach to e-commerce. Created by Forma, this update reflects how the company has evolved—from a friendly, accessible service into a more mature, versatile brand that fits today’s fast-paced global online market.
The biggest change in the new look is removing the old graphic symbol—a green hand with a thumbs-up. That emblem once represented positivity, reliability, and simplicity, giving the brand an approachable, informal feel. It resonated with entrepreneurs, small businesses, and creatives looking for easy-to-use print-on-demand tools. As the company expanded its global reach, the need for a cleaner, more adaptable visual identity became clear.
The new logo focuses entirely on typography. The wordmark now stands out, designed with bold, geometric shapes that give it a strong, confident presence. The custom typeface uses thick letterforms with sharp, angular details, creating a modern and solid design. The move toward a typography-driven logo reflects a broader trend in branding today, where clarity and simplicity are key, especially in digital spaces where logos must work across different screen sizes and platforms.
The distinctive shape of the letter “y” is a standout detail in the new wordmark. Its angular, dynamic design breaks up the rigid geometry with a touch of energy. This small but thoughtful detail brings a bit of playfulness into the mix, maintaining a connection to the brand’s friendly roots while embracing its current professional image.
The bright green from the old logo—often associated with freshness and eco-consciousness—has been replaced by a darker olive-green shade. The richer tone feels more sophisticated and grounded, suggesting stability, growth, and resilience. It works well across light and dark backgrounds, making the logo versatile in digital and print settings. The new color adds depth without overwhelming the simplicity of the design.
Beyond the logo, the rebranding introduces an updated visual system that extends to the company’s website, marketing materials, and product interfaces. Clean lines, minimalist layouts, and a cohesive color scheme create a professional look. The typography maintains the bold, geometric style of the logo, ensuring consistency across every touchpoint.
Moving away from the thumbs-up icon to a typographic logo marks a big shift from the earlier identity. Yet, this evolution aligns with the company’s ambition to position itself as a key player in the global print-on-demand industry. The updated identity communicates reliability, scalability, and a sense of purpose—qualities that matter to a wide range of customers, from independent creators to large businesses.
