Procreate Logo PNG
The designers made a logo for the Procreate application in the form of an artistic brush and placed it on a gray square. The bright middle effectively stands out against a solid background, hinting at lightness and endless creative possibilities. And the multicolor awakens the imagination and reveals the editor’s enormous possibilities.
Procreate began in Hobart, Tasmania, after artist and web designer James Cuda tried drawing on an iPad in 2010. He saw its potential as a professional art tool. Still, he felt existing apps did not meet the needs of serious artists. Cuda later met self-taught developer Lloyd Bottomley, and together they founded Savage Interactive.
Procreate launched in the App Store on March 8, 2011. Early sales were slow, so the team sent the app to leading digital artists, collected feedback, and kept refining it. The first artist to use Procreate was Will Robinson, whom Cuda had met by chance in a grocery store. In 2013, the app won an Apple Design Award for design and innovation.
The same year, British artist Kyle Lambert drew a photorealistic portrait of Morgan Freeman on an iPad Air using Procreate. The work took more than 200 hours and 285,000 strokes, and its time-lapse gained over 1.3 million views in the first day. Procreate 2 followed in 2013 for iOS 7, adding higher-resolution support and more brushes.
In 2015, Apple introduced iPad Pro and Apple Pencil, and Procreate 3 arrived with full support for both. While Adobe developed Fresco and Autodesk offered SketchBook, Savage Interactive kept Procreate as a professional iPad app with a one-time payment. Procreate later reached Pixar, Disney, DC Comics, Marvel, and The New Yorker. Procreate Pocket won Apple’s iPhone App of the Year in 2018. Procreate 5 arrived in 2019, and Procreate Dreams launched in November 2023 for 2D animation and video editing.
Meaning and History
The Procreate emblem became known to a wide range of creative personalities. The program is well recognized for its improved usability on mobile devices and its visual identity. First of all, the eye clings to the name. It is composed of two words: “Pro” (short for “professional”) and “create” (“create,” “create”). Together, they form another subtext associated with creativity: the term refers to “generation” resulting from the creative process. In some cases, the inscription accompanies the graphic icon, which is most often used on its own. There are three logos in the history of the Procreate brand.
What is Procreate?
Procreate is a digital application for editing and creating bitmap images. It is compatible with devices running iPadOS and iOS. The earliest version dates to 2011, when it appeared on the App Store, and the most recent is 2022. The developer of the program is Savage Interactive.
2010 – 2013
The debut emblem consisted of a fuzzy part of a paintbrush. It was curved and pointed on one side, like a bird’s feather. The narrow top was painted blue with a gradient that faded to purple. Below it was superimposed on a yellow background. Red and orange were also present. To create the maximum resemblance to a brush, the designers drew thin, wavy lines from the bottom up. They resembled the pile from which art supplies are made. The rainbow element has been placed in the center of the light gray square.
2013 – 2015
During this period, the brush tip was graceful and elongated, and she herself looked like a drop. The designers removed the multilayer gradient and settled on a low-component version, with no accumulation of many colors. All zones were symbolically divided and dimmed. And to keep the Procreate logo’s saturation the same, the developers placed the brush in a completely black space.
2015 – today
The modern emblem is sleeker and more elegant than the previous two. The designers stretched the brush to achieve this effect, bending the opposite ends. The result is a narrow, wavy strip with multi-colored patches. The top is dark; the bottom is light. The authors retained the black-and-graphite background by rounding the rectangle’s edges.
Font and Colors
The feather is a symbol of lightness. It was chosen for the brush image, the main tool of any digital editor. And there are many of them in this application: about 140, which work in 25 blending modes. Moreover, the proposed tools can be imported from Photoshop and customized. The brush is the program’s core feature, and it has become a key element of the Procreate logo.
Usually, the icon with a multi-colored brush is applied separately, but in some cases, it is supplemented with the application’s name. It uses a grotesque typeface that matches Rene Bieder’s Rational Text Book font. The emblem’s palette is very rich and bright. The first logo covers the entire rainbow spectrum; in the last one, the colors have a smaller coverage area but a larger gradient.