Procreate Logo

Procreate LogoProcreate Logo PNG

The designers made a logo for the Procreate application in the form of an artistic brush and placed it on a gray square. The bright middle effectively stands out against a solid background, hinting at lightness and endless possibilities for creativity. And multicolor awakens the imagination and reveals the editor’s enormous possibilities.

Procreate: Brand overview

Procreate is a digital image creation and editing software for iPad and iOS devices. It is intended for raster graphics. Basically, this application is adapted to the iPad’s requirements. Its launch took place in 2011 on the App Store. The most recent update is dated 2022; the developer and publisher are Savage Interactive.

The project’s creator, who works with raster graphics, hails from the island state of Tasmania, near Australia. This left its mark on the program’s possibilities, as it proved both progressive and creative. As a result, the Savage Interactive brand was awarded the Apple Design Award for outstanding digital product performance. The initial success was the impetus for the release of the second version. They used the application to draw movie posters for several famous films (Blade Runner 2049, Logan, Stranger Things) and several The New Yorker covers. He was also chosen by Pixar, Disney, DC Comics, and Marvel.

Meaning and History

Procreate Logo History

The Procreate emblem became known to a wide range of creative personalities. The program is well-recognized for its improved applicability on mobile devices and its visual identity. First of all, the eye clings to the name. It is composed of two words: “Pro” (short for “professional”) and “create” (“create,” “create”). Together, they form another subtext associated with creativity: the term refers to “generation” resulting from the creative process. In some cases, the inscription accompanies the graphic icon, which is most often used on its own. There are three logos in the history of the Procreate brand.

What is Procreate?

Procreate is a digital application for editing and creating bitmap images. It is compatible with devices running iPadOS and iOS. The earliest version dates to 2011, when it appeared on the App Store, and the most recent is 2022. The developer of the program is Savage Interactive.

2010 – 2013

Procreate Logo 2010

The debut emblem consisted of a fuzzy part of a paintbrush. It was curved and pointed on one side, like a bird’s feather. The narrow top was painted blue with a gradient that faded to purple. Below it was superimposed on a yellow background. Red and orange were also present. To create the maximum resemblance to a brush, the designers drew thin, wavy lines from the bottom up. They resembled the pile from which art supplies are made. The rainbow element has been placed in the center of the light gray square.

2013 – 2015

Procreate Logo 2013

During this period, the tip of the brush was graceful and elongated, and she herself looked like a drop. The designers removed the multilayer gradient and settled on a low-component version, with no accumulation of many colors. All zones were symbolically divided and made less bright. And to keep the Procreate logo’s saturation the same, the developers placed the brush in a completely black space.

2015 – today

Procreate Logo

The modern emblem is sleeker and more elegant than the previous two. The designers stretched the brush to achieve this effect, bending the opposite ends. The result is a narrow, wavy strip with multi-colored patches. The top is dark; the bottom is light. The authors retained the black-and-graphite background by rounding the edges of the rectangle.

Font and Colors

Procreate Emblem

The feather is a symbol of lightness. It was chosen for the brush image, the main tool of any digital editor. And there are many of them in this application: about 140, which work in 25 blending modes. Moreover, the proposed tools can be imported from Photoshop and customized. The brush is the program’s core feature, and it has become a key element of the Procreate logo.

Procreate Symbol

Usually, the icon with a multi-colored brush is applied separately, but in some cases, it is supplemented with the application’s name. It uses a grotesque typeface that matches the Rational Text Book font by Rene Bieder. The emblem’s palette is very rich and bright. The first logo covers the entire rainbow spectrum; in the last one, the colors have a smaller coverage area but a larger gradient.