Procreate Logo

Procreate LogoProcreate Logo PNG

The designers made a logo for the Procreate application in the form of an artistic brush and placed it on a gray square. The bright middle effectively stands out against a solid background, hinting at lightness and endless possibilities for creativity. And multicolor awakens imagination and reveals the enormous possibilities of the editor.

Procreate: Brand overview

Founded:March 16, 2011
Founder:Savage Interactive
Hobart, Tasmania

Procreate is a digital image creation and editing software for iPad and iOS devices. It is intended for raster graphics. Basically, this application is adapted to the requirements of the iPad. Its launch took place in 2011 on the App Store. The most recent update is dated 2022—developer and publisher – Savage Interactive.

The project’s creator for working with raster graphics hails from the island state of Tasmania, near Australia. This left its mark on the possibilities of the program because it turned out to be progressive on the one hand and creative on the other. As a result, the Savage Interactive brand was awarded the Apple Design Award for outstanding digital product performance. The initial success was the impetus for the release of the second version. They used the application to draw movie posters for several famous films (Blade Runner 2049, Logan, Stranger Things) and several The New Yorker cover. He was also chosen by Pixar, Disney, DC Comics, and Marvel.

Meaning and History

Procreate Logo History

The Procreate emblem became known to a wide range of creative personalities. The program is well-recognized for its improved applicability on mobile devices and its visual identity. First of all, the eye clings to the name. It is composed of two words: “Pro” (short for “professional”) and “create” (“create,” “create”). Together, they form another subtext associated with creativity: the term refers to “generation” resulting from the creative process. In some cases, the inscription accompanies the graphic icon, which is most often used alone. There are three logos in the history of the Procreate brand.

What is Procreate?

Procreate is a digital application for editing and creating bitmap images. It is compatible with devices operating on iPadOS and iOS platforms. The earliest version is dated 2011 when it appeared on the App Store, and the most recent version is 2022. The developer of the program is Savage Interactive.

2010 – 2013

Procreate Logo 2010

The debut emblem consisted of a fuzzy part of a paintbrush. It was curved and pointed on one side, like a bird’s feather. The narrow top was painted blue with a gradient that faded to purple. Below it was superimposed on a yellow background. Red and orange were also present. To create the maximum resemblance to a brush, the designers drew thin wavy lines from the bottom up. They resembled the pile from which art supplies are made. The rainbow element has been placed in the center of the light gray square.

2013 – 2015

Procreate Logo 2013

During this period, the tip of the brush was graceful and elongated, and she herself looked like a drop. The designers removed the multilayer gradient and settled on a low-component version, where there is no accumulation of many colors. All zones were symbolically divided and made less bright. And to keep the saturation of the Procreate logo the same, the developers placed the brush in a completely black space.

2015 – today

Procreate Logo

The modern emblem is sleeker and more elegant than the previous two. The designers stretched the brush to achieve this effect, bending the opposite ends. The result is a narrow wavy strip with multi-colored patches. The top is dark; the bottom is light. The authors retained the black and graphite background by rounding the edges of the rectangle.

Font and Colors

Procreate Emblem

The feather is a symbol of lightness. It was it that was chosen for the image of the brush – the main tool of any digital editor. And there are many of them in this application: about 140, which work in 25 blending modes. Moreover, the proposed tools can be imported from Photoshop and customized. The brush is the basic feature of this program, thanks to which it has become a key element of the Procreate logo.

Procreate Symbol

Usually, the icon with a multi-colored brush is applied separately, but in some cases, it is supplemented by an inscription with the application’s name. It uses a grotesque typeface that matches the Rational Text Book font by Rene Bieder. The palette of the emblem is very rich and bright. The first logo completely includes the entire rainbow spectrum; in the last one, the colors received a smaller coverage area but a larger gradient.

Procreate color codes

Eerie BlackHex color:#242424
RGB:36 36 36
CMYK:0 0 0 80
Pantone:PMS Neutral Black C
ZaffreHex color:#37189b
RGB:55 24 155
CMYK:65 85 0 39
Pantone:PMS 2735 C
MagentaHex color:#fe13e8
RGB:254 19 232
CMYK:0 93 9 0
Pantone:PMS 807 C
Tang BlueHex color:#045bdd
RGB:4 91 221
CMYK:98 59 0 13
Pantone:PMS 2728 C
Lime GreenHex color:#08d902
RGB:8 217 2
CMYK:96 0 99 15
Pantone:PMS 802 C
RedHex color:#fe0503
RGB:254 5 3
CMYK:0 98 99 0
Pantone:PMS 1655 C
OrangeHex color:#fea301
RGB:254 163 1
CMYK:0 36 100 0
Pantone:PMS 137 C