PwC Logo

PwC (PricewaterhouseCoopers) LogoPwC (PricewaterhouseCoopers) Logo PNG

“The company will help keep business records. It will bring the calculations to a common denominator.” Such a message contains the PwC logo. The organization works with firms in different directions and owns various tools that lead clients to success.

PwC: Brand overview

London, England, UK
PwC (PricewaterhouseCoopers) is a British network of international level that provides tax, audit, legal and financial advice to various business people. In addition, it provides accounting and consulting services, being the second largest in its segment. Representatives of this organization operate in 157 countries. The basic focus goes to regions such as the Middle East, Western Europe, Asia, Africa, South, and North America. The company was founded in 1998 when two major financial and accounting market players merged. The head office is located in London (UK). As of 2021, the division is the fourth largest privately-owned firm in the United States.

Meaning and History

PwC Logo History

PwC has an incredibly long history and rich experience, dating back to the mid-19th century. It was then that two specialized organizations arose that dealt with accounting issues. Price Waterhouse was founded in 1849, and Coopers & Lybrand was founded in 1854. In the 20th century, they merged to form a single structure that expanded the scope of financial advisory activities. They formed a modern company with a new identity, so the old logos don’t count.

Both firms were originally London-based. Accountant Samuel Lowell Price created Price Waterhouse. He later teamed up with two more partners, which strengthened the position of the service. In 1890, she began to open her own offices in the United States. Coopers & Lybrand opened William Cooper, who then recruited his brothers to work. There have been many mergers in the history of this firm, and it has repeatedly changed the composition of the owners. The service received its generally recognized name in 1957 when it moved to the international level.

The modern PricewaterhouseCoopers chain was named after its founders. To offer something original but connected with roots, the guide merged the names of both companies into one whole. The history of the emblems of the new structure starts from the moment of its appearance.

1998 – 2010

PricewaterhouseCoopers Logo 1998

The debut logo consisted of the full name of the company. It merged the names of Price Waterhouse and Coopers & Lybrand. The result is a long and hard-to-read inscription. It was typed in thin type with uppercase letters. Moreover, the characters were located unevenly – not in one line. They were placed at different heights, which gave the impression that they were cramped. P, W, and C were larger than the rest. Alongside (right) was a miniature graphic monogram of intertwined letters. The background was a vertical rectangle with rounded corners.

2010 – today

PricewaterhouseCoopers Logo

Designer Wolff Olins created the current logo in collaboration with PwC. He removed all the bulky elements, illegible lettering, and small icons, offering a modern alternative to visual identity. The developer removed the rectangle and placed the letters separately by converting them to lowercase and using serifs. He left the color of the text the same – black. Above the abbreviation is a multi-structured figure consisting of many geometric elements of different shapes. Although they are superimposed on each other, they are still clearly visible since they are made translucent and highlighted in color. It’s the epitome of the services the company handles, from accounting services to consulting.

Font and Colors

PwC (PricewaterhouseCoopers) Emblem

The international British chain presented a redesign plan at the beginning of 2010, and in the end, received an updated logo. It is transparent, which emphasizes the transparency of the company’s work. Previously, the emblem was monochrome, but it became a color after modernization.

PwC (PricewaterhouseCoopers) Symbol

The current version uses a serif typeface called ITC Charter Black, and the first version uses the serif typeface Helvetica. Six colors were chosen for the logo: Standard Black, China Pink (# E669A2), Orange-Yellow (# F3BE26), Beer (# E88D14), Tenné (Tawny) (# D85604), and Rufous (# AD1B02). Due to transparency and superposition on each other, they get a more intense shade in each new shape.

PwC color codes

China PinkHex color:#e669a2
RGB:230 105 162
CMYK:0 54 30 10
Pantone:PMS 212 C
Orange-YellowHex color:#f3Be26
RGB:243 190 38
CMYK:0 22 84 5
Pantone:PMS 7408 C
BeerHex color:#e88d14
RGB:232 141 20
CMYK:0 39 91 9
Pantone:PMS 1495 C
TawnyHex color:#d85604
RGB:216 86 4
CMYK:0 60 98 15
Pantone:PMS 1655 C
RufousHex color:#ad1b02
RGB:173 27 2
CMYK:0 84 99 32
Pantone:PMS 485 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C