PwC (PricewaterhouseCoopers) Logo PNG
“The company will help keep business records. It will bring the calculations to a common denominator.” Such a message contains the PwC logo. The organization works with firms across sectors and offers a range of tools that help clients succeed.
Meaning and History
PwC has an incredibly long history and rich experience, dating back to the mid-19th century. It was then that two specialized organizations arose to address accounting issues. Price Waterhouse was founded in 1849, and Coopers & Lybrand was founded in 1854. In the 20th century, they merged to form a single structure that expanded the scope of financial advisory activities. They formed a modern company with a new identity, so the old logos don’t count.
Both firms were originally London-based. Accountant Samuel Lowell Price created Price Waterhouse. He later teamed up with two more partners, which strengthened the service’s position. In 1890, she began to open her own offices in the United States. Coopers & Lybrand was founded by William Cooper, who then recruited his brothers to work with him. There have been many mergers in this firm’s history, and its ownership composition has repeatedly changed. The service received its generally recognized name in 1957 when it moved to the international level.
The modern PricewaterhouseCoopers chain was named after its founders. To offer something original yet rooted, the guide merged the two companies’ names into a single name. The history of the new structure’s emblems begins with its appearance.
1998 – 2010
The debut logo featured the company’s full name. It merged the names of Price Waterhouse and Coopers & Lybrand. The result is a long and hard-to-read inscription. It was typed in thin, uppercase letters. Moreover, the characters were unevenly spaced rather than on a single line. They were placed at different heights, which gave the impression that they were cramped. P, W, and C were larger than the rest. Alongside (on the right) was a miniature graphic monogram of intertwined letters. The background was a vertical rectangle with rounded corners.
2010 – today
Designer Wolff Olins created the current logo in collaboration with PwC. He removed all the bulky elements, illegible lettering, and small icons, offering a modern alternative to visual identity. The developer removed the rectangle and placed the letters separately by converting them to lowercase and using serifs. He left the text color the same black. Above the abbreviation is a multi-structured figure composed of geometric elements of various shapes. Although superimposed, they are still clearly visible because they are rendered translucent and highlighted in color. It’s the epitome of the services the company handles, from accounting services to consulting.
Font and Colors
The international British chain presented a redesign plan at the beginning of 2010, and in the end, received an updated logo. It is transparent, emphasizing the company’s work. Previously, the emblem was monochrome, but it was colorized after modernization.
The current version uses a serif typeface called ITC Charter Black, and the first version uses the serif typeface Helvetica. Six colors were chosen for the logo: Standard Black, China Pink (#E669A2), Orange-Yellow (#F3BE26), Beer (#E88D14), Tenné (Tawny) (#D85604), and Rufous (#AD1B02). Due to transparency and superposition, they produce a more intense shade in each new shape.