PwC (PricewaterhouseCoopers) Logo PNG
“The company will help keep business records. It will bring the calculations to a common denominator.” This message includes the PwC logo. The organization works with firms across sectors and offers tools that help clients succeed.
Meaning and History
PwC has a long history and deep experience, dating back to the mid-19th century. Two specialized organizations emerged to address accounting issues. Price Waterhouse was founded in 1849, and Coopers & Lybrand was founded in 1854. In the 20th century, they merged to form a single structure that expanded the scope of financial advisory activities. They formed a modern company with a new identity, so the old logos don’t count.
Both firms were originally London-based. Accountant Samuel Lowell Price created Price Waterhouse. He later teamed up with two more partners, strengthening the firm’s position. In 1890, she opened her own offices in the United States. William Cooper founded Coopers & Lybrand and later recruited his brothers to join him. The firm has undergone many mergers, and its ownership has changed repeatedly. The service received its widely recognized name in 1957, when it expanded internationally.
The modern PricewaterhouseCoopers chain was named after its founders. To offer something original yet rooted, the guide merged the two companies’ names into one. The history of the new structure’s emblems begins with its appearance.
1998 – 2010
The debut logo featured the company’s full name. It merged the names of Price Waterhouse and Coopers & Lybrand. The result was a long and hard-to-read inscription. It was typed in thin, uppercase letters. Moreover, the characters were unevenly spaced rather than on a single line. They sat at different heights, which made them look cramped. P, W, and C were larger than the rest. Alongside (on the right) was a miniature graphic monogram of intertwined letters. The background was a vertical rectangle with rounded corners.
2010 – today
Designer Wolff Olins created the current logo in collaboration with PwC. He removed the bulky elements, illegible lettering, and small icons, offering a modern alternative to the visual identity. The designer removed the rectangle and placed the letters separately by converting them to lowercase and using serifs. He left the text color the same black. Above the abbreviation is a multi-structured figure composed of geometric elements of various shapes. Although superimposed, they are still clearly visible because they are rendered translucent and highlighted in color. It epitomizes the services the company offers, from accounting to consulting.
Font and Colors
The international British chain presented a redesign plan at the beginning of 2010 and ultimately received an updated logo. It is transparent, emphasizing the company’s work. Previously, the emblem was monochrome, but it was colorized after modernization.
The current version uses the serif typeface Charter Black, while the first version used the serif typeface Helvetica. The logo uses six colors: Standard Black, China Pink (#E669A2), Orange-Yellow (#F3BE26), Beer (#E88D14), Tenné (Tawny) (#D85604), and Rufous (#AD1B02). Because of transparency and superposition, each new shape produces a more intense shade.