Quickbooks Logo PNG
The company, which develops accounting software, values precision above all else. This is evident in its identity: the “Quickbooks” logo looks balanced and harmonious. It also conveys high technology, development, and reliability.
This American brand is well known to almost all businesses for its accounting assistance. It also helps calculate payroll and manage invoices, payments, and receipts. The software package consists of two options: cloud and local. While each has its own function, the QuickBooks logo is the same. Intuit Inc. created the software. It was first released in 1983. The most recent version is dated 2021. The developer’s head office is in Mountain View, California.
In 1983, Tom Proulx and Scott Cook registered Intuit in California and created Quicken to help people manage their personal finances. After their success, they adapted it for small and medium-sized businesses. The application has proven itself; today, it is the most widely used software in the United States. There, it holds the vast majority of the market, about 85%.
QuickBooks is compatible with Microsoft Windows and is available on macOS only in the United States. It began as a DOS version. The codebase was a self-developed utility called Quicken. Intuit now owns the code, which it bought from Intuit’s in-house accountant.
Meaning and History
Over the years, the utility has evolved, improved, and adapted to the needs of various businesses and professions. As a result, the software’s visual identity has become widely recognized, especially among US users. At the same time, the QuickBooks logo has not changed: the developers have kept it so that, at a glance, it is clear which program it is and who owns it. Despite constant updates, the application has only one emblem.
The brand identity is graphic-textual. On the right, the inscription has two lines. The first contains the word “Intuit” (the name of the company that released the software), and the second is “QuickBooks” (the name of the application itself). It is formed from two bases: “Quicken” and “Books.” Both lines are in lowercase except for two characters. Letter types: geometric, printed, and chopped. Style: strict, business. The two “T”s in the top row are of interest. They are capitalized but miniature, so they look like little men with arms spread out to the sides. Two dots replace their heads. The labels are left-aligned.
What is QuickBooks?
QuickBooks is a program developed by the American company Intuit, based in Mountain View, California. It was released in 1983 to support small and medium businesses. This application helps keep financial records, manage payroll, and manage accounts. The company’s founders and the program’s authors are Tom Proulx and Scott Cook.
Before the text, the designers placed an icon – a large green disk. In the center of the circle are two symbols: “q” and “b.” It abbreviates the software’s name. Each letter is made from a single strip and has an open structure because the bend doesn’t fit closely to the leg. The beginning of the lines is slightly narrowed and rounded; the end is finished with an even horizontal cut.
Font and Colors
The QuickBooks logo uses a typeface identical to Shinntype’s Neology Bold. It also resembles Uniman Bold or NeoGram Bold from The Northern Block. A small “T” shaped like a man indicates that this is a user-friendly application. The corporate palette uses two colors: green (#28a116) and white (#ffffff). Circles and letters are painted. The rest of the inscriptions are made in classic black.