RBC Logo

Royal Bank of Canada LogoRoyal Bank of Canada Logo PNG

The desire to conquer the world and the possession of great wealth is shown by the RBC logo. The bank looks to the future without losing its royal posture. The emblem reflects the honor, nobility, and dignity that accompany the organization through the centuries.

RBC: Brand overview

Montreal, Quebec, Canada
RBC is not only the largest Canadian bank. It is also the largest company in the country and one of the oldest organizations founded in 1864 by sea merchant entrepreneurs. At first, the Royal Bank of Canada served only coastal provinces with a developed shipbuilding industry. Then he moved to the Caribbean region, opened branches in Cuba, the UK, and the USA.

Meaning and History

RBC Logo History

The largest financial institution in Canada until 1901 was known as the Merchants Bank of Halifax. His first emblem also looked different. It was used as a seal and therefore consisted of concentric circles. The full name of the company was written around the edges. In the middle was a black and white image of a sailing ship that once belonged to one of the bank’s founders. The rebranding of 1901 changed everything. The owners renamed the financial and credit organization and chose a new concept for its logo.

What is RBC?

RBC is an abbreviation for the full name of the Royal Bank of Canada. This financial institution is the largest in its country by market capitalization.

1901 – 1962

Royal Bank of Canada Logo 1901-1962

In 1901, a new era began in the history of the Merchants Bank of Halifax. It became known as the Royal Bank of Canada and lost its iconic three-deck ship emblem. The designers decided to emphasize the territorial affiliation of RBC by placing a multi-piece Canadian coat of arms in the center. Its main elements were a lion, a Scottish unicorn, a coat of arms, a crown, and a ribbon with the national motto “AMARI USQUE AD MARE.” They were inside a yellow circle in a blue strap ring. The full name of the financial institution was written along the circle.

1962 – 1974

Royal Bank of Canada Logo 1962-1974

In 1962, a new RBC emblem appeared. The coat of arms has disappeared, although some classical elements have been retained. The artists left the lion but turned it to the left and enlarged it so that only the head with the mane was in focus. The animal held its front paw on a globe – a symbol of the Royal Bank of Canada’s global presence. A figured crown was above the globe, and a heraldic shield framed the bottom of the drawing. The design has changed a lot compared to the last time: it became simpler, manifested itself even in the minimalistic gray and white palette.

1974 – 2001

Royal Bank of Canada Logo 1974-2001

The 1974 redesign went unnoticed. The creators of the logo replaced the gray with black to give the image a crisp look. At the same time, they corrected the shape of the lines and removed some details.

2001 – today

Royal Bank of Canada Logo 2001-present

The heraldic shield returned to the current logo – though not the same as on Canada’s coat of arms. In this version, it is rectangular and has a rounded base. The shield is also painted blue, so other elements stand out well against its background: a golden lion with a globe at the top and a white inscription “RBC” at the bottom. Moreover, the designers turned the animal to the right and changed the drawing style to have nothing in common with the previous version.

Font and Colors

RBC Emblem

The emblems’ history reflects the transition from the sailing ship Merchants Bank of Halifax to the Royal Bank of Canada’s modern design. It demonstrates the gradual evolution of the monetary institution. RBC is currently using an image that is registered under the Lion and Globe trademark. In this “duet,” the image of a lion was taken from the country’s coat of arms, and the globe symbolizes the worldwide fame of the company.

The abbreviation at the bottom of the logo is written in letters with short, sharp serifs. The strokes’ thickness is uneven: the transitions from wide lines to narrow ones make the inscription unusual.

RBC Symbol

The bank’s name is white so that it can be seen on the blue heraldic shield (shade Medium Persian Blue, # 005DAA). The designers chose yellow for the lion’s image and the globe (Cyber ​​Yellow, # FFD200).

RBC color codes

Cerulean BlueHex color:#2b59af
RGB:43 89 175
CMYK:75 49 0 31
Pantone:PMS 7455 C
Golden YellowHex color:#f8dd07
RGB:248 221 7
CMYK:0 11 97 3
Pantone:PMS 107 C

What does the RBC logo mean?

The globe in the RBC logo symbolizes the bank’s global presence, and the lion symbolizes its power and influence.

Why did RBC change its logo?

The RBC logo update was supposed to show the evolution of the financial institution.

What is the name of RBC mascot?

The Royal Bank of Canada’s mascot is called Arbie.

Why is RBC a good bank?

RBC has many branches, ATMs, and a wide range of services. It is also stable and is included in the list of the most reliable banks in the world.