Since its foundation, the club has been actively developing and winning a place under the sun. The Rosenborg logo indicates the desire to win, to demonstrate mastery. The team has its own way in the world of sports. The emblem claims that it will be successful.
Rosenborg: Brand overview
Founded: | 19 May 1917 |
Headquarters: |
Eliteserien, Norway |
Website: | rbk.no |
Meaning and History
The club has not changed its usual design since the 1970s, using the logo in the form of a black and white diamond with short captions. That being said, the black and white combination has been considered its official color scheme since the days when it was called Odd, and the team members first appeared on the field in black shorts and white shirts.
What is Rosenborg?
Rosenborg – a shortened and commonly used name for Rosenborg Ballklub. This is a professional Norwegian soccer team based in the city of Trondheim. The team competes in Eliteserien, having won 26 league titles. The club was founded in 1917 under the name Odd and received its current name in 1928.
the 1970s
The emblem of that period looked like a parallelogram standing at one of the corners. The geometric shape was divided into two black triangles by a white vertical stripe that ran down the center. In the left corner were the numbers “1” and “9”. They were followed by the abbreviation “RBK,” with the letter “B” on a white background and “R” and “K” on black. The right corner was occupied by the number “17”, which together with “1” and “9” formed in the year Rosenborg was founded: 1917. The frame around the diamond and the inscriptions were dark gold.
the 1970s – 1980s
The logo is visually smaller because the designers have narrowed the white stripe and increased letters and numbers. The year the club was founded, and the abbreviation that used to be gold is now yellow. The border is white and has thin yellow lines on both sides.
1980s – 1990s
In the 1980s “B” is black, and “R”, “K”, “19”, and “17” are white. The frame around the rectangle’s edges is also black and white because Rosenborg decided to reflect his club colors on the emblem.
the 1990s – 2007
The developers changed the scale of the elements, leaving everything in its place. To do this, they widened the rhombus border, narrowed the central white stripe, slightly increased the numbers, and reduced the letters. The two dots are separating the abbreviation from the year the team was created, now bold.
2007 – today
Rosenborg won its twentieth title in 2006, so two gold stars were added to the logo a year later.
Font and Colors
The elements of the visual identity of the club reflect its name and year of foundation. But the designers had to split the number “1917” into two parts so that it does not take up much space on the small diamond-shaped figure. For the same purpose, the phrase “Rosenborg Ballklub” has been reduced to three letters: “RBK.”
The logo didn’t designers want to overload it with unnecessary details, so they chose a simple sans serif font. The color scheme is also minimalist: the combination of black and white distinguishes the Rosenborg graphic sign from other club crests. By the way, the same monochrome palette is used for the players’ home kits.
Rosenborg color codes
Golden Brown | Hex color: | #8d6b36 |
---|---|---|
RGB: | 141 107 54 | |
CMYK: | 0 24 62 45 | |
Pantone: | PMS 7559 C |
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |