Norwegian Logos and Brands

The Norwegian brand, primarily associated with Norwegian Air Shuttle, defines the “Norwegian” section. Founded in 1993, the low-cost carrier became one of Europe’s largest budget airlines, with portraits of Scandinavian celebrities, from Henrik Ibsen to Greta Garbo, displayed on its aircraft’s tail fins. The 2020 bankruptcy and subsequent restructuring led to a reduction in the route network and the discontinuation of transatlantic flights. The Norwegian logo, featuring a Viking profile silhouette, has become one of the most memorable symbols in European budget aviation. This section documents the visual history of a brand that experienced growth and a painful decline within a single decade.