Sacramento Kings Logo

Sacramento Kings LogoSacramento Kings Logo PNG

The Sacramento Kings logo reflects a commitment to origins and rich history. The talisman and graphics of the emblem symbolize the team’s game features, desire for leadership, confidence, and firmness of game tactics.

Sacramento Kings: Brand overview

Founded: 1923
Founder: Vivek Ranadivé
Sacramento, California, U.S.

Some people find moving to another place a great event, while others have the opposite feeling. Kings’ team experienced the only successful period in its history in the original place of residence – in Rochester town in the west of New York.

Sacramento Kings is one of the oldest basketball teams. It was founded as a semi-professional team in the early 1920s in Rochester, New York. In 1945, the Rochester Royals club was declared to the NLB, and three years later, it moved to the BAA due to the merger of the BAA and the NBL. The name Royals was chosen because it won the competition for the team’s name, conducted by a local newspaper. A 15-year-old Richard Peat suggested the name for the team. In 1949, the Rochester Royals club became part of the NBA. The colors immediately were changed to royal blue and white.

In Rochester, the club won the league championship twice (first the NBL, then the NBA), but by 1957 it had outgrown its modest homeland and left for a larger city – Cincinnati. The name wasn’t changed (and even written on the emblem twice), and the colors initially remained blue-white until red was added. A version with a vertical inscription was also tested. But in the early 70s, it was replaced with a more familiar copy.

Then, the team was forced to move again. The point is that things didn’t go well in Cincinnati, and the Royals decided to move to another place. But the team couldn’t decide where to go, so they went to two cities simultaneously. For three seasons, from 1972 to 1975, the team played home games in two cities of the Great Plains – Kansas City and Omaha. The name had to be changed simultaneously because there was already a baseball club called Royals in Kansas City, even though it was a quarter-century younger. But baseball in America was a real king, and basketball players meekly transformed into a synonym – Kansas City-Omaha Kings. The form remained the same (nevertheless, it was until 1975, when the Kings settled in Kansas City, which name was added to T-shirts for some time).

Finally, in 1985, the club moved to California, the city of Sacramento. It is based there now. The name, of course, was changed to Sacramento Kings. The name Kings the team received while moving to Kansas City. The fact is that Kansas City Royals baseball club was already based in Kansas City, so a similar name was chosen – Kings. The only change in the club’s image was the change from blue to cyan (even though blue remained in the home form). Also, there was a crown instead of a dot above the letter i. In the early 90s, there was another throwback to basics, but big changes were made – black and purple colors joined the emblem.

The first attempt was predictably awful, and the alternative version didn’t fix the situation (there is an assumption that the clothes of the royal jesters inspired designers). In the early 2000s, the purple color took the lead, and the crown point returned to the home T-shirt. The alternative golden form, introduced in 2005, was so strongly rejected by the fans that it immediately disappeared.

Sacramento Kings’ mascot is Slamson the Lion.

Meaning and History

Sacramento Kings Logo History

The Sacramento Kings team has changed logos several times due to numerous relocations. At the same time, she never once turned to her talisman as a source of inspiration: in most emblems, the artists played on the name of the club, tying a crown and a basketball together. The latest version appeared in 1985. In style, it is no different from what it was before, but the designers have significantly worked on the details, giving the drawing modernity.

What is Sacramento Kings?

The Sacramento Kings is a basketball team from the capital of California. Since its foundation in 1923, it has changed its name several times. She was known as the Rochester Seagrams, Rochester Eber Seagrams, Rochester Pros, Rochester Royals, Cincinnati Royals, Kansas City-Omaha Kings, and Kansas City Kings. The last renaming to Sacramento Kings took place in 1985.

1946 – 1957

Rochester Royals Logo 1946-1957

When the team was in Rochester and dubbed the Royals, they used a triangular shield logo with two inverted arcs at the top. The main space inside the heraldic element was blue, and the wide frame was white and blue. In the middle was a white ribbon with the words ROYALS written on it. The word “ROCHESTER” was directly above it.

1958 – 1971

Cincinnati Royals Logo 1958-1971

Moving to Cincinnati, the club ditched the old emblem and adopted a new one: a basketball with a face, crown, and the words “CINCINNATI ROYALS.” Words are depicted in large three-dimensional letters. The first is curved in the form of an arch and is at the top, and the second is written in a straight line at the bottom. The team name is also duplicated on the crown.

The painting style is cartoonish but very simple: the artists used blue to outline the elements while leaving the interior white.


Cincinnati Royals Logo 1972

In 1972, a logo appeared that would become an iconic one in the future. The red and orange crown (top) and half of the blue basketball (bottom) form a solid figure, similar to a heraldic shield with a round base. The word “CINCINNATI” is written above them, and inside the royal attribute – “ROYALS.”

1973 – 1975

Kansas City Omaha Kings Logo 1973-1975

After moving to Kansas City and changing the name to Kansas City-Omaha Kings, the club has modified the logo, removing the old inscriptions. The lower part of the crown is the word “KINGS,” and under the ball is the curved word combination “KANSAS CITY-OMAHA.”

1976 – 1985

Kansas City Kings Logo 1976-1985

The next redesign is due to the team simplifying the moniker to Kansas City Kings. The developers have removed the word “OMAHA” and moved the city name up, positioning it above the graphic composition.

1986 – 1994

Sacramento Kings Logo 1986-1994

Another move of the club to another city led to the fact that the inscription “KANSAS CITY” disappeared from the logo, and the word “SACRAMENTO” took its place. At the same time, the designers changed the palette, giving the red crown a dark pink hue.

1995 – 2016

Sacramento Kings Logo 1995-2016

On the eve of 1995, the Sacramento Kings adopted a new emblem with a radical redesign. Nothing remained of the classic style: the developers combined a crown, two intersecting spears, a basketball, a ribbon with the inscription “SACRAMENTO” and a large sign with the word “KINGS.” The palette includes white, black, silver, and purple.

2016 – present

Sacramento Kings Logo 2016-Present

In the 2016-2017 season, the club returned to the classic style. Specialists created the logo from the branding agency Hattiesburg, Miss., Designer Rodney Richardson from RARE Design, and representatives of Sacramento Kings. At first, they wanted to create something completely new, so they sketched thousands of sketches with crowns, shields, swords, lions, and the abbreviations “SK.” But everything returned to the “crowned” basketball that was already in use. So an attempt to develop a design from scratch led to the modernization of the old symbol.

Font and Colors

Sacramento Kings Emblem

The updated logo reflects the franchise’s historical past and brings its legacy to life. In a simple sign, the phrase “kings of basketball” is encrypted, which corresponds to the team’s ideology. Rodney Richardson, who spearheaded the rebranding process, has retained the classic elements: the crown, the half-cut ball, and the ‘SACRAMENTO KINGS’ lettering. He only changed the colors and shapes, leaving the combination of silver and purple and expanding the white lines.

Sacramento Kings Symbol

The developers used a transformed font: an original block typeface with a lot of corners. As conceived by the authors, it symbolizes the strength and courage of basketball players.

The palette has also changed: the designers made the top of the emblem purple and the bottom dark gray. The purple-violet hue is not only the Sacramento Kings identifier but also the color of most royal families. The slate gray is inspired by the granite found in the mountains nearby Sacramento.

Sacramento Kings color codes

Purple Hex color: #5a2b81
RGB: 91 43 130
CMYK: 81 100 12 2
Pantone: PMS 268 C
Black Hex color: #000000
RGB: 6 25 34
CMYK: 30 0 0 100
Pantone: PMS Black C
Slate Gray Hex color: #63727a
RGB: 99 113 122
CMYK: 15 0 0 65
Pantone: PMS 431 C

Why is Kings logo a lion?

There is no lion on the main Sacramento Kings logo – it is presented as an additional icon. This animal personifies royalty, high status, strength, and leadership. It is also the mascot of the team.

Why did the Sacramento Kings change their logo?

The basketball team has redesigned the logo to reflect its heritage. At first, the designers wanted to portray something completely new, but then they changed their minds.

What are the symbols on the Sacramento Kings Court?

The basketball, crown, and lion are the main visual symbols of Sacramento Kings Court. They can be used both individually (lion, crown) and in different combinations.

Where did the Sacramento Kings come from?

The main location of the franchise is the Californian city of Sacramento. She was previously based in Kansas City, Omaha, Cincinnati, and Rochester.