The San Antonio Spurs are a basketball team resided in San Antonio, Texas. The team competes in the Western Conference of Southwest Division of the NBA. Started as the Dallas Chaparrals of the American Basketball Association (ABA) in 1947, the club was the victim of a first attempt to instill the sense of love for basketball for crazy-about-football Dallas. Unfortunately, the Dallas Chaparrals (chaparral are broad-leaved evergreen shrubs found primarily in northern Mexico and Texas) grew general disinterest in the city. In 1971 the team changed its name to the Texas Chaparrals to gain the army of fans from all over the state, not from Dallas only. A year later, the franchise returned to the old name – the Dallas Chaparrals.
In 1973, it was decided to put up the club for sale. The deal between the owners and a group of San Antonio investors included a 3-year option to buy the franchise outright, after which it would revert to Dallas again. In San Antonio, the Chaps at first got a cowboy-arrow-like name, “Gunslinger.” However, before they played a game, the name was changed to Spurs to achieve the regional status and, thus, attract more fans. Actually, “Spurs” is a tribute to the history of Texas and the entire Wild West. The cowboy theme is extremely popular in the western part of the United States.
After moving to San Antonio, the Spurs radically changed the style of the game, starting to promote so-called schoolyard basketball, which brought them both victory and popularity. As a result, the Spurs became one of the most profitable teams in its league, and in 1976, they joined the NBA.
In 1990, the San Antonio Spurs logo changed dramatically. The color scheme included blow-minding pink, orange, and teal colors, nicknamed the “Fiesta.” In 2003, when modest, conservative style was in trend again, the San Antonio Spurs unveiled a new minimalistic black-and-silver logo.
Meaning and History
The San Antonio Spurs team logo is a graphic representation of its name. In it, the spur is originally played, which is used instead of the letter “U.” This spelling was adopted in 1976, along with a new nickname. Before this, the club was known as the Chaparrals and wore the corresponding chaparral bird emblem.
1967 – 1970
Until 1970, the franchise was called Dallas Chaparrals. Its logo featured a blue chaparral bird chasing a brown basketball. This is a fast-moving cuckoo with a long crest and tail, to which the artists have paid special attention.
1970 – 1971
After receiving Texas Chaparrals status, the team introduced a new emblem. The designers added a light pink ‘CHAPARRALS’ lettering and a gray geometric shape with a wide black outline in Texas’s shape. They placed the first element directly under the bird, and the second in the background. The ball became tricolor: it harmoniously combined red, white, and blue.
1971 – 1973
The club returned to the name Dallas Chaparrals, but this was almost not reflected in the logo. The developers made the silhouette of the state white, leaving a black border. They also repainted the nickname burgundy and the bird gray.
1976 – 1989
It was a period of dramatic changes in franchise history. When the franchise was moved to San Antonio, the owners changed the name to reflect the heritage of West Texas. The winner of the competition was the name Spurs, which inspired the designers to create a new club sign. As a result, the San Antonio Spurs entered the NBA with a laconic lettering emblem. The nickname was made in three-dimensional letters, with a riding spur instead of a “U.”
1989 – 2002
In 1990, the famous logo with a three-color background appeared, which contained the so-called “Fiesta colors”: turquoise, orange, and pink. The text has been preserved, but the city’s name has been repainted white and the club’s nickname black with white outlines. The shape of the spur has changed: it has become more pointed.
2002 – 2017
The Fiesta emblem is a thing of the past. She was replaced by a strict symbol, which combined four colors: silver, black, gray, and white. The general shape of the background shape has been preserved, but the designers have sharpened it, added right angles, and defined borders. The inscriptions have acquired an arched silhouette.
2017 – present
In 2017, the basketball club registered a new trademark without the background’s intricate graphic elements. It contains only the black inscription “SAN ANTONIO” and the word “SPURS” with a spur instead of “U.”
Font and Color of the Emblem
The logo has evolved from a cartoonish bluebird to a double arch formed by the inscription “SAN ANTONIO SPURS.” Moreover, its main symbol from the moment the team entered the NBA is a riding spur, at the end of which a pointed wheel was always depicted.
The classic element has survived through several redesigns, affecting text, color scheme, and minor design details. After all, his goal is to present the club as part of West Texas’s culture, to connect the historical heritage of the region and the modern era of basketball.
The Eurostile lettering has been an important element of the club’s identity since its move to San Antonio. This is a sans-serif typeface designed in 1962 by the Italian typographer Aldo Novarese. It replaced Microgramma and was often used in science fiction in the past. The square letters with rounded corners are designed to resemble mid-20th century television screens.
The current emblem palette includes black, white, and light gray. But fans will remember another version – with a colorful tricolor flag in the background. According to one version, “Fiesta colors” (turquoise, orange, pink) represented the city’s Mexican population.