Grupo Santander is a large banking group from the province of Cantabria. It was created in 1857 by the Spanish Queen Isabel II to finance trade operations between Latin America and Spain. The main structure of the financial and credit institution is Banco Santander. It appeared in 1919 and was initially involved in supporting industrial enterprises.
Meaning and History
Behind the modern appearance of the banking group lies a multitude of rebranding. It changed several names and logos before becoming Santander, which is now known as the largest bank in Spain.
The first emblem (1857-1949) consisted of a semicircular inscription “Banco de Santander,” on the second (1949-1971), a monogram of the letters “BS” appeared, and on the third (1971-1986), it was replaced by the abbreviation “BS” squared.
Then the financial and credit company became known as Banco Santander. This was reflected in his trademark: the 1986-1989 version contained the phrase “Banco Santander” (right) and a flat oval with a stylized blue flame (left). In 1989-1999. the graphics were red.
As the third-largest Spanish bank Banco Central Hispano belongs to the Grupo Santander group, its logos are also considered part of Santander’s historical past. When it was called Banco Central, there were at least five of them. Banco Hispano Americano has three.
And Banco Central Hispano itself, after their unification, has only one emblem with the inscription “Central Hispano,” a blue square and a spiral-shaped yellow figure. It was used from 1991 to 1999. The bank then merged with Banco Santander and founded Banco Santander Central Hispano.
The newly formed group had two logos, and the second (2001-2007) became the basis for a modern trademark. It contained a white inscription “Santander Central Hispano” and a circle with a swirl of fire within a red rectangle.
After the name change in 2007, Santander removed the words “Central Hispano” from the emblem, leaving everything else unchanged. The next redesign took place in 2018: the organization changed the font, made the background white, and presented the main elements in red.
1857 – 1949
The history of the emblems of this financial institution is the evolution of the text because there are few graphic elements in it. The debut version uses the inscription “Banco de Santander,” made in Old English letters, where each symbol is like a work of calligraphic art. They have curls, forked legs, curly bends, large and small dots in their design. The inscription is located in an arched manner.
1949 – 1971
After many years of using the first logo, the bank has a new brand name. It consists of a monogram that includes the intertwined abbreviation “BS.” The letters are white and have a thin black outline. The Old English style has been preserved in them, which cannot be said about the complete inscription below. In this version, the phrase “Banco de Santander” is in tall, thin letters with delicate serifs.
1971 – 1986
Graphics and color have been added to the logo. The letters “BS” are in a square frame. The bank’s full name is located below and is written in printed type in upper case, where thick lines are harmoniously combined with thin ones. The serifs are preserved. All elements are in a bright green rectangle. This color contrasts perfectly with white and symbolizes money.
1986 – 1989
In 1986, the elements were rearranged. The developers have removed the part “de” from the name and arranged the words in two lines: At the top, it says “Banco” in the small print; at the bottom, it is marked “Santander” in a large typeface. The characters are converted to lower case, except for the first letters. The name of the bank is underlined with a bold red line. A graphical figure appeared on the left, consisting of a green oval with curved stripes ascending upward. It has the shape of a pointed drop.
1989 – 1999
The changes in those years affected only the color. Everything green, the designers repainted in red.
1999 – 2001
Rebranding and experimentation with identity led to the emergence of a vertical rectangle with a new name, ungrouped into four lines. The top word is “Banco” in the small print; the other three rows are “Santander,” “Central,” and “Hispano” in lower case (except for the first). There is a red underline below them. On the left is a red and blue rectangle with the abbreviation “BSCH,” which has the same typeface as the rest of the text.
2001 – 2007
The management of the financial institution decided to return to the old drop-shaped icon on the oval. The word “Santander” is written next to the brand name below – “Central Hispano.” All elements are in white and placed in a red rectangle, now in a horizontal position. The font is thin, with serifs.
2007 – 2018
In 2007, the designers proposed a lighter version of the old emblem. They kept the red rectangle but narrowed it down by removing the bottom of the name. This leaves the logo with a thin imprint “Santander” and a corporate badge to its left.
2018 – present
The developers made the logo in the negative, like a photographic film. They changed the colors in places: everything that was red turned white and vice versa. Therefore, the background and the oval are now white, and the inscription is crimson. They also worked on the font: they removed the serifs, added width, evenness, and smoothness to the letters. At “t,” half of the crossbar was cut off (on the left side); at “a,” the tail and upper part were shortened.
Font and Color of the Emblem
Since 2007, the financial and credit group’s logo has been a combination of its name and a stylized fire whirlwind. The graphic part is an oval with wavy lines extending beyond it. At first, a red rectangle served as the background, but in 2018 the designers removed the geometric shape, considering it unnecessary.
The emblem reflects the core values of Santander: strength, leadership, internationality. The flame is used as a sign of dynamism and triumph. Also, in its form, it resembles “S” – the initial letter of the name of a banking organization.
The typeface featured in the 2007-2018 logo has a lot in common with the Berstrom DT Bold. Since 2018, a rounded bold sans serif font has been used – the exact opposite of the previous version.
The color scheme includes red and white, with red dominating. It symbolizes determination, energy, and strength.