Savannah Square Pops, known for its handcrafted frozen treats, has launched a fresh new logo and brand identity crafted by The Working Assembly. The update gives the brand a more modern, approachable vibe while staying true to its artisanal roots.
The old logo had a traditional, somewhat formal look, combining serif and long, slim sans-serif fonts. Words like “POPS” and “HANDCRAFTED ICE POPS” stood out, highlighting the brand’s focus on quality. However, the design felt cluttered and packed with too much text and dividing lines, making it tough to adapt for digital use or small merchandise.
The new logo takes a bold, minimalist approach with a friendly twist. One of the biggest changes is adding two illustrated smiling aces sporting baseball caps with “SSP.” These playful characters add warmth and personality, instantly connecting with customers. The friendly faces and casual hats give off a laid-back, community vibe—perfect for a brand rooted in local charm and small-batch goodness.
The typography also received a major refresh. The new logo features a bold, geometric sans-serif font with clean, straight lines. It’s modern, easy to read, and full of energy. The simple letter shapes help the brand name stand out on product packaging, shop signs, and social media.
Color-wise, things have been streamlined. The old logo used a purple, red, and green mix that felt all over the place. Now, the focus is on a single, bright red hue. This bold color makes the logo pop, strengthens brand recognition, and adds a fun, summery feel—perfect for a company that sells frozen treats.
The new logo is designed to be flexible and adaptable. Its clean lines and simple shapes mean it looks great everywhere, from tiny social media icons to giant banners. The smiling characters are versatile, too—they can be used for marketing materials or as fun little icons on packaging.
This rebrand helps Savannah Square Pops present a fresh, modern image while celebrating its handcrafted heritage. With friendly visuals, bold typography, and a cohesive color palette, the new look strengthens the brand’s bond with its community. The design is eye-catching and reflects the brand’s values: authenticity, joy, and a love for simple, delicious treats.
