ServiceNow Logo

ServiceNow Logo PNG

The developer of the cloud computing platform uses an emblem that symbolizes its technology and progress. In doing so, the ServiceNow logo reflects the brand name and adorns the headquarters building as the main signboard, blending in with the architecture of the facade.

Meaning and History

At the beginning of its career, the digital company was called Glidesoft and had the status of a corporation. It was opened by a former employee of Peregrine Systems and Remedy Corporation, where he previously served as the head of the technology department. Moreover, Luddy was a leading specialist and was engaged in corporate software. Then he thought about continuing his activities and establishing his organization in San Diego with the same range of services as Peregrine Systems, which had already disappeared at that time.

At first, the founder worked independently, being both the head and the only employee. In 2005, he invited five people, which caused the software company’s profits to increase dramatically. At the same time, the head attracted 2.5 million dollars. Funding came from JMI Equity. After the growth of digital products, the company owner decided to rebrand and rename it ServiceNow. This happened in 2006. And in 2007, the innovation platform showed a record profit of $13 million. At the same time, the organization opened an office in Silicon Valley.

By 2011, the IT firm had several divisions employing 275 people. They were in San Diego, London, Atlanta, Chicago, Frankfurt, and New York. The software service also activated a partnership with Accenture, which had 100 consultants in ServiceNow. In 2012, the organization went public and moved its headquarters to Santa Clara while retaining the original emblem. The logo has gone through only one transformation. But, despite the redesign, he remained in the same style.

2003 – 2018

At the time of opening a digital company, the owner gave her an individual logo in the form of a text symbol with a graphic element inside. The visual identity sign was the full name of the software group, located on one line. The lettering was in lowercase and consisted of two stems of different styles: the word “Service” was typed in thin sans-serif letters and “Now” in bold.

The second part of the name contained a start button disguised as an “O.” It was an open ring, interrupted by a short vertical stripe at the top. In addition, the designers have demarcated both halves of the color, painting them in gray and red.

2018 – today

In the modern version, the logo palette has changed to gray-green. And only the letter “O” remained selected. She also changed shape and turned from a “button” start to a wide ring with a notch at the bottom. Other signs have also become bold. The developers converted them to lower case and added straight lines on the cut, while before, they had rounded ends.

 Font and Colors

The logo retained its original style despite the modification: a strict inscription placed in one line. The designers paid special attention to the font, conveying the meaning and concept of the software company through it. And it consists of practicality, minimalism, a business approach, sampling the main thing, and cutting off irrelevant details.

The ServiceNow platform chose a simple and clear typeface from the Arial family for the emblem. Thanks to smooth sans-serif letters, it is visible even at a cursory glance and is easy to read. The corporate palette is based on a combination of dark and light colors. Previously, they were gray and red; now, they are dark green (still closer to graphite) and turquoise.

ServiceNow color codes