Snowflake Logo PNG
Despite the “snowy” theme, Snowflake’s logo does not seem cold at all. It conveys the warmth of the soul, reflecting the company’s client-oriented attitude. The logo combines both simple and complex elements. The designers tried to show the thought-out structure of cloud storage: on the one hand, the system looks complicated, but everything in it is simple and intuitive.
This is an American public company that stores information in the cloud. She also specializes in data analysis and management. The company’s founders are three IT specialists, including Benoit Dageville, Thierry Cruanes, and Marcin Żukowski. The founders of Snowflake also designed the logo themselves, so it matches the name. Now, the company’s backbone is more than 3,000 people across 20 countries. Its appearance time is 2012. In 2021, the organization announced that it would not have a headquarters but only a main executive office. It is located in Bozeman, Montana.
Even though the IT company was founded in 2012, it was officially registered only two years later. Until 2014, its employees worked covertly without advertising their activities. From the beginning, their main task was to develop a cloud-based data storage program.
Moreover, Benoit Dageville, Thierry Cruanes, and Marcin Żukowski started from scratch. They didn’t have any platform. They created it during the “hidden” period of the company’s existence, later showing the enormous power and promise of the cloud. At first, the software functioned on Amazon S3. A little later, it was transferred to Microsoft Azure (in 2018). Now the utility works based on Google Cloud. Thanks to the successful and fruitful activities, Forbes magazine named Snowflake the No. 1 company among competitors in 2019.
However, IT specialists did not stop there. They now offer users a virtual hub where thousands of firms can exchange, study, and organize information. More than 3,000 employees in 20 countries support the company’s work today, so its logo is familiar in the United States and abroad.
Meaning and History
The logo reflects the company’s name because the word “snowflake” in English means “snowflake.” It was she who was chosen to play the central role in the visual identity. But why a snowflake? The software company’s employees answer this question themselves. They say it represents a coherent, well-thought-out structure, where every detail fits the concept exactly, taking its place. A snowflake is also one of the states of moisture that naturally forms clouds.
The graphic is on the left. It consists of one central rhombus and six identically shaped arrows directed toward it. Together, they form a semblance of a crystalline element. Moreover, some upside-down arrows (and they go along a circular line, so they turn around) look like the Latin letter “v.”
What is Snowflake?
Snowflake is an American IT company specializing in cloud-related data analysis, storage, and management software. Its founders and software developers are Benoit Dageville, Thierry Cruanes, and Marcin Żukowski. The company was established in 2012. The main executive center is located in Bozeman, Montana. The number of employees is close to 3,000, with operations in 20 countries.
On the right side is the company name, in a thin, lowercase font. All symbols are smooth and even, with rounded ends. Smooth lines convey the program’s friendliness and customer focus. After all, it helps smooth out the “corners” in business partnerships and solve certain problems. The inscription is grotesque.
Font and Colors
The typeface in the Snowflake logo is reminiscent of the grotesque Averta Standard Light by Kostas Bartsokas. But the emblem’s typography has been slightly modified, as evidenced by the shortened middle stroke of the “w,” which is slightly lower than in the original. In addition, the ends of the letters are not cut but rounded. The corporate palette matches the company’s name and features a blue-icy shade #24b6e9 on a white background. That is, it conveys the color of water in a frozen state.