Snowflake Logo PNG
Despite the “snowy” theme, Snowflake’s logo doesn’t feel cold. It conveys warmth and reflects the company’s client-oriented attitude. The logo combines both simple and complex elements. The designers tried to show the well-thought-out structure of cloud storage: the system may look complicated, but everything within it is simple and intuitive.
This is an American public company that stores information in the cloud. It also specializes in data analysis and management. The company’s founders are three IT specialists, including Benoit Dageville, Thierry Cruanes, and Marcin Żukowski. The founders of Snowflake also designed the logo themselves, so it matches the name. Today, the company employs more than 3,000 people across 20 countries. Its founding date is 2012. In 2021, the organization announced it would not have a headquarters, only a main executive office. The main executive office is located in Bozeman, Montana.
Even though the IT company was founded in 2012, it was officially registered only two years later. Until 2014, its employees worked covertly without advertising their activities. From the beginning, their main task was to develop a cloud-based data storage program.
Moreover, Benoit Dageville, Thierry Cruanes, and Marcin Żukowski started from scratch. They didn’t have any platform. They created it during the company’s “hidden” period, later demonstrating the cloud’s enormous power and promise. At first, the software functioned on Amazon S3. A little later, they moved it to Microsoft Azure (in 2018). Now the utility works on Google Cloud. Thanks to these successful activities, Forbes magazine named Snowflake the No. 1 company among competitors in 2019.
However, IT specialists did not stop there. They now offer users a virtual hub where thousands of firms can exchange, study, and organize information. More than 3,000 employees in 20 countries support the company’s work today, so its logo is familiar in the United States and abroad.
Meaning and History
The logo reflects the company’s name because the English word “snowflake” means “snowflake.” The company chose the snowflake to play a central role in its visual identity. But why a snowflake? The software company’s employees answer this question themselves. They say it represents a coherent, well-thought-out structure in which every detail fits the concept exactly. A snowflake is also a form of moisture that naturally forms clouds.
The graphic is on the left. It consists of one central rhombus and six identical arrows pointing toward it. Together, they form a semblance of a crystalline element. Moreover, some upside-down arrows (which follow a circular line, so they turn around) look like the Latin letter “v.”
What is Snowflake?
Snowflake is an American IT company that specializes in cloud-based data analysis, storage, and management software. Its founders and software developers are Benoit Dageville, Thierry Cruanes, and Marcin Żukowski. The company was established in 2012. The main executive center is located in Bozeman, Montana. The company has close to 3,000 employees and operates in 20 countries.
On the right side is the company name, in a thin, lowercase font. All symbols are smooth and even, with rounded ends. Smooth lines convey the program’s friendliness and customer focus. After all, it softens the “corners” of business partnerships and helps solve certain problems. The inscription is grotesque.
Font and Colors
The typeface in the Snowflake logo resembles the grotesque Averta Standard Light by Kostas Bartsokas. But the emblem’s typography has been slightly modified, as evidenced by the shortened middle stroke of the “w,” which is slightly lower than in the original. In addition, the letter ends are rounded rather than cut. The corporate palette matches the company’s name and features the icy blue shade #24b6e9 on a white background. That is, it conveys the color of frozen water.