Social Friday has rolled out a new logo and visual identity crafted by the creative agency Relish, marking a fresh chapter for the organization dedicated to reshaping how people engage in community service. Known for encouraging companies and teams worldwide to turn Friday afternoons into opportunities for meaningful social projects, Social Friday’s rebrand reflects its goal of making volunteering feel dynamic, engaging, and impactful.
The new logo takes a bold step away from the old design. The previous version featured a circular layout with “Social Friday” wrapped around an abstract symbol that subtly blended the letters “S” and “F,” along with a small dot. It was bright, friendly, and approachable, with rounded typography and a lively coral color that gave it a casual, welcoming vibe.
The updated design shifts gears with a sleek, modern look. At the center is an abstract symbol of slanted, vertical lines forming the initials “SF.” The sharp, geometric design adds a sense of movement and energy, hinting at progress and action—core values for Social Friday. The crisp, clean lines give the logo a confident edge, reflecting the organization’s mission to make community service feel purposeful and energizing.
The brand name is split into two lines: “Social” appears in a clean, geometric sans-serif font, while “Friday” is set in a bolder, more angular style that conveys strength and determination. Contrast separates the words visually and reflects the balance Social Friday promotes—bringing people together socially while driving meaningful action.
Gone is the bright coral; in its place is a bold black-and-white palette. It adds a sense of sophistication and versatility, ensuring the logo works well across different platforms, whether online, in print, or at live events. The high contrast makes it easy to read and adaptable for various uses.
Another standout feature of the rebrand is the flexible graphic system that complements the logo. The diagonal lines from the “SF” symbol extend into dynamic patterns across marketing materials, social media posts, and the website. These designs create a feeling of momentum, reinforcing the idea that Social Friday is about action, not sitting on the sidelines.
The rebrand aligns with Social Friday’s updated messaging, which draws inspiration from sports. By framing volunteer events as “match days,” the organization taps into the excitement, teamwork, and shared energy often found in sports. This transforms volunteering from a routine task into an opportunity for connection, fun, and collective achievement.
The bold logo, dynamic typography, and adaptable graphic elements create a fresh, motivating, and approachable look. The transformation aims to attract new audiences, encourage participation, and reinforce Social Friday’s mission to turn idle hours into meaningful moments of impact.