Stripe Logo PNG
A technology company operating in electronic payments must look solid and inspire confidence. Therefore, the Stripe Inc. logo is minimalistic but bright and dynamic enough to be called unique. This is a manifestation of creativity, without which the invention of new software solutions is indispensable.
Stripe: Brand overview
| Founded: | 2009 |
| Founder: | Patrick and John Collison |
| Headquarters: | South San Francisco, California, U.S., and Dublin, Ireland |
| Website: | stripe.com |
This company has double roots: American and Irish. Therefore, it has two head offices located in Dublin and San Francisco. Legally, they have equal status and equal importance. The tasks of this organization include:
- The provision of financial services.
- The implementation of software for processing payments.
- The creation of API channels for online sales.
- The support of mobile applications.
The service first appeared in 2009. Its founders are the Collison brothers (John and Patrick).
In the first half of the new millennium, brother entrepreneurs from Ireland took up financial and payment systems and opened their own company in Palo Alto, California. However, the service was launched after two years of thorough beta testing. The demand for his services was so urgent that he received $2 million in investment. The funds came from Elon Musk and Peter Thiel (co-founders of PayPal), Liam Casey (a major Irish entrepreneur), and several specialized organizations.
Then, in the history of Stripe, acquiring the necessary tools and platforms began. The first on the list was the Kickoff application, designed to support chat and task management. In 2012, the company changed its location and moved its office to San Francisco with the prospect of further expansion. In 2020, financial and electronic services began to go abroad. And in 2022, he closed a string of lucrative deals with Ford Motor Company, Twitter, Spotify, and ION.
Meaning and History
Like any similar organization, this firm’s visual identity is characterized by seriousness. It’s more business than marketing. The tool for attracting users’ attention is the quality of services, not the logo. That is why it has a practical and clear design with excellent readability. Only an unusual color—lilac—adds individuality to it.
What is Stripe?
Stripe is a financial company that provides payment processing software and API channels for online sales. It also offers dedicated apps for mobile devices. The service was launched in 2009 in a test mode and in 2011 – in the final one in. Its creators are brothers Patrick and John Collison. This company has two headquarters: one is located in Dublin (Ireland), and the second – is in San Francisco (United States).
2009 – 2016
The Stripe logo is a text emblem. It does not contain additional graphic elements, which was immediately reflected in the debut emblem. The inscription is single, horizontal, and contains only the company’s name. It consists of classic block letters in lowercase. Glyphs are streamlined due to rounding and include a minimum of angles. This is how the financial service demonstrates friendliness and customer focus. Despite the minimum character spacing, text readability is optimal due to the white background.
2016 – today
At first glance, the modern logo is a copy of the old one. However, it is not. If you look closely, you can see clear differences. For example, a different font, a cut-off half of the crossbar at the “t,” an oblique line above the “i” instead of the traditional dot, and legs that are more elongated upwards.
Also noted is the presence of oblique cuts on the protruding parts of some of the letters, reminiscent of the diagonal strokes used in the project’s original title at the development stage. Then, it was /dev/payments and was included in the Ycombinator program. In addition, the diagonal lines emphasize that this is a technology company because these elements are widely used in computer coding, in the names of files and web pages.
Font and Colors
Even though Stripe’s logo is simple, it is well-remembered due to its unusual color. Financial institutions and companies engaged in Internet payments and processing programs do not use an extraordinary palette. Most often, it is green—associated with money. But in this case, an overlay of emerald on light green led to the appearance of a purple hue. Otherwise, the evolution of the emblem is hardly noticeable: it is still focused on the text.
Stripe chose an understandable grotesque, reminiscent of a modified version of Fira Sans Condensed Heavy for its identity. Also noteworthy is its similarity to another typeface, FF Fago Black, created by German typographic designer Ole Schäfer. In any case, the company uses a word mark that does not match the known fonts. The logo’s palette changed from black to emerald and then to purple.
