Blizzard Logos and Brands

Blizzard Entertainment, one of the largest studios in the gaming industry, is home to the franchises Warcraft, StarCraft, Diablo, and Overwatch. The “Blizzard” section focuses on the company’s visual identity and its products, from the corporate logo featuring a stylized icy shield to the marks of individual game series. The studio, founded in 1991 and later acquired by Activision Blizzard, which Microsoft subsequently acquired, built one of the most loyal fan bases in video gaming. Each Blizzard franchise has its own emblem, and the corporate mark itself became a symbol of AAA development in the RTS, MMORPG, and shooter genres.