figure Logos and Brands
The presence of a human figure or silhouette in the design unites the brands in the “Figure” section. Companies from a wide range of industries, from sports to medicine and insurance, use images of people in full-length, profile, jumping, or static poses in their logos. Some logos contain naturalistic silhouettes, while others reduce the figure to an extremely simplified pictogram. Analysis of such emblems reveals how an abstract image of the human body becomes a universal tool of visual communication, conveying ideas of health, care, or professional activity depending on the brand’s context.