Lawrence Logos and Brands

The city of Lawrence, Kansas, home to the University of Kansas and the Jayhawks sports teams, sets the theme for the section of the same name. The jaybird in stylized sneakers has become one of the most recognizable mascots in college sports, and the university’s basketball program is among the strongest in the NCAA. The brands in this section are tied to the college town located on the Kansas River, where academic and athletic life shape the local identity.