low-cost supermarket Logos and Brands

Hard discount grocery store chains are featured in the “Low Cost Supermarket” section. ALDI, Lidl, Netto, Penny, and BIM offer a limited range of mainly private-label products at prices lower than traditional supermarkets. The model originated in post-war Germany, where the Albrecht brothers founded ALDI, and has since spread to dozens of countries. The logos of budget supermarkets convey utility and a lack of frills, and the brands in this section are united by a retail format in which minimal store design and a limited selection keep prices extremely low.