luxury brand Logos and Brands
When a brand becomes the benchmark for luxury in an entire industry, it falls into the “Luxury Brand” category. Hermès, with a saddle and carriage on its emblem, Tiffany & Co., with its recognizable turquoise box, Chanel, with its intertwined “C” s, and Patek Philippe, with its Calatrava cross, embody the idea of a brand that has become synonymous with luxury that is inaccessible to the mass consumer. The section focuses on individual brands rather than the industry as a whole and examines how a particular company has built an association between its brand and premium status. Each logo in the category functions as a seal of guarantee.
