mobile messaging Logos and Brands

The Mobile Messaging section covers messaging via mobile apps, which has replaced SMS in everyday use. WhatsApp, with two billion users, iMessage within the Apple ecosystem, KakaoTalk in South Korea, and LINE in Japan, dominate the local and global mobile messaging segments. Unlike the general “Messengers” section, this section focuses on the mobile nature of services, with a phone app as the primary entry point. Logos in this category are associated with icons on a smartphone’s home screen, and brands compete for the position of the main communication tool in users’ pockets.