motel Logos and Brands

Roadside motels offering overnight accommodation to motorists near the highway form the basis of the “Motel” section. Motel 6, Super 8, and independent establishments along American highways embody the culture of road travel that originated in the Route 66 era. Parking at the door of the room, a neon sign, and a minimal set of amenities define the format familiar to millions of drivers. Motel logos refer to glowing arrows, the moon, pillows, and road motifs, promising the weary traveler a roof and a bed without unnecessary formalities.