outlets Logos and Brands
The outlet trade format, based on the sale of well-known brands at reduced prices, is the subject of the “Outlets” section, which examines the logos of outlet centers, discount store chains, and retail villages. The brands in this section represent retail formats focused on selling past collections, excess inventory, and specially produced lines at prices below the recommended retail price. Outlets are grouped in large shopping complexes on the outskirts of cities, attracting shoppers from entire regions. The visual symbols of outlet brands play on the theme of value, the affordability of premium brands, and the atmosphere of “discount hunting,” which has become the basis of the consumer experience in this format.