Buc ee’s Logo

Buc-ee's LogoBuc ee’s Logo PNG

Both the name and logo of Buc ee’s reflect the eccentricity of Arch “Beaver” Aplin III, the man who founded this chain of gas stations and stores. He showed a strong personality to energize the emblem and draw customers’ attention to his business.

Buc ee’s: Brand overview

Founder:Don Wasek, Arch “Beaver” Aplin III
Lake Jackson, Texas, U.S.

Buc-ee’s is a privately owned chain of gas stations and travel stores located on major highways and opened in 1982. It has 50 centers. Buc ee’s logo is familiar to all Americans.

The visitor centers are created by two partners, Arch “Beaver” Aplin III and Don Wasek. From Texas, Aplin’s birth state, gas stations have expanded to 5 more states and continue to open.

Meaning and History

Buc ee's Logo History

The center’s logo has remained constant throughout the 40 years of its existence. Thanks to this, it is recognizable and is considered the hallmark of the state of Texas. It is a yellow circle with the image of a beaver’s head and the name placed in an arc at the bottom.

The company is private. The founder chose her name and visual symbol according to his personal preferences and ideas. The company’s identity has nothing to do with the store or gas station. It has nothing to do with the goods sold there. It’s a mix of words and item names that appealed to Arch “Beaver” Aplin III’s eccentric personality.

What is Buc ee’s?

A system of private American gas stations and shops along the highways. Owned by Arch “Beaver” Aplin III. Headquarters in Texas.

He took the name his friends called him as a child, the nickname of his beloved dog, and created a business name from this combination. And then he added a beaver mascot, owned by a company that produces toothpaste. All this is the best, according to Arche, conveys the spirit of outlets.

Buc-ee's Symbol

Such a messy mix can be associated with Buc-ee’s. It combines completely incongruous things, from gasoline to food and toys.

  • Ee’s is Arch Aplin’s childhood nickname. It resembles an exclamation. Its meaning is not entirely clear. But the shops cause an exclamation of delight and surprise. It will take time and energy to get around everything. Ideal for stretching your legs after the road. Using a childhood nickname brings visitors back to the happy time of youth and helps to tune in to entertainment. The owners’ main goal was not to build the usual gas stations but to create a Disneyland where they sell gasoline. It succeeded.
  • Buc – Aplin’s pet, Labrador/Retriever mix. Dogs of this breed are kind, open, loyal, and big. Just like Buc-ee’s. These are large shopping malls. The average size is 4 thousand square meters. Full stalls and tasty food create a good, good-natured mood. Centers are travelers’ friends.

The letters of the name are of different sizes with a decrease towards the center. Due to this, a bridge with supports is formed from the word, supporting the round emblem and pushing it up. The fame and prosperity of the stores are the results of the work of the owners. They have developed the network, and they keep it at the top. An impressive list of products, a uniquely large number of filling stations, special advertising, and many goods under the Buc ee’s brand name. The owners have done a great job.

The yellow color of the circle demonstrates cheerfulness and friendliness. It shows a place where you can relax. The black border makes it look like a road sign.

The beaver’s open-mouthed muzzle conveys surprise: so many goods are on the shelves. The big white teeth of the animal shine with cleanliness. This hints at the special cleanliness of shops, gas stations, and toilets. Buc-ee’s is famous for its especially clean toilets.

The open mouth and teeth of the talisman are associated with food. There are many ready-made goodies in tourist centers. Their dishes are as popular with travelers as McDonald’s.

The beaver looks up. This is a sign of striving for the best, optimism, and the desire to develop and move forward. The company is increasingly capturing the market. Initially, Buc-ee’s were located only in Texas. But gradually, year after year, centers are opening in other states.

Font and Colors

Buc-ee's Emblem

The main colors are red, yellow, white, and brown.

  • Red – bright, explosive emotions, hot offers, love for customers.
  • Yellow – goodwill, warm welcome, a great mood that gives a visit to the store.
  • White – cleanliness, accuracy, and freshness of products.
  • Brown – stability, confidence. Color relieves stress, as it is associated with chocolate and sweets.

The logo’s font is non-standard, like everything in Buc ee’s centers. The different size of the letters indicates a large selection of products and their sizes.

Buc ee’s color codes

Rich CarmineHex color:#d31145
RGB:211 17 69
CMYK:0 92 67 17
Pantone:PMS 192 C
Neon YellowHex color:#fff216
RGB:255 242 22
CMYK:0 5 91 0
Pantone:PMS 3955 C
BrownHex color:#945303
RGB:148 83 3
CMYK:0 44 98 42
Pantone:PMS 153 C