Patriotism Logos and Brands

Brands that appeal to patriotic sentiments through visual images of flags, coats of arms, and national symbols are collected in the “Patriotism” section. Military departments, veterans’ organizations (American Legion, VFW), political movements, and manufacturers of “patriotic” merchandise appeal to civic pride as a central motif. In the American context, stars, stripes, and the silhouette of a bald eagle are found on products ranging from clothing to bumper stickers. Logos in this section use state symbols to establish an emotional connection with an audience for whom national identity is a value orientation.