retail trade Logos and Brands
Wholesale and retail trade, from purchasing goods from manufacturers to selling them at the counter, defines the subject matter of the “Retail Trade” section.
Companies in this section are involved in all stages of the supply chain and may combine wholesale purchases with retail sales. Chambers of commerce, industry associations, and analytical agencies that publish retail sales statistics complete the picture of this section. Brand visuals reflect the commercial nature of the activity, where the turnover of goods between the warehouse and the buyer is the essence of the business, and the logos of market participants mark different roles in the ecosystem of commodity exchange.