Easy Logo PNG
Innovative and original logo. Easy wins customers’ hearts because the retail chain has chosen a bright, multifaceted emblem. With smooth curves and lines, it reflects the concept of a convenient network that makes it easy to find everything you need. Colorful and detail-oriented: this is the core style of its brand identity.
Easy grew out of Cencosud, the retail group created by Horst Paulmann Kemna. In 1960, he opened the Las Brisas supermarket in Temuco, Chile, and in 1975 launched the Jumbo hypermarket in Santiago. The model later expanded to Argentina, where the first Jumbo opened in Buenos Aires in 1982. In 1988, Cencosud opened Unicenter near the Argentine capital, the country’s first regional shopping center.
In 1993, Cencosud introduced Easy as a new retail format for home improvement and construction goods. The first store opened in Argentina, and the same concept reached Chile that year, with a location in Alto Las Condes, Santiago. Easy focused on building materials, flooring, tools, furniture, garden products, and home repair items. In Chile, its main competitor was Sodimac, part of Falabella.
The largest step came in 2001, when Cencosud bought four Argentine Home Depot stores for $90 million and converted them into Easy stores. The group also acquired Chilean chain Proterra, strengthening its position in construction retail. At the time, Argentina generated about 70% of Cencosud’s sales, so the market remained central to the group’s plans.
In 2007, Cencosud entered Colombia through Easy Colombia S.A., created with French retailer Casino Guichard-Perrachon. That same year, it bought Blaisten in Argentina, adding a more specialized format for ceramic tile, bathroom fixtures, and kitchen equipment. By the late 2000s, Easy had more than 80 stores across Argentina, Chile, and Colombia, with over 8,400 employees. In Colombia, it competed with Homecenter, a local chain already strong in building and finishing materials.
Meaning and History
Easy was established over 20 years ago as a small company with a limited geographic footprint. But the management did not stop there and decided to expand the scope of activities. As a result, the company has created over 100 branches in different countries. Today, Easy is considered one of Chile’s largest and most successful brands. Its emblem is incredibly recognizable. It attracts attention with its bright, expressive coloring, which pairs well with a stylish font.
There are two inscriptions at the base: the brand name and the parent company name. The first inscription is larger and more massive. The second, by contrast, is written in smaller letters. It is more elegant and sophisticated, which creates the perfect balance in the overall concept of the visual identity. The colors are also in perfect harmony, which emphasizes the company’s prosperity.
What is Easy?
Easy is a subsidiary of the large conglomerate Cencosud and has more than a hundred points of sale in different countries (South America, Chile, and Argentina). They offer a wide range of home improvement products and various building materials. The head office is in Chile, and the company’s annual turnover exceeds 1 million dollars.
1993 – 2005
The earliest version of the logo was formed in 1993 when Easy was founded. The original badge consisted of only two elements: the brand name and a characteristic stroke. The latter was a strip that resembled the movement of an artist’s brush. It was a bright symbol of a creative approach to home improvement. An additional semantic load of the stroke was absolute freedom of choice and flight of fancy. In Easy, one can find everything needed to implement the most daring room-decorating ideas.
The name itself was designed in a minimalistic style. The letters had soft, smooth lines and had no serifs. All this was associated with comfort, accessibility, and coziness, which is especially important for a retailer of such goods. The elements were located inside a figure resembling a price tag. The feature perfectly reflected the essence of the brand. The bright yellow background was chosen to symbolize optimism and cheerfulness, and the main elements were red.
2005 – 2011
As a result of the 2005 rebranding, the company received an updated emblem. It was a balanced icon that retained the content but changed the characters’ positions and the prevalence of colors. In the new version, the Easy name was not slanted, as in the previous version, but straight and level.
This symbolized the strengthening of the brand’s position and stability in development. The font and stroke were still present on the emblem. They demonstrated the company’s unwavering focus on helping design clients creatively design their homes. But in the new version, they changed the color from bright red to rich yellow.
At the same time, the background color changed to red; the predominance of the latter symbolized passion, energy, and progressiveness. The proportions of the shape containing the components have also changed. The disproportionate figure has been replaced with a rectangle located on the wide side.
2011 – today
The next update to the visual identity already happened in 2011. The old emblem was replaced by a more modern design that combines elements of previous versions with new components. A three-dimensional circle replaced the rectangle with a white outline, a small shadow, and a red dot. Inside the new figure were two inscriptions: “Easy” and “Cencosud”.
The latter was the parent company’s name, emphasizing its role in developing the chain of stores. It was set in a futuristic sans-serif font. The main inscription remained the same, including the shape and colors. Beneath it was also invariably located the symbol of creativity, a neat stroke. The small dot on the contour had a special meaning.
In the company’s view, it meant that the chain’s stores offered such a wide range of products that customers did not need to go anywhere else. This design showed respect for the brand’s traditions and history, as well as for its pursuit of new goals. An additional advantage was a more modern design, which remains relevant today.
Font and Colors
The Easy logo is a prime example of how you can smartly upgrade an older version while keeping the core and adding stylish modern elements. The logo follows the traditional visual concept, with an expressive palette and characters set in a fixed font. The stroke symbol also remains from previous versions.
All this demonstrates the company’s commitment to a single course from its founding, aimed at stable development. Among the innovations is the name Cencosud, set in an original font with unusual angles and cuts, and using a circle. The last element has a thick white outline and a tiny red circle directly above it.
In addition, red, white, and yellow colors were used in the logo. The first demonstrates openness, honesty, and conscientiousness. Yellow is a symbol of positivity. Easy provides a friendly, welcoming attitude toward each visitor and strives to create the most favorable shopping atmosphere.