sports entertainment Logos and Brands

WWE, AEW, UFC, and shows like the Harlem Globetrotters exist on the border between sports and show business, and the “Sports Entertainment” section features logos of companies that turn athletic competitions into spectacular performances. Professional wrestling, mixed martial arts with elements of promotion, and circus sports performances form a segment in which script and staging are inseparable from participants’ physical training. The logos in this section refer to images of the ring, cage, spotlights, and screaming silhouettes, visually promising adrenaline, drama, and spectacle. The brands represent an industry in which sporting results are subject to the laws of entertainment, and tickets are sold like those for a rock concert.