sports game Logos and Brands
FIFA (game series), NBA 2K, Madden NFL, NHL, and PES/eFootball form the core of the Sports Game section, dedicated to video game logos that replicate real sports disciplines.
EA Sports, 2K Games, and Konami have been competing for decades to be the leading digital embodiment of soccer, basketball, American football, and hockey. Sports game logos include licensed symbols of real leagues and associations, and the FIFA or NFL emblem on the cover is a key marketing argument. Brands in this section represent a segment where virtual sports generate billions through annual releases, in-game purchases of Ultimate Team cards, and esports leagues.