water-filters Logos and Brands
Brita, PUR, Berkey, APEC Water Systems, and Aquasana create water filtration systems for home and commercial use, and the “Water Filters” section is dedicated to their logos. Pitcher filters, reverse osmosis systems, carbon cartridges, and ultraviolet disinfectants serve consumers from college dorms to restaurant kitchens. Brita has dominated the pitcher filter segment since the 1960s. At the same time, APEC and iSpring reverse osmosis systems offer multi-stage purification for families concerned about the quality of their tap water. The logos in this section convey a promise of clean, safe drinking water, and brands compete for households where cartridge replacement has become a regular expense on par with grocery shopping.