Brita Logo PNG
The basic theme of this logo is water. The Brita logo conveys its purity in detail because the company is associated with filter production. The abstract style emphasizes the products’ transparency, safety, and affordability. It is expressed by light lines, which symbolize water. The graphics are perfectly balanced with clear glyphs. The dynamics of the flowing fluid are felt everywhere.
Brita began in 1966 in Taunusstein, near Wiesbaden, when Heinz Hankammer, a former photographer and self-taught inventor, founded a small company on his garden plot. He named it after his daughter, Britta, while the first commercial name was AquaDeMat. The first product was a compact filter for demineralizing water used in car batteries at gas stations, created in response to hard water across Central Europe. Small-scale production began in 1967.
At first, Hankammer worked with his wife and relatives, assembling parts by hand. Sales moved through regional distributors, while retailers treated the product with caution. In the early 1970s, the company introduced the Haushaltswasserfilter I, the first household water filter jug. Its cartridge combined an ion-exchange resin, which softened water and removed heavy-metal ions, with activated carbon to remove chlorine odor and organic impurities. The replaceable cartridge became the business model behind Brita’s long-term sales.
By the late 1970s, Brita had moved beyond Germany into Austria, Switzerland, and other European markets. In the 1980s, it expanded into the United Kingdom and Scandinavia. In 1988, Clorox received the license to market and distribute Brita in the U.S. and Canada. In 2000, Clorox bought the North American brand rights for $122 million and created Brita LP, while Brita GmbH kept the rest of the world.
In 1999, Heinz Hankammer handed over operational control to his son, Markus, and became chairman of the supervisory board. In the 2000s, Brita entered Asian markets, including Taiwan, Japan, and South Korea, and launched PURITY filters for professional coffee machines. Its competitors included Pur from Spectrum Brands in the U.S. and Franke in built-in filtration systems. Hankammer died in 2016, shortly before the company’s 50th anniversary.
Meaning and History
Visual recognition of the brand is high because, since 1966, the company’s logo has undergone only minimal changes. Brita’s traditional white-and-blue color palette is associated with Brita’s activities by millions of Brita customers worldwide. During this time, four versions of the logo were presented. Each new redesign complemented the previous version, making the company logo more attractive to the target audience.
What is Brita?
These are high-quality water filters from a leading German company with many years of experience and authority in the market.
1966 – 2010
The original version of the logo was presented almost immediately after the company’s creation. It consisted of a verbal inscription and an emblem located to the left. The brand name used an elegant, bold serif typeface with tall letters. All symbols are in uppercase, which adds confidence and strength to the entire logo. The emblem consists of 25 round balls, which together form a square. Each ball has its shade of blue. As a result, the Brita logo visually communicates the company’s main purpose. Blue is the color most people associate with water.
2010 – 2014
Interestingly, the first version of the logo lasted for 44 years. The 2010 redesign made minimal changes to the image’s elements, making it more modern. The letters in the word name were now in white on a blue background. At the same time, the greatest changes concerned the emblem. Thanks to the use of shadows, it seems that all 25 circles are shown in three dimensions.
2014 – 2022
Visually, this version of the logo is very similar to the original but with modern innovations. The company decided to return to a white background and blue letters. The same exquisite sans-serif font was used, with slight changes to the lettering style. For example, the length of the upper horizontal line in the letter “i” has become shorter, and therefore it does not touch the next letter “t.” Also, thanks to the white background, 3D circles have become more prominent and more likely to attract potential buyers’ attention. In general, the logo looks quite professional and progressive.
2015 – 2022
In addition to the previous version, another logo is used in parallel. The main elements remain unchanged, except for the reuse of white letters on a blue background. However, here, the background, in the form of two triangles with strongly rounded corners, is striking: blue and light blue. Looks very intriguing and interesting.
2022 – today
The meaning of the Brita logo has become clearer: a drop of water now looks like a drop, not a set of abstract dots. Its triple shape symbolizes the filtration process: the liquid seeps through the purification system, removing impurities. Dark blue combined with white represents purity, freshness, and thirst-quenching.
The wordmark on the right has a slim design that matches the shape of Brita’s ergonomic filter jugs and filter bottles. Elegant letters with sharp triangular serifs and different stroke thicknesses were clearly designed to order. Moreover, the adjacent “R” and “I” are in contact at the bottom, introducing an imbalance in kerning.
Font and Colors
The Brita wordmark across all logo variations is in capital letters, set in an elegant serif typeface. The main attention should be paid to the diagonal serif in the letter “T.” As a result, an elegant yet classic typeface looks more unique and progressive. Throughout the brand’s existence, the style of writing the name has not changed much.
If we talk about the color palette, then the logo is based on white and blue. Moreover, a blue gradient is used, from dark to light blue. As a result, the 25 circles of the emblem look mysterious and interesting. Thus, the company demonstrates to potential buyers the water filtration process it is engaged in. The selected color range directly reflects the company’s professionalism and development. Thanks to the right palette, the Brita logo looks sharp and sophisticated, staying in the target audience’s minds for a long time.