The Mexican men’s and women’s soccer teams have received a new emblem for the first time in 33 years from the Mexican Football Federation. In addition to the new badge, the national teams also adopted a new slogan, “Made of Mexicans,” which is humorous but reflects the truth, since there is no single citizen of another state in the teams. Rebranding has become a way to effectively transition the national team to a new era in sports development and adapt its image to modern conditions. At the same time, it is an option to draw attention to the athletes’ games rather than to the scandals surrounding the national team. As an example of negative developments, the men’s national team played in the CONCACAF home qualifier for the 2022 World Cup behind closed doors and with continued chanting in the stands, resulting in a $110,000 fine from the Mexican Football Federation and a further ban on Mexican fans attending games. The Federation’s ineffective efforts to combat such violations have contributed to the visible changes in the national teams’ emblems and images. The rebranding is expected to help change the course of events and show all the best sides of the past and present. At the same time, it is a way to modernize, which affects the team’s strategy and appearance.
The new identity is the desire to confirm readiness to assume each team member’s responsibilities, to follow the achievement of set goals relentlessly, to be proud of their belonging to the country, and to carry high the title of the Mexican athlete. At the same time, it is a call to his fans to recognize that he belongs to a competitive nation and is devoted to his ideals, the country, and the team. This is precisely reflected in the informative composition of the logo, which includes elements of the sunstone, the Mexican flag, and the historical heritage characteristic of Aztec and Maya art. The latter demonstrates a tribute to historical indigenous peoples. This logo will be featured on the New Mexico jersey in 2022.
The Mexican national football team logo demonstrates the team’s affiliation by displaying the country’s name in large, prominent print. The iconic eagle has become more stylized to remove the visual overload. The preliminary development was tested in various groups related to sports and the team itself – the athletes themselves, participants and sponsors of the national team, fans and sports fans, and residents of the country, having received only positive feedback.
