The use of heraldry in logos is quite popular. For example, an element like a crown refers to the brand’s roots, reflects the high quality of offers, or claims to titularity. In addition, such a graphic element adds aesthetic appeal. Despite its different visual priorities, the crown always represents strength, majesty, confidence, and status. Its use greatly enhances the visual impact of the emblem, providing the desired effect.
Warsteiner
The ancient German beer brand, founded in 1753, has a concise, memorable round emblem with a classic imperial crown. This element, the outer outline, and the central circle are in an elegant light gold color. Its contours are outlined in black. The graphic is a tribute to the company’s long history and demonstrates the products’ eliteness and unsurpassed taste. A crown on a white field separates the date of the brand’s foundation. The name is placed in the logo’s center in black gothic font.
Canada Dry
The logo of Canada Dry, a Canadian soft drink manufacturer founded in 1904, features a colorful design. The rich and saturated colors—bright scarlet, green, and yellow—and the glossy, playful tone of the compositional style imprinted the style of the crown—one of the main elements of the visualization. It symbolizes leadership, more than a century of high-quality products, and a demonstration of excellent taste and stability.
Kansas City Royals
The Kansas City Royals baseball club from Kansas City, Missouri, was founded in 1969. The heraldic emblem depicts the team’s title and elite. A blue Royals shield with a white monogram of the capital letters of the first two words of the club’s name is topped by a golden four-vertex crown, reflecting its significance. Beneath the shield in calligraphic capital letters in the club’s official colors is the text – Royals – in a design typical of baseball players’ uniforms. The crown symbolizes the connection to the royal family and the desire for continued leadership.
Saab
Sweden’s Trollhättan is the home of the Swedish automobile brand Saab, whose emblem is known worldwide. The griffin’s head and the ornate crown with three peaks above it are in golden outlines, symbolizing strength, courage, and vigilance. It is located at the intersection of two circles, in the negative areas of which there is the brand name at the top and the word “technology” at the bottom. All contours and letters are made in gold color. To the right of the sign is the name of the brand.
Royal Caribbean International
The logo of Royal Caribbean International, founded in 1968 in Norway, reflects the essence of its activity—cruise service. It is made in the form of a banner used in the system of maritime symbolism. The emblem is divided into three sectors—a black square with a white anchor and a crown above it and two different-sized rectangles of blue and yellow color with the company name. The stylized image of the crown with four prongs symbolizes the brand’s superiority, elitist spirit, and merits.
Smirnoff
Founded in 1863 by a Russian entrepreneur, the best-selling vodka brand, which is now British, has its logo. It is based on an iconic heraldic element—a tip in the form of a stylized crown over two eagles of Russian imperial heraldry. Thus, it pays tribute to the brand’s history and demonstrates its origin. A stylish minimalist sign in metallic gray with clear, straight lines symbolizes the product’s elitism and deserved popularity.
Krone
In 1970, the Werltev company was founded in the town of Werltev to produce agricultural machinery. The brand’s emblem is a modern, stylized imperial crown with a wedge-shaped top resting on a base beveled on both sides. Two downward-flowing rounded segments frame the element. The dark blue color echoes the text module—the brand’s name in bold, right-slanting font, a symbol of forward motion.
Orient
Orient, founded in Tokyo in 1950, is a subsidiary of Seiko Epson and produces iconic watches. Its logo reflects its conservatism and commitment to corporate values. Heraldic elements in the form of a royal crown of 4 prongs with spherical tips, crowning a shield supported by two lions, symbolize the uniqueness and elitism of the products. The Gothic letter “O” is highlighted in red on the shield. The mark is placed in a strict black design above the brand name.
HMRC
The British organization HM Revenue & Customs has used this symbol since 2005. It is characterized by practicality, elegance, and minimalism despite the presence of an attribute of imperial power. After all, the HMRC logo is, above all, a sign of statehood. The most important element is the ring with a crown inside. It is shaped and decorated with small ornaments and heraldic lilies. Above is a massive cross.
Further (on the right) – the name of the governing body. It is located in two rows and typed in thin, high letters. Their business style balances the pomp of the composition on the left. All parts of the coat of arms are colored in dark turquoise.
Monarchs of the Old Dominion
The emblem of the Monarchs of the Old Dominion sports team, sponsored by the local university, is represented in the form of a roaring lion with an imperial crown. The blue-gray color palette reinforces the aggressiveness and danger of the animal, which is emphasized by the monarch’s headdress. The formidable mascot is located behind a two-tiered inscription with the title. The text – Old Dominion – is typed in round volumetric font with serifs, creating a moon shadow effect, which adds rigidity to the atmosphere of the composition.
Mississippi RiverKings
In 1989, the now-defunct Mississippi River Kings hockey club was born in Southaven, Mississippi. The logo featured a four-toothed gold crown worn on a shield. A bold black and gold border enhances the visual impact. The massive image of the crown symbolized the team’s confidence in their leadership and playing advantage. On the black field of the shield, an enlarged capital letter M – a tribute to the state – was printed in contrasting white. Below, on a curved gold ribbon, is the club’s name.
Hallmark
The Hallmark Company of Missouri, founded in 1910, is known for its greeting cards, packaging, and stationery. The company’s logo is an image of a five-toothed crown, and its name is in a beautiful calligraphic font. Black in color, the crown graphic – the central prong is taller than the others, and they all have a round tip, and the lower detached bezel draws the eye, providing recognition. It is characterized by style, brevity, elegance, openwork, and a high aesthetic that distinguishes all pieces.
Bombay Sapphire
The Bombay Sapphire brand is an Indian gin that began production in 1987. The name and logo reflect its history, and the color is the purple-blue Sapphire Star of Bombay, an image reflected by the flat bottle with Queen Victoria on the label. An important element – the golden imperial crown, placed in a frame of bright blue gemstone, gives a special glamor, creating a royal look. The classic execution, ornate top, and decoration emphasize the sapphire.
Pininfarina
The Italian body tuning brand Pininfarina was founded in 1930 in Cambiano. Its tricolor logo is a tribute to its country. The Pininfarina emblem is a miniature tricolor classical imperial crown rising above a blue-rimmed rectangle with red corners framing a white field. The central element is a blue lowercase letter f with a white outline. Beneath is a modern, “computerized,” lowercase blue font with a name whose letters are connected by short lower dashes.
Krusovice
The logo symbolizes excellent taste and is a tribute to history with the golden imperial crown of the Czech beer brand Krusovice. The royal brewery in Krusovice started producing it in 1517. The emblem contains the founding date and a dark red gradient ribbon with a golden border. The elegance and style of the heraldic symbol in gold and red emphasize the special status of the product; on the ribbon, the names of the brand and the brewery are in white serif font. Underneath are awards and insignia.
Clash Royale
Video game for mobile in the RTS genre with KKI 2016 has a crown in the logo. The heraldic symbol is placed in the center of a hexagonal shield on a blue field. It is made in a cartoon style. The voluminous wooden texture, the crown’s golden color, and the shield’s border create an attractive contrast. The sign is a symbolic representation of the game’s features, one of its game elements. The application’s name is executed in a massive stylized volumetric font on two levels to the left of the logo. Royale is in the same style as the crown, while Clash is in silver.
Nice
The five-toothed crown above the heraldic eagle is the symbol of the sports club from Nice, founded in 1904. The center pinnacle of the crown is the tallest. A sphere surmounts each. The bird in the form of a crown is made in light gold, symbolizing the elite and deservedness of the brand, which has a rich history. On the eagle’s chest is a black shield, the first half of which contains the abbreviation of the name in a white sans-serif font. The second half contains vertical red stripes repeating the colors of the brand.
Disney Princess
The unusual golden crown in the Disney princess logo looks luxurious and elegant. Four diamond-shaped tops create an airy openwork design above the studio’s iconic logo, the grace and tenderness of which reflect the characteristic features of the main heroines. Below, in a three-tiered design, is the brand’s name in gold. The contrasting black color of the diamond-shaped space on which the emblem is built ensures the effectiveness of perception.
Orange Bowl
Orange Bowl, Miami’s annual intercollegiate American soccer championship held since 1935, has a fun and memorable identity. The logo captures the essence of the name, demonstrating a commitment to a rich history and pursuit of excellence, as evidenced by the stylized image of a green-orange crown at the top of the orange. The modern symbol of priority and importance of the games softens the seriousness of the visuals, reflecting the age of the players. The name is in orange font.
Alfa Romeo
Founded in 1910 in Turin, the famous Italian sports car brand Alfa Romeo demonstrates its elitism and leadership, including in racing, with a recognizable logo. The round sign with a silver name on a black background in the center comprises a red Catholic cross, a fire-breathing green snake, and a stylized image of a three-pointed crown symbolizing perfection. The gloss and silver on a silver background and the crown graphic add subtle style, emphasizing the brand’s history and heritage.
Queen
The 1970s London rock band Queen used an original heraldic logo consisting of the zodiac signs of the band members arranged around an imperial crown. The sign, with many elements, was placed in a thin, elegant font above the band’s name. Stylish and contrasting black was chosen as the main color. The crown reflected the essence of the name, demonstrating the band’s aspiration for leadership on the musical Olympus and deservedly arousing the admiration of fans.
Braga
One hundred and one years ago, in the city of Braga (Portugal), a soccer club of the same name was founded. Its emblem is characterized by an originally executed crown with five towers. Representing a stylized image of the city wall, curved over the heraldic shield, the sign symbolizes the commitment to the ideals of the city and history. This is confirmed by the graphics of the coat of arms shield, divided in the club’s signature colors into two fields, each featuring the city’s ancient towers, separated by the symbol of the religious center of Portugal.
Konplott
Since 1986, Konplott, a unique German designer jewelry brand, has been delighting fashionistas worldwide. The brand emblem —a vertical oval medallion in olive color—is characterized by the complexity of graphics. The abundance of details, bold vignettes, the brand name, and the tsarevna-frog as the central element are all made in dark green. The five-vertex crown emphasizes the status of the symbol with balloons above its head. It symbolizes the product’s ability to transform its wearer into a beautiful princess.
KPN
In the KPN logo, the crown is the main element. It represents the supreme power of the word as it is used in the visual identity of the telecommunications company. The crown is drawn schematically, consisting of four hook-shaped lines, one arc, and a rhombus at the top. The background is three drop-shaped figures with a translucent texture. They overlap each other but are still clearly visible. The topmost element is green, the middle is yellow, and the bottom is blue. Due to this structure, the composition seems three-dimensional. The name, on the contrary, is flat and two-dimensional. It is typed in lowercase letters. The first is geometric, flat, and angular; the other two are rounded.
Cincinnati
A belligerent, crowned, winged lion is the main element of the emblem of the Cincinnati soccer club, founded in 2018. The small white three-vertex English crown and the lion with a sword symbolize the pursuit of leadership, courage, and perseverance. A white sign on an orange background at the bottom of the symbolic shield with curved edges provides clarity of perception. In its upper part, the shield in the black border of the white field has a blue sector with white letters FK. The blue and orange sectors are separated by a slanted white stripe with the club’s name written in black letters.
Starbucks
Starbucks, which sells coffee in Seattle, is from 1971 and is represented by a mermaid wearing a black and white crown. Stylized as four peaks, the white crown features a central figure in the form of a white five-pointed star. Two divided tails balance the graphic on either side of the head. The medallion-shaped emblem with a central black circle has a wide dark green and white border. Around its circumference, in bold white lettering, is the brand’s name, separated by white five-pointed stars.
Deportivo La Coruna
Galicia’s soccer team, Deportivo La Coruna, created in 1906, has a corporate style with a massive red-gold crown – the city’s symbol. Its use is not only a tribute to the historical past – the name “Real.” It reflects the past merits and successes of the present and demonstrates a commitment to the ideals of the hometown, a symbol of glory, and the team’s title. The crown is located on a round element of the standard with a horizontal Catholic cross in a triangle, the contours of which repeat the outlines of the crown. On its rim is inscribed the name.
Crown Royal
The name Crown Royal whisky is a tribute to the history of the drink’s creation by Dom Seagram in 1939. The name comes from fixing the jewelry – the frame in the form of a crown. Its image on the elegant cushion became the main distinction of the brand. Created for King George VI and Queen Elizabeth per the requirements of royal standards, it received the imperial crown as an emblem, symbolizing high quality, elegance, unsurpassed taste, uniqueness, individuality of packaging and containers, and pride in its products. The handwritten font gives the Crown Royal logo elegance and grace.
Burlington Royals
The Burlington, North Carolina – Burlington Royals baseball team players, founded in 1986 and closed in 2020, proudly wore the Crown Royal emblem. The gold, four-vertex, simple-looking crown had four decorative balls at the top. It was positioned above a blue pennant with a bold white letter B, the first letter of the brand name. An attractive serif font was used to write it. The clarity of lines, purity of color, and simplicity of geometric shapes and elements provided the style.
Chambord
The memorable logo of Chambord liqueur, founded in 1982, is characterized by the presence of an imperial crown in the central circle. The Chambord emblem is designed as an official round seal in luxurious shades of gold and burgundy. The name accompanies it in a burgundy Gothic serif font. The crown symbol reflects the brand’s historical connection with Louis XIV, who initiated the official production. The stylish and massive heraldic element is the perfect embodiment of royalty.
Real Sociedad
The Basque soccer club from San Sebastian, Real Sociedad, traces its history back to 1951. The heraldic crown inspires the brand with a cross at the top and jewels around the rim in a bright and colorful red-gold design. It echoes the symbol of the city, symbolizing the team’s close bond with the fans of San Sebastian and pride in protecting their sporting interests. It is placed on a light brown soccer ball wrapped with a white and blue striped flag in the club’s colors.
Qarabağ
Azerbaijan soccer is represented by the Qarabağ club from Baku, founded in 1951. One of the main elements of the emblem is a small, graceful golden crown occupying a central place in the upper part of the shield. Balloons bound the five peaks. It reflects the present successes, the merits of the past, and the leading position in the country. The emblem, made in black and gold colors, is related to the city’s coat of arms. The five-pointed golden star crowning the pennant is an element of graphic balance, while the many small stars below symbolize victory.
Standard de Liège
Belgian soccer club Standard, founded in 1898, reflects its history and merit in its emblem, a golden crown of European rulers with three pointed peaks. Above the central one is a five-pointed gold star. These are symbols of the titularity of the Belgian champion and constant striving for victory. The crown is crowned by a shield divided into two parts. The smaller one, the left one, is red. The right one is white, with a monogram made of two pen letters intertwined with the name. All elements and outlines are in gold color.
Toronto Marlies
Canadian hockey club – formation Toronto Marlies 2005 has an emblem with the symbol of the country – a blue maple leaf. In its center is an imperial crown. The leaf has thin white veins. The crown is yellow-blue-blue-red with floral ornamentation and a patterned combination of blue crosses repeating its upper part. The latter fill the yellow sector. A thin red line is drawn along the white contour. The contour of the crown repeats the color of the leaf – several red dots.
Manchester Monarchs
Manchester Monarchs, a hockey club that did not exist as of 2001, had a nine-pointed golden crown in its emblem, made in cartoon style. The crown was placed on the gray-black head of a grinning lion’s face. Above the club’s emblem was a two-tiered name. The first word, a tribute to the city, was written in small, black, clear capital letters. The second was the club’s name in large white serif letters in keeping with the overall style. Their trim includes all club colors.
Michael Jackson
The crown best characterizes the king of pop music because he earned it with his inspired creativity. Therefore, the emblem of Michael Jackson contains just such an attribute of power. The emblem of the cult performer consists of two initial letters of his first and last name. As a result of their combination, the original monogram of the musician turned out to be where the “J” is combined with the center line “M.” At the top, on a common stem, there is a crown consisting of five triangles with sharp vertices and miniature dots opposite each vertex. The letters have thin horizontal serifs. The logo is in monochrome.
Toyota Crown
In 1955, the iconic model of the Japanese car Toyota Crown appeared, which received a fashionable and modern badge in the form of an original and stylish silver crown. It has an elongated, tapered to-the-bottom shape and the style of an imperial crown. In the upper part, there is a massive stylized cross. The shape and design are in the form of four wide with smooth lines and vertical ribs, reminiscent of a car radiator. The bottom is in the form of a piston top with an O-ring hole and negative black space.
Royal Mail
The emblem of Royal Mail Britain, founded in 1516, reflects the brand’s rank, importance, and historical values. It is represented by a bright scarlet rectangular standard with a white border, on which the name is written in a round and clear font with double gold lettering. A white rectangle crosses it with the royal golden imperial crown symbol. The luxurious execution, precious stones, pearls, gold, and red colors symbolize high status and reflect merit and commitment to national values.
Real Madrid
Spanish FC Real Madrid was founded in the capital in 1902. The emblem is topped with a golden imperial crown with large pearls and precious stones around the rim, with a red velvet insert – a symbol of commitment to the club’s rich history, many victories, and “royal” status in soccer. A round gold badge crowns it with a blue border; the inner white field contains a blue diagonal stripe – a reflection of the club’s palette. It is topped with a gold monogram consisting of the capital letters of the name.
Emilio Pucci
Florentine clothing brand Emilio Pucci, founded in 1947, uses a luxurious and tender image and a laconic, clear text as an emblem. The graphic sign – an openwork monogram – is topped with a five-pointed crown, the tops of which are ornately decorated with floral elements. This design symbolizes the product’s beauty and aesthetics, echoing the brand’s rich historical heritage and demonstrating sublime elegance and high quality.
Noble
In 2009, a sports car company was founded in the UK. The emblem chosen was a sign consisting of two parts – a stylized crown and a text name. The latter is printed in thin black capital letters with a right slant – a speed symbol- placed on a light yellow plate with a black frame with rounded corners. The crown on top is an original variant of the mirror image of the two letters N with round elements. Two horizontal lines support it.
Real Betis
FC Real Betis announced itself in Sivilla in 1907. Today, it is represented by an emblem in the form of a stylized red-gold monarch’s crown. It crowns a composition of an inverted isosceles triangle and a circle with golden contours. Vertical green stripes in the triangle and a green monogram inside the circle reflect the commitment to history and club colors. The crown symbolizes the pursuit of victory, continued leadership, success, and achievement.
Los Angeles Kings
The emblem of the Los Angeles Kings hockey club, released in 1967, captures the essence of its name. Minimalist style, monochrome, and heraldry in the form of a black shield divided into two parts, characterized by boldness and brutality. The upper rectangle contains an abbreviation of two white capital letters of the name. In the lower one, divided by a thin white stripe, there is a traditional crown with an arc-shaped top made of straight, clear lines, conveying the style and power characteristic of the club’s gaming tactics.
Royal Air Maroc
Moroccan airline Royal Air Maroc, born in 1957, has chosen the red imperial stylized crown that crowns its emblem as its symbol. Along the inner edge of the circle is a red five-pointed star with symbolic wings. Below is a two-level inscription of the name in two languages. The crown has an abstract form: five elements surmounted by a five-pointed star and several lines and strokes that set the shape. It symbolizes the company’s ownership, priority, and importance.
Henri Lloyd
Founded in 1963, Henri Lloyd, a British yachting and sailing clothing manufacturer, has an elegant corporate identity. It consists of black graphics with the name underneath. The text is neat and elegant. The font is serif and capitalized. A monogram in an openwork circle crowns the brand name, typed in two capital letters. The composition is crowned by a stylish and masculine crown, reflecting the essence. The clarity and straightness of the image with peaks on the tops symbolize confidence and high quality.
Royal Canin
The original stylized crown of red color, reminiscent of the crown of the leaders of wild tribes, is distinguished by the logo of the French feed manufacturer Royal Canin, founded in 1968 in Camargue. It is formed by two curved baselines of different thicknesses, which serve as a visual bridge for the two words of the brand name below. Above them are five rows of circles with two rows each in the form of stylized peaks. Its singularity symbolizes friendliness and love for the lesser brothers.
Espanyol
The Spanish club, Reial Club Deportiu Espanyol de Barcelona 1900, is among the honored and titled. The imperial red-gold crown with a cross and blue-white-red color scheme reflects national pride. The royal regalia symbolizes high status, rank, confidence, and success. A round sign crowns it with a wide, bright red rim and golden inscription of the club and city’s name. The inner part consists of stripes in the color of the main club uniform.
Tuborg
The richly decorated golden imperial crown is the main element of the emblem of the famous Danish beer Tuborg Beer, founded in 1880. Its color scheme – gold, black, and red – reflects the brand’s palette. Decorated with pearls and precious stones, it reflects the privileged status and popularity of the brand and its product, as evidenced by the golden slogan underneath. Below it is the brand name, written in sans serif letters in dark green bold letters with a gold border.
Real Salt Lake
The emblem of Real Salt Lake soccer club, founded in 2004, reflects the brand’s signature colors and stylish golden crown. The latter is made in the form of five peaks, three crowned with a stylized lily and a thin, slightly curved rim. It symbolizes the aspiration to always be the first, to confidently achieve victories, and to be recognized as a leader. The element is crowned by two thin semicircles – yellow and red, encompassing a monogram of gold R and red S. Below them is the image of a ball. All this is set on a dark blue field, complemented by a red and gold border.
Correos
A cool logo distinguishes the Spanish postal service with an abstract but originally designed crown. In this way, the stamp pays homage to its historical heritage by linking modernity with the image of a mid-18th-century institution. The bold blue lines form an arc-shaped composition with a thick vertical center stripe rising above a thick horizontal line separating it from the post horn. This gives the composition airiness and individuality. Crowning, the composition is a neat, symmetrical cross.
Corona
Mexican beer Corona, a 1925 stamp, is distinguished by a recognizable visualization. The golden imperial crown consists of three parts topped with a cross. From the middle part with five peaks are four domes with two small peaks and three five-pointed stars. The lower part is formed behind a thin ribbon and decorated with precious stones. The crown symbolizes the brand’s fame and popularity, unsurpassed taste, and confident leadership in its segment. The black gothic font of the name enhances the effect.
Anastasia Beverly Hills
The stylish American cosmetics brand with Romanian roots emerged in the 90s. Its openwork and airy black emblem, consisting of the female symbol – a circle, surrounds a light and airy monogram from the capital letter of the name, topped with the crown of a princess. The monogram on both sides of the inscription adds style and effect to the composition, creating the appearance of a butterfly whose beauty and lightness reflect the essence of the brand’s products. The brand name, rendered in an openwork style, supports this effect.
Rolex
Swiss brand of luxury watches, born in 1905, is recognizable to all by its emblem – a refined and airy golden crown with a white bottom and five peaks topped with round elements. It symbolizes nobility and luxury, excellence, and unquestionable quality of products, reflecting prosperity. These features are emphasized by the text of the name under the crown. The green color of the letters contrasts beautifully with the light gold color of the sign – a smooth and elegant font with capital letters and serifs.
Ruinart
An old French champagne brand dating back to 1729, Ruinart is known for its sophisticated but memorable logo that symbolizes its premium nature. It is made with fine gold lines and topped with a five-vertex crown with different-sized peaks with orbs. Thin and openwork, as a symbol of refined taste and leadership, it rises above a pointed shield with numerous elements held by heraldic lions. The sign is accompanied by the year of foundation and a golden name in Gothic style.
Reading Royals
The 1991 symbol of the Reading Hockey Club is a purple and lilac lion with a menacing grin. Its grinning face has gradient silver areas that harmonize with the rivets on the black crown. The crown on the symbol’s head is divided into two parts by a curved horizontal line with gemstones. It has four pointed tops of regular rhombuses. A silver border highlights the image. The symbol symbolizes merit, striving for victory, and sports leadership.
Premier League
The Lion King is a strong and confident symbol of the English Premier League, founded in 1992. The sign reflects the division’s greatness, importance, superiority, and priority, which unites the leading clubs under its wing. The seriousness and significance of the mascot are supported by a laconic crown of five identical pointed peaks. Its authority has an important influence on the perception of the identity, which has a monochromatic color scheme and a strict sans-serif font.
Husqvarna
The abstract three-vertex crown is part of the Austrian motorcycle brand Husqvarna emblem, founded in 1903. It resembles an element of a motorcycle chain, reflecting the company’s focus. The composition, which has an elongated oval shape with a capital letter H inside, reminds one of the nodes of the mechanism. The stylish and laconic image symbolizes the brand’s aspiration for the future and commitment to the achievements of modern technologies. The name is characterized by compactness and precision of execution, which are peculiar to the products.
Eintracht Frankfurt
A round red emblem, including a small three-pointed crown, represents FC Eintracht Frankfurt from 1899. It is located above the head of the heraldic eagle on a white field inside a circle with a wide red outline. A thin red line is applied around it. On the chest of the eagle spewing flames is a pointed shield with a red capital letter E on a white field. On the wings are two white crosses. The emblem repeats its colors and symbolism, showing a connection to history and the city.
Rimmel
British cosmetics brand Rimmel, founded in 1834, showcases its merits and achievements with a red openwork imperial crown. Crowning the title, the black capital letter R of the name creates an attractive visual effect, symmetrically combined with the red word London, balancing the whole composition. Rimmel is designed in black capital letters with wide spaces and some subtle elements, providing an airy and aesthetic feel.
Pandora
The modern logo of Pandora, a Danish jewelry house founded in 1982, is bold and laconic. Its style is an example of minimalism. It features a small crown element in the form of three long pointed peaks of round shape, crowning the letter “O” of the text part. This emphasizes the inner and outer products, their refinement, energy, radiance, and light coming from precious jewelry. This softens the heaviness of the thick, old-fashioned serif font.
Terex
Construction equipment manufacturer Terex, known since 1925 as Northwest Engineering of Westport, uses a crown in its logo. The red symbol consists of three square corner elements resting on a rectangle created using cubic graphics. Enclosed in a white rectangle with a black border, the mark is preceded by the name, typed in black capital letters without serifs. The visualization conveys the brand’s technical profile, symbolizing its commitment to high technology.
Scania
The crown is an important element of the emblem of the Swedish automobile brand Scania, which dates back to 1891. The heraldic red-crowned griffin in the white border of the Scania coat of arms, spewing flames, is a testament to its close connection to its roots. The head is crowned with a golden crown of three peaks with rounded crosses, symbolizing success, dignity, and supreme achievement. The mark is placed on a dark blue background in an element resembling a steering wheel. Below is the name in dark blue with a solid design.
KLM
The Royal Dutch Airline, founded in 1919, reflects its historical values and merits with a stylish and modern blue imperial crown. Crowning the brand name abbreviation in the same color balances the visual lineup by emphasizing its distinctive design. Its upper part depicts an equilateral cross, under which four identical spherical shapes are placed. The bottom rectangular element is placed in the center, ensuring perception harmony.
Royal Jordanian
The formation of Royal Jordanian Airlines in 1963 – its profile and the essence of the name are revealed in the luxury design logo. It consists of the text of the brand name in two languages and an elegant golden crown. The crown has four domed shapes connected by an openwork rim. The top of the crown is a pike-shaped element. The lower rim is encrusted with precious stones and is located just above the base. It is a symbol of the country’s monarchical power, the brand’s highest merits, and excellent quality of services.
Ritz Carlton
The brand of the hotel chain Ritz Carlton, headquartered in the state of Maryland, has a memorable, elegant emblem in the form of a profile of a lion’s head above a five-pointed crown. Executed in black, they form an original composition symbolizing respect for the rich history, service of the highest level, and privilege. The three crown tops are crossed, and the two tops are diamond-shaped. The rim is inlaid. Beneath the sign is the name in bold black capital letters.
Louis Philippe
The European logo of the Indian menswear brand Louis Philippe, which includes an image of a crown, attracts with its modern design. A monochromatic black sign with three tops in the form of heraldic lilies and two short peaks is located above a small black stripe, forming the integrity of the figure. It symbolizes the stylishness of the company’s products, emphasizing refinement and elegance. This is supported by an openwork, confident, thin font with serifs in capital letters.
Moët Chandon
The most famous brand of the French Champagne House, founded in 1743, is characterized by a laconic and stylish emblem with an imperial crown. It is made of soft gold, which gives it luxury and elegance. The symbol of the monarch reflects the superiority and eliteness of the product, crowns the whole composition, and shares the date of foundation. Below the symbol, the brand name is written in large black letters with serifs. It is favorably emphasized by the golden word Champagne. The gold star demonstrates the high quality of Champagne.
