The use of heraldry in logos is quite popular. A crown, for example, refers to the brand’s roots, reflects the high quality of its offers, or claims to be the best. Additionally, this graphic element adds aesthetic appeal. Despite its different visual priorities, the crown always represents strength, majesty, confidence, and status. Its use greatly enhances the emblem’s visual impact, achieving the desired effect.
Warsteiner
The ancient German beer brand, founded in 1753, has a concise, memorable round emblem with a classic imperial crown. This element, the outer outline, and the central circle are in an elegant light gold color. Its contours are outlined in black. The graphic is a tribute to the company’s long history, demonstrating the excellence and unparalleled taste of its products. A crown on a white field separates the date of the brand’s foundation. The name is centered in the logo in black Gothic font.
Canada Dry
The logo of Canada Dry, a Canadian soft drink manufacturer founded in 1904, features a colorful design. The rich and saturated colors, such as bright scarlet, green, and yellow, along with the glossy, playful tone of the compositional style, imprinted the style of the crown, one of the main elements of the visualization. It symbolizes leadership, over a century of high-quality products, and a commitment to excellent taste and stability.
Kansas City Royals
The Kansas City Royals baseball team, based in Kansas City, Missouri, was founded in 1969. The heraldic emblem depicts the team’s title and its elite status. A blue Royals shield featuring a white monogram of the club’s name in capital letters is topped by a golden four-pointed crown, reflecting its significance. Beneath the shield, in calligraphic capital letters in the club’s official colors, is the text ‘Royals’ in a design typical of baseball players’ uniforms. The crown symbolizes the connection to the royal family and the desire for continued leadership.
Saab
Sweden’s Trollhättan is home to the Swedish automobile brand Saab, whose emblem is recognized worldwide. The griffin’s head and the ornate crown with three peaks above it are outlined in gold, symbolizing strength, courage, and vigilance. It is located at the intersection of two circles, in the negative areas of which the brand name is displayed at the top and the word “technology” is displayed at the bottom. All contours and letters are made in gold color. To the right of the sign is the brand name.
Royal Caribbean International
The logo of Royal Caribbean International, founded in 1968 in Norway, reflects the essence of its activity, namely, cruise service. It is made in the form of a banner, a maritime symbol. The emblem is divided into three sectors: a black square with a white anchor and a crown above it, and two blue-and-yellow rectangles of different sizes bearing the company name. The stylized image of the crown with four prongs symbolizes the brand’s superiority, elitist spirit, and merits.
Smirnoff
Founded in 1863 by a Russian entrepreneur, the best-selling vodka brand, now owned by a British company, has its distinctive logo. It is based on an iconic heraldic element: the tip of a stylized crown, positioned over two eagles in Russian imperial heraldry. Thus, it reflects the brand’s history and demonstrates its origin. A stylish, minimalist sign in metallic gray, with clear, straight lines, symbolizes the product’s elitism and deserved popularity.
Krone
In 1970, the Werltev company was founded in the town of Werltev to produce agricultural machinery. The brand’s emblem is a modern, stylized imperial crown with a wedge-shaped top resting on a base beveled on both sides. Two downward-flowing, rounded segments frame the element. The dark blue color echoes the text module, which displays the brand’s name in a bold, right-slanting font, symbolizing forward motion.
Orient
Orient, founded in Tokyo in 1950, is a subsidiary of Seiko Epson and produces iconic watches. Its logo reflects its conservatism and commitment to corporate values. Heraldic elements, in the form of a royal crown with four prongs and spherical tips, crowning a shield supported by two lions, symbolize the products’ uniqueness and elitism. The Gothic letter “O” is highlighted in red on the shield. The mark is placed in a strict black design above the brand name.
HMRC
The British organization HM Revenue & Customs has used this symbol since 2005. It is characterized by practicality, elegance, and minimalism, despite its imperial power attributes. After all, the HMRC logo is, above all, a sign of statehood. The most important element is the ring with a crown inside. It is shaped and decorated with small ornaments and heraldic lilies. Above is a massive cross. Further to the right is the name of the governing body, located in two rows and typed in thin, high letters. Their business style balances the pomp of the composition on the left. All parts of the coat of arms are colored in dark turquoise.
Monarchs of the Old Dominion
The emblem of the Old Dominion Monarchs sports team, sponsored by the local university, features a roaring lion wearing an imperial crown. The blue-gray color palette reinforces the animal’s aggressiveness and danger, which is further emphasized by the monarch’s headdress. The formidable mascot is located behind a two-tiered inscription with the title. The text “Old Dominion” is set in a round, serifed font, creating a moon-shadow effect that adds rigidity to the composition’s atmosphere.
Mississippi RiverKings
In 1989, the now-defunct Mississippi RiverKings hockey club was founded in Southaven, Mississippi. The logo featured a four-toothed gold crown worn on a shield. A bold black-and-gold border enhances the visual impact. The massive image of the crown symbolized the team’s confidence in their leadership and playing advantage. On the black field of the shield, an enlarged capital letter M, representing a tribute to the state, was printed in contrasting white. Below, on a curved gold ribbon, is the club’s name.
Hallmark
The Hallmark Company of Missouri, founded in 1910, is known for its greeting cards, packaging, and stationery. The company’s logo features a five-toothed crown, and its name is set in a beautiful calligraphic font. The black crown graphic features a central prong taller than the others, and all prongs have rounded tips. The detached lower bezel draws the eye and serves as a point of recognition. It is characterized by style, brevity, elegance, openwork, and a high aesthetic that distinguishes all pieces.
Bombay Sapphire
The Bombay Sapphire brand is an Indian gin that was first produced in 1987. The name and logo reflect its history, and the color is inspired by the purple-blue Sapphire Star of Bombay, an image reflected in the flat bottle with Queen Victoria on the label. An important element is the golden imperial crown, set in a frame of bright blue gemstones, which lends the gin a special glamour and creates a royal look. The classic execution, ornate top, and decoration emphasize the sapphire.
Pininfarina
The Italian body tuning brand Pininfarina was founded in 1930 in Cambiano. Its tricolor logo is a tribute to its country. The Pininfarina emblem is a miniature tricolor classical imperial crown rising above a blue-rimmed rectangle with red corners framing a white field. The central element is a blue lowercase ‘f’ outlined in white. Beneath is a modern, “computerized,” lowercase blue font with a name whose letters are connected by short lower dashes.
Krusovice
The logo symbolizes excellent taste and pays tribute to history with its golden imperial crown, reminiscent of the Czech beer brand Krusovice. The Royal Brewery in Krusovice began producing it in 1517. The emblem contains the founding date and a dark red gradient ribbon with a golden border. The elegance and style of the heraldic symbol, in gold and red, emphasize the product’s special status. On the ribbon, the brand and brewery names are displayed in white serif font. Underneath are awards and insignia.
Clash Royale
A video game for mobile in the RTS genre, with KKI 2016 featuring a crown in the logo. The heraldic symbol is placed in the center of a hexagonal shield on a blue field. It is made in a cartoon style. The voluminous wooden texture, the crown’s golden color, and the shield’s border create an attractive contrast. The sign is a symbolic representation of one of the game’s key features. The application’s name is executed in a massive, stylized, volumetric font on two levels to the left of the logo. Royale is in the same style as the crown, while Clash is in silver.
Nice
The five-toothed crown above the heraldic eagle is the symbol of the sports club from Nice, founded in 1904. The center pinnacle of the crown is the tallest. A sphere surmounts each. The bird in the form of a crown is crafted in light gold, symbolizing the brand’s elite, deserving nature and rich history. On the eagle’s chest is a black shield, the first half of which contains the abbreviation of the name in a white sans-serif font. The second half features vertical red stripes, repeating the brand’s colors.
Disney Princess
The unusual golden crown in the Disney princess logo looks luxurious and elegant. Four diamond-shaped tops create an airy openwork design above the studio’s iconic logo, whose grace and tenderness reflect the characteristics of the main heroines. Below, in a three-tiered design, is the brand’s name in gold. The black contrast of the diamond-shaped space housing the emblem enhances legibility.
Orange Bowl
Orange Bowl, Miami’s annual intercollegiate American soccer championship since 1935, has a fun and memorable identity. The logo captures the essence of the name, demonstrating a commitment to a rich history and to the pursuit of excellence, as evidenced by the stylized image of an orange-green crown atop the orange. The modern symbol of the games’ priority and importance softens the visuals’ seriousness, reflecting the players’ age. The name is in orange font.
Alfa Romeo
Founded in 1910 in Turin, the renowned Italian sports car brand Alfa Romeo showcases its elitism and leadership, particularly in racing, with a distinctive logo. The round sign with a silver name on a black background in the center features a red Catholic cross, a fire-breathing green snake, and a stylized three-pointed crown symbolizing perfection. The gloss and silver on a silver background, along with the crown graphic, add a subtle style that emphasizes the brand’s history and heritage.
Queen
The 1970s London rock band Queen used an original heraldic logo featuring the band members’ zodiac signs arranged around an imperial crown. The sign, featuring multiple elements, was set in a thin, elegant font above the band’s name. Stylish and contrasting black was chosen as the main color. The crown reflected the essence of the name, demonstrating the band’s aspiration to lead the musical Olympus and deservedly arousing fans’ admiration.
Braga
One hundred and one years ago, in the city of Braga (Portugal), a soccer club of the same name was founded. Its emblem features an originally executed crown with five towers. Representing a stylized image of the city wall, curved over the heraldic shield, the sign symbolizes the city’s commitment to its ideals and history. This is confirmed by the coat of arms shield, divided into two fields in the club’s signature colors, each featuring the city’s ancient towers, separated by the symbol of Portugal’s religious center.
Konplott
Since 1986, Konplott, a distinctive German designer jewelry brand, has been delighting fashion enthusiasts worldwide. The brand emblem, a vertical oval medallion in olive green, features complex graphics. The abundance of details, bold vignettes, the brand name, and the tsarevna-frog as the central element are all rendered in dark green. The five-vertex crown emphasizes the symbol’s status, with balloons above its head. It symbolizes the product’s ability to transform its wearer into a beautiful princess.
KPN
In the KPN logo, the crown is the main element. It represents the supreme power of the word in the telecommunications company’s visual identity. The crown is drawn schematically and consists of four hook-shaped lines, one arc, and a rhombus at the top. The background is three drop-shaped figures with a translucent texture. They overlap each other but are still clearly visible. The topmost element is green, the middle is yellow, and the bottom is blue. Because of this structure, the composition appears three-dimensional. The name, on the contrary, is flat and two-dimensional. It is typed in lowercase letters. The first is geometric, flat, and angular; the other two are rounded.
Cincinnati
A belligerent, crowned, winged lion is the main element of the Cincinnati soccer club’s emblem, founded in 2018. The small white three-vertex English crown and the lion with a sword symbolize the pursuit of leadership, courage, and perseverance. A white sign on an orange background at the bottom of the symbolic shield with curved edges provides clarity. In its upper part, the shield within the black border of the white field features a blue sector with the letters “FK” in white. The blue and orange sectors are separated by a slanted white stripe, on which the club’s name is written in black.
Starbucks
Starbucks, which sells coffee in Seattle, was founded in 1971 and is represented by a mermaid wearing a crown of black and white. Stylized as four peaks, the white crown features a central figure in the form of a white five-pointed star. Two divided tails balance the graphic on either side of the head. The medallion-shaped emblem features a central black circle set within a wide, dark green-and-white border. Around its circumference, in bold white lettering, is the brand’s name, separated by white five-pointed stars.
Deportivo La Coruña
Galicia’s soccer team, Deportivo La Coruña, founded in 1906, has a corporate style featuring a massive red-gold crown that serves as the city’s symbol. Its use is not only a tribute to the historical past, but also a nod to the name “Real.” It reflects the past merits and successes of the present and demonstrates a commitment to the hometown’s ideals, symbolizing glory and the team’s title. The crown is located on a round element of the standard, with a horizontal Catholic cross in a triangle; the triangle’s contours mirror the crown’s outline. On its rim is inscribed the name.
Crown Royal
The name Crown Royal whisky is a tribute to the history of the drink’s creation by Dom Seagram in 1939. The name comes from the process of fixing the jewelry, which is shaped like a crown. Its image on the elegant cushion became the brand’s main distinction. Created for King George VI and Queen Elizabeth by royal standards, it received the imperial crown as an emblem, symbolizing high quality, elegance, unsurpassed taste, uniqueness, individuality in packaging and containers, and pride in its products. The handwritten font gives the Crown Royal logo elegance and grace.
Burlington Royals
The Burlington, North Carolina, Burlington Royals baseball team, founded in 1986 and disbanded in 2020, proudly wore the Crown Royal emblem. The gold, four-vertex, simple-looking crown had four decorative balls at the top. It was positioned above a blue pennant with a bold white letter B, the first letter of the brand name. An attractive serif font was used to write it. The clarity of lines, the purity of color, and the simplicity of geometric shapes and elements defined the style.
Chambord
The memorable logo of Chambord liqueur, founded in 1982, features an imperial crown at its center. The emblem is designed as an official round seal in luxurious shades of gold and burgundy. The name is accompanied by it in a burgundy Gothic serif font. The crown symbol reflects the brand’s historical connection with Louis XIV, who initiated the official production. The stylish and massive heraldic element is the perfect embodiment of royalty.
Real Sociedad
The Basque soccer club Real Sociedad, from San Sebastian, traces its history back to 1951. The heraldic crown inspires the brand, featuring a cross at the top and jewels around the rim in a bright, colorful red-gold design. It echoes the city’s symbol, symbolizing the team’s close bond with San Sebastian fans and its pride in protecting their sporting interests. It is placed on a light-brown soccer ball wrapped in a white-and-blue striped flag, the club’s colors.
Qarabağ
Azerbaijan soccer is represented by the Qarabağ club from Baku, founded in 1951. One of the main elements of the emblem is a small, graceful golden crown centered in the upper part of the shield. Balloons bound the five peaks. It reflects the present successes, the merits of the past, and the country’s leading position. The emblem, featuring black and gold colors, is inspired by the city’s coat of arms. The five-pointed golden star crowning the pennant is an element of graphic balance, while the many small stars below symbolize victory.
Standard de Liège
Belgian soccer club Standard, founded in 1898, reflects its history and merit in its emblem, a golden crown of European rulers with three pointed peaks. Above the central one is a five-pointed gold star. These are symbols of the Belgian champion’s authority and constant pursuit of victory. The crown is crowned by a shield divided into two parts. The smaller one, on the left, is red. The right is white, featuring a monogram of two intertwined pen letters with the name. All elements and outlines are gold.
Toronto Marlies
The Canadian hockey club, the Toronto Marlies, formed in 2005, features an emblem with the country’s symbol, a blue maple leaf. In its center is an imperial crown. The leaf has thin white veins. The crown is yellow, blue, and red, featuring floral ornamentation and a pattern of blue crosses that repeats across the upper part. The latter fills the yellow sector. A thin red line is drawn along the white contour. The crown’s contour matches the leaf’s color, with several red dots.
Manchester Monarchs
The Manchester Monarchs, a hockey club that did not exist as of 2001, featured a nine-pointed golden crown in its emblem, rendered in a cartoon style. The crown was placed on the gray-black head of a grinning lion’s face. Above the club’s emblem was a two-tiered name. The first word, a tribute to the city, was written in small, black, clear capital letters. The second was the club’s name in large white serif letters in keeping with the overall style. Their trim includes all club colors.
Michael Jackson
The crown best characterizes the king of pop music because he earned it with his inspired creativity. Therefore, the emblem of Michael Jackson contains just such an attribute of power. The cult performer’s emblem consists of the initial letters of his first and last names. As a result of their combination, the musician’s original monogram became the “J” combined with the centerline “M.” At the top, on a common stem, there is a crown consisting of five triangles with sharp vertices and miniature dots opposite each vertex. The letters have thin horizontal serifs. The logo is in monochrome.
Toyota Crown
In 1955, the iconic Japanese car model, the Toyota Crown, debuted, featuring a fashionable, modern badge in the form of an original, stylish silver crown. It has an elongated, tapered bottom and an imperial-crown style. In the upper part, a massive, stylized cross is present. The shape and design are four wide with smooth lines and vertical ribs, reminiscent of a car radiator. The bottom is shaped like a piston top, with an O-ring hole and a negative black space.
Royal Mail
The emblem of Royal Mail Britain, founded in 1516, reflects the brand’s status, significance, and historical heritage. It is represented by a bright scarlet rectangular standard with a white border, on which the name is written in a round, clear font with double-gold lettering. The royal golden imperial crown symbol crosses a white rectangle. The luxurious execution, featuring precious stones, pearls, gold, and red, symbolizes high status and reflects merit and a commitment to national values.
Real Madrid
Spanish FC Real Madrid was founded in the capital in 1902. The emblem is topped with a golden imperial crown featuring large pearls and precious stones around the rim, set against a red velvet insert, symbolizing the club’s rich history, numerous victories, and its “royal” status in soccer. Above is a round gold badge with a blue border; the inner white field contains a blue diagonal stripe, reflecting the club’s palette. It is crowned with a gold monogram of the name’s capital letters.
Emilio Pucci
Florentine clothing brand Emilio Pucci, founded in 1947, projects a luxurious, refined image, accompanied by a laconic, clear text as its emblem. The graphic sign, an openwork monogram, is topped with a five-pointed crown, whose points are adorned with ornate floral elements. This design embodies the product’s beauty and aesthetics, reflecting the brand’s rich historical heritage and showcasing sublime elegance and high quality.
Noble
In 2009, a sports car company was founded in the UK. The chosen emblem consisted of two parts: a stylized crown and a text name. The latter is printed in thin black capital letters with a right-slant, symbolizing speed, on a light yellow plate with a black frame with rounded corners. The crown on top is an original variant featuring the mirror image of the two letters N, with rounded elements. Two horizontal lines support it.
Real Betis
FC Real Betis announced itself in Seville in 1907. Today, it is represented by an emblem in the form of a stylized red-and-gold monarch’s crown. It crowns a composition of an inverted isosceles triangle and a circle with golden contours. Vertical green stripes in the triangle and a green monogram inside the circle reflect the club’s commitment to its history and colors. The crown symbolizes the pursuit of victory, continued leadership, success, and achievement.
Los Angeles Kings
The Los Angeles Kings’ emblem, released in 1967, captures the essence of the team’s name. Minimalist style, monochrome, and heraldry in the form of a black shield divided into two parts, characterized by boldness and brutality. The upper rectangle contains an abbreviation of the name in two capital letters in white. In the lower one, divided by a thin white stripe, there is a traditional crown with an arc-shaped top of straight, clear lines, conveying the style and power characteristic of the club’s gaming tactics.
Royal Air Maroc
Moroccan airline Royal Air Maroc, established in 1957, has chosen the red, imperial-style crown that crowns its emblem as its symbol. Along the inner edge of the circle is a red five-pointed star with symbolic wings. Below is a two-level inscription of the name in two languages. The crown has an abstract form, consisting of five elements surmounted by a five-pointed star, and several lines and strokes that define its shape. It symbolizes the company’s ownership, priority, and importance.
Henri Lloyd
Founded in 1963, Henri Lloyd is a British manufacturer of yachting and sailing clothing, boasting an elegant corporate identity. It consists of black graphics with the name underneath. The text is neat, set in a serif font, and capitalized. A monogram in an openwork circle crowns the brand name, which is typed in two capital letters. The composition is crowned with a stylish, masculine crown that reflects its essence. The image’s clarity and straightness, with peaks at the top, symbolize confidence and high quality.
Royal Canin
The original stylized crown, in a red color reminiscent of the crowns of leaders of wild tribes, is distinguished by the logo of the French feed manufacturer Royal Canin, founded in 1968 in the Camargue. It is formed by two curved baselines of different thicknesses that serve as a visual bridge between the two words of the brand name below. Above them are five rows of circles, each with two rows in the form of stylized peaks. Its singularity symbolizes friendliness and love for the lesser brothers.
Espanyol
The Spanish club, RCD Espanyol de Barcelona, is among the honored and titled. The imperial red-gold crown, featuring a cross and a blue-white-red color scheme, reflects national pride. The royal regalia symbolizes high status, rank, confidence, and success. A round sign crowns it with a wide, bright red rim and golden inscription of the club and city’s name. The inner part consists of stripes in the color of the main club uniform.
Tuborg
The richly decorated golden imperial crown is the main element of the emblem of the famous Danish beer Tuborg Beer, founded in 1880. Its color scheme, consisting of gold, black, and red, reflects the brand’s palette. Decorated with pearls and precious stones, it reflects the brand’s privileged status and popularity, as evidenced by the golden slogan underneath. Below is the brand name, in bold, dark-green sans-serif letters with a gold border.
Real Salt Lake
The emblem of the Real Salt Lake soccer club, founded in 2004, reflects the brand’s signature colors and stylish golden crown. The latter is made up of five peaks, three of which are crowned with a stylized lily, and features a thin, slightly curved rim. It symbolizes the aspiration to always be the first, to confidently achieve victories, and to be recognized as a leader. The element is crowned by two thin semicircles, yellow and red, that encompass a monogram of a gold ‘R’ and a red ‘S’. Below them is the image of a ball. All this is set on a dark blue field, complemented by a red-and-gold border.
Correos
A distinctive logo identifies the Spanish postal service with an abstract yet originally designed crown. In this way, the stamp pays homage to its historical heritage by linking modernity with the image of a mid-18th-century institution. The bold blue lines form an arc-shaped composition, with a thick vertical center stripe rising above a thick horizontal line that separates it from the post horn. This gives the composition airiness and individuality. Crowning, the composition is a neat, symmetrical cross.
Corona
Mexican beer Corona, with its distinctive 1925 logo, is recognized worldwide. The golden imperial crown consists of three parts, topped with a cross. From the middle part, with five peaks, are four domes, two small peaks, and three five-pointed stars. The lower part is formed behind a thin ribbon and decorated with precious stones. The crown symbolizes the brand’s fame and popularity, unsurpassed taste, and confident leadership in its segment. The black gothic font of the name enhances the effect.
Anastasia Beverly Hills
The stylish American cosmetics brand with Romanian roots emerged in the 90s. Its openwork, black, airy emblem, consisting of a female symbol in the form of a circle, surrounds a delicate monogram formed from the capital letter of the name and topped with a princess’s crown. The monogram on both sides of the inscription adds style and effect to the composition, creating the appearance of a butterfly whose beauty and lightness reflect the essence of the brand’s products. The brand name, rendered in an openwork style, supports this effect.
Rolex
The Swiss luxury watch brand, founded in 1905, is instantly recognizable for its emblem: a refined, airy golden crown with a white base and five peaks, each topped with a round element. The crown symbolizes nobility, luxury, excellence, and unquestionable product quality, reflecting prosperity and prestige. The text of the name under the crown emphasizes these features. The green letters contrast beautifully with the light gold of the sign, which features a smooth, elegant font with capital letters and serifs.
Ruinart
Ruinart, an old French champagne brand dating back to 1729, is renowned for its sophisticated yet memorable logo, which symbolizes its premium nature. The logo is crafted with fine gold lines and features a five-vertex crown with varying peak heights and orbs. Thin and openwork, it symbolizes refined taste and leadership. It rises above a pointed shield with numerous elements held by heraldic lions. The sign is accompanied by the year of foundation and a golden name in Gothic style.
Reading Royals
The 1991 symbol of the Reading Hockey Club is a purple and lilac lion with a menacing grin. Its grinning face has gradient silver areas that harmonize with the rivets on the black crown. The crown on the symbol’s head is divided into two by a curved horizontal line, with gemstones set within it. It has four-pointed tops, similar to those of regular rhombuses. A silver border highlights the image. The symbol symbolizes merit, striving for victory, and sports leadership.
Premier League
The Lion King is a strong and confident symbol of the English Premier League, founded in 1992. The sign reflects the division’s greatness, importance, superiority, and priority, which unite the leading clubs under its wing. The mascot’s seriousness and significance are underscored by a laconic crown of five identical pointed peaks. The mascot’s authority is evident in its identity, characterized by a monochromatic color scheme and a strict sans-serif font.
Husqvarna
The abstract three-vertex crown is part of the emblem of the Austrian motorcycle brand Husqvarna, founded in 1903. It resembles a motorcycle chain, reflecting the company’s focus on quality. The composition, which has an elongated oval shape with a capital letter H inside, evokes the mechanism’s nodes. The stylish and laconic image symbolizes the brand’s aspirations for the future and its commitment to the achievements of modern technology. The name is characterized by compactness and precision of execution, hallmarks of the products.
Eintracht Frankfurt
A round, red emblem featuring a small three-pointed crown represents FC Eintracht Frankfurt and dates back to 1899. It is located above the heraldic eagle’s head on a white field, within a wide red circle. A thin red line is applied around it. On the chest of the eagle spewing flames is a pointed shield with a red capital letter E on a white field. On the wings are two white crosses. The emblem repeats its colors and symbolism, connecting history and the city.
Rimmel
British cosmetics brand Rimmel, founded in 1834, showcases its merits and achievements with a red openwork imperial crown. Crowning the title, the black capital letter ‘R’ in the name creates an attractive visual effect, symmetrically paired with the red word ‘London’, balancing the composition. Rimmel is designed in black capital letters with wide spacing and subtle elements, creating an airy, aesthetic feel.
Pandora
The modern logo of Pandora, a Danish jewelry house founded in 1982, is bold and laconic. Its style exemplifies minimalism. It features a small crown element, three long, round, pointed peaks that crown the letter “O” in the text. This emphasizes the inner and outer products, their refinement, energy, radiance, and light coming from precious jewelry. This softens the heaviness of the thick, old-fashioned serif font.
Terex
Construction equipment manufacturer Terex, formerly known as Northwest Engineering of Westport, uses a crown in its logo. The red symbol consists of three square-corner elements resting on a rectangle created with cubic graphics. Enclosed in a white rectangle with a black border, the mark is preceded by the name, typed in black capital letters without serifs. The visualization conveys the brand’s technical profile, symbolizing its commitment to high technology.
Scania
The crown is an important element of the emblem of the Swedish automobile brand Scania, which dates back to 1891. The heraldic red-crowned griffin in the white border of the Scania coat of arms, spewing flames, is a testament to its close connection to its roots. The head is crowned with a three-peak golden crown with rounded crosses, symbolizing success, dignity, and supreme achievement. The mark is placed on a dark blue background in an element resembling a steering wheel. Below is the name in dark blue with a solid design.
KLM
KLM, founded in 1919, reflects its heritage and merits with a stylish, modern blue imperial crown. Crowning the brand name abbreviation in the same color balances the visual lineup by emphasizing its distinctive design. Its upper part depicts an equilateral cross, under which four identical spherical shapes are placed. The bottom rectangular element is centered to ensure perceptual harmony.
Royal Jordanian
The formation of Royal Jordanian Airlines in 1963, its profile, and the essence of the name are revealed through the luxurious design of its logo. It consists of the brand name in two languages and an elegant golden crown. The crown has four domed shapes connected by an openwork rim. The top of the crown is a pike-shaped element. The lower rim is encrusted with precious stones, just above the base. It is a symbol of the country’s monarchical power, the brand’s highest merits, and the excellence of its services.
Ritz Carlton
The brand of the hotel chain Ritz-Carlton, headquartered in Maryland, features a memorable, elegant emblem: a profile of a lion’s head above a five-pointed crown. Executed in black, they form an original composition symbolizing respect for the rich history, the highest level of service, and privilege. The three crown tops are crossed, and the two tops are diamond-shaped. The rim is inlaid. Beneath the sign is the name in bold black capital letters.
Louis Philippe
The European logo of the Indian menswear brand Louis Philippe, featuring a crown, is visually appealing due to its modern design. A monochromatic black sign with three tops in the form of heraldic lilies and two short peaks is located above a small black stripe, forming the integrity of the figure. It symbolizes the stylishness of the company’s products, emphasizing refinement and elegance. This is supported by an openwork, confident, thin font with serifs in capital letters.
Moët Chandon
The most famous brand of the French Champagne House, founded in 1743, is characterized by a laconic, stylish emblem featuring an imperial crown. It is crafted from soft gold, lending it a luxurious, elegant appearance. The monarch’s symbol reflects the product’s superiority and elitism, crowns the entire composition, and bears the date of foundation. Below the symbol, the brand name is written in large black serif letters. It is favorably emphasized by the golden word Champagne. The gold star demonstrates the high quality of Champagne.