The New York Botanical Garden (NYBG), nestled in the Bronx, has always been where nature meets science and education. Recently, they decided it was time for a change – not in their lush, green spaces, but in how they present themselves to the world. The NYBG has unveiled a new logo, and it’s all about marrying their rich history with a fresh, modern vibe.
The times of the old, slightly classic logo done in Garamond font have passed. The Garden wanted something that could show off what it’s all about: a vibrant, living museum that’s as much a part of the bustling city as it is a retreat from it. They turned to the creative folks at Wolff Olins, who came up with something that feels completely new yet familiar.
The new logo swaps out the old typeface for ITC Serif Gothic, which might sound fancy but just means it looks bold and lively. It resembles the 1970s New York style, blending history with a sleek, modern look. The New York Botanical Garden logo stands out because they’ve played with the “Y” – it’s unique, giving the whole thing a burst of character. It’s as if the “Y” is reaching out like a branch, reminding us of the Garden’s mission to connect people with plants.
But that’s not all. The NYBG also introduced a custom typeface to accompany their new main logo. It’s designed to complement the logo’s vibe while adding a touch of modernity. Sure, there might be a few quirks in the lettering here and there, but it adds to the charm, much like the unexpected finds in a garden.
This logo change isn’t just for show. The NYBG is a world leader in plant research and conservation, and they wanted a brand that shows they’re all about the future – protecting plants and our planet. They hope that the new look will attract even more visitors.
Check out the New York Botanical Garden next time you’re in the Bronx. With its fresh new look, it’s sure to be an even more inviting oasis in the city.
