Unique software that allows you to easily track your own working time, with the original name Harvest, has introduced its new identification. Founded in 2006, today, the brand has changed dramatically. Having transformed into software in demand in various business areas in workflows, it required changes in its visual display, which was recently implemented. The new identity effectively demonstrated the solution to the brand’s core mission – creating an environment that allows everyone to focus on complex engineering challenges where everyone can make the most of them. The software was designed to track time in the browser, desktop, and mobile device. It makes it easier to fix the time with the help of special applications. The application becomes a particularly effective tool for remote performers. The program developers considered an important point – how teams and employees spend their time have as many differences as human individuals – in a team, among clients and entrepreneurs. These features influenced the brand’s external design structure, which became more informative, attracting more users.
The new visualization better reflected the company’s mission – to help people spend time wisely. One of the most important brand elements everyone liked the most was illoglyphs – a system of illustrations with vultures. This modular image library has created the conditions for more flexible imagery in illustrations. At the same time, it was a way to pay tribute to the long history of depicting time and people by visualizing the negative impact of long stagnation in one place. One way to explain this linguistic approach more clearly is to combine illustrations with text that tells a story about something important and eternal.
The graphic development of the logo and the word mark – the brand’s full name – reflects the company’s idea of time itself. Eye-catching tabs have been used to create timestamps, as seen in the capitalization of the name H and the features of the unique font designed specifically for this logo. Time tabs are also used in other identity elements, including timeline illustrations. The new design is somewhat overloaded with excessive design and rationalization. When designing the eye-catching website, WiseType’s Monarch Nova font made reading more pleasant but somewhat distracted me from the main tasks. All identity illustrations are clear, simple, and effective in helping you navigate the site. This is achieved through their close connection with the convention.
