Tilde, a brand known for its handcrafted polymer clay fashion accessories, has unveiled a refreshed visual identity designed by Fagerström. The new branding reflects its commitment to originality, craftsmanship, and creating bold, colorful pieces that enhance individual style.
The name draws inspiration from the Spanish accent mark, which emphasizes and highlights parts of words. This concept aligns with the brand’s mission to accentuate personal style through unique accessories. Each piece serves as a statement, much like the tilde symbol draws attention in writing.
The updated logo brings this concept to life with a minimalist, contemporary design. The modern, geometric typeface ensures clarity and adaptability across different uses. A standout feature is the slightly slanted “i,” which mimics the shape of the accent mark. This small yet impactful detail adds character to the logo and reinforces the focus on individuality. The tilted “i” symbolizes the way these accessories highlight and transform a wearer’s look, much like the accent adds emphasis to language.
The logo’s color palette is a simple and timeless black-and-white scheme. This choice focuses on the intricate details of the design while maintaining a professional and versatile aesthetic. The clean palette ensures the logo works seamlessly across various platforms, from digital media to product packaging.
The overall design strikes a balance between modern sophistication and artisanal craftsmanship. The typeface’s geometric precision contrasts with the organic inspiration behind the brand’s accessories, reflecting its blend of creativity and attention to detail.
This rebranding enhances the visual identity and strengthens the position as a creator of innovative, high-quality fashion accessories. The new logo establishes a strong, memorable presence that resonates with its audience by combining clean minimalism with meaningful design details. The refreshed identity underscores dedication to quality and creativity, positioning the brand for greater recognition in the competitive fashion accessory market.