Navistar International Corporation, a major American manufacturer of commercial vehicles and diesel engines, has rebranded itself as International Motors. This name change marks a new direction for the company as it shifts towards becoming a solutions provider while continuing to focus on trucks and buses. The name “International” pays homage to the company’s roots, tracing back to the International Harvester Company, founded in 1902.
Along with the name change, the company introduced a new visual identity that balances its rich history with future ambitions. The new logo replaces the Navistar wordmark that has been in use since 1986. The old logo featured a bold, italicized typeface in deep blue, symbolizing reliability and progress. The updated logo adopts a minimalist, modern look.
The new design uses a black-and-white color palette, a departure from the previous blue. This monochrome shift gives the brand a sleek, contemporary feel, emphasizing professionalism and stability. The black outline of the badge, inspired by the symbols on their vehicle hoods, anchors the new visual identity. Its simplicity highlights the company’s focus on strength and reliability, which are essential to their heavy-duty trucks.
The new logo features an angular, all-caps typeface, conveying power and boldness. Letters like “N” and “A” are designed to emphasize the brand’s durability and robustness. The clean, geometric structure of the letters gives the logo an authoritative, confident look that aligns with the company’s long-standing reputation in the industry.
The company has revamped its digital presence, making the website more user-friendly and accessible globally. The updated site offers easier navigation and clearer technical information, helping customers and stakeholders better understand the company’s products and solutions.
This rebranding reflects the company’s renewed focus on innovation and customer needs. The new identity combines a nod to its historical roots with a vision for future success. The updated logo’s bold font, monochrome palette, and geometric design showcase the company’s continued leadership in the commercial vehicle industry.
