Toilet Twinning has launched a fresh visual identity crafted by Wildish & Co., signaling a move toward a bold, engaging brand image. The update reflects the organization’s mission to improve sanitation in developing countries, wrapped in a design that feels approachable and stands out across different platforms.
The old logo had a simple, modern look, clean typography, and a separate toilet icon. Its blue color palette, with light and dark shades, gave off a crisp, professional feel. The smooth, rounded letters kept things understated yet polished.
Now, the new logo takes a more daring approach. One of its standout features is a cleverly integrated toilet silhouette, which forms the letter “I” in “TWINNING.” Playful design ties directly to the organization’s mission while adding a creative, hand-drawn touch that makes it visually interesting.
The updated typeface uses bold, irregular shapes that mimic hand-drawn letters. The slightly rough style adds personality and energy, reflecting the organization’s grassroots spirit. The main headline font, Nikkei Journal Ultrabold, has a strong visual impact with its thick, confident strokes. To balance this, Knewave Regular—a hand-drawn font—adds warmth and a friendly vibe, making the design feel personal and inviting.
A bright, saturated blue takes center stage, symbolizing trust and action. Bold shade helps the brand stand out both online and in print. White adds contrast for clarity, making messages easy to read. Soft pastel tones complement the blue, adding warmth and balance without overwhelming the design. The mix of vivid and gentle colors creates a lively, cohesive look.
Graphic elements are designed with thick, uneven lines that give off a hand-crafted feel. Custom illustrations follow this style, adding depth and texture.
The layout is built for versatility, allowing the design to adapt seamlessly to different formats—digital campaigns, brochures, or events. The mix of fun design elements with meaningful content helps the organization connect with various audiences, from donors and partners to the communities they support.
The new identity strengthens the organization’s voice in the global conversation about sanitation, helping it stand out while championing real change worldwide.
