Ferm Living is a Danish brand specializing in furniture and interior accessories inspired by coziness and natural motifs. Its collections are created in collaboration with artisans worldwide, blending Scandinavian simplicity and international craft traditions. The products are characterized by refined lines, textured materials, and details that gradually reveal themselves, creating a calming atmosphere in the home.
The previous brand logo featuring a small bird seemed slightly decorative for a design house focused on restraint and style. The bird was an obvious choice, a symbol used literally, without a deep connection to the company. The new logo is fresh and interesting. The bird is presented schematically, reminiscent of Henri Matisse’s famous collages, evoking associations with creativity and freedom. The bird facing left seems to go against conventional perception, yet this decision creates a sense of lightness.
The new typography is elegant and restrained. The serif typeface appears confident and harmonious; its letters are easy to read and complement the bird symbol. Aligning the text in two lines gives the logo stability, while generous spacing between elements provides airiness to the composition.
The brand’s color scheme relies on neutral shades of gray and black, suitably emphasizing the brand’s calmness. The colors don’t distract from the main focus, allowing the products to take center stage.
These changes have benefited Ferm Living, making the brand more sophisticated and precise. The new graphics and fonts effectively reflect the brand’s spirit, maintaining its recognition and warmth.