Earlier this year, the Australian company Amart Furniture, which has about 70 stores across the country, introduced a new emblem. Founded in 1970, this brand has come a long way toward a modern visual identity that is simple, symbolic, and deep.
The furniture brand has been helped by McCartney Design through its incredible evolution, which has worked with the brand for more than eight years, enabling an accurate demonstration of the essence of the ambitious plans to update the identity. The logo for Amart Furniture turned out to be stylish, despite its geometric design, consisting of a single continuous strip.
A new version – graphic text. It harmoniously combines the store’s name and symbolism. Moreover, the sign aptly indicates the company’s line of business by depicting a classic house, both quadrangular and oblong, with a gable roof. To do this, the specialists superimposed an imaginary line on the base points of a standard building and redrew them to obtain a stylized image. It perfectly captures Amart’s goal of turning shopping into an inspiring journey.
- The three-dimensional emblem shows the breadth of services and the wide range of products offered by the brand, which supplies furniture and other items.
- The concept of a house sign also aligns with the company’s aim to show how easy it is to equip not just one room but the whole house with its products.
- Moreover, going to the “blue box” (this is what branded points of sale look like) should help clarify which housing style to adopt and inspire buyers to do so.
This is the manufacturer’s primary task, conveyed through the new logo. The palette is also subject to this principle: it has become much more attractive, brighter, and more tempting. Flashy colors effectively complement the image. The same goes for typography. Designers have replaced the wide font with a narrow and elegant one. By the way, the second part of the name has disappeared from the modernized logo: only the first and main word remains – “Amart.”