True Religion Logo PNG
The company’s sign is balanced and very harmonious; as a believing person, the user looks self-sufficient and calm, so the brand’s clothes create a complete image for the user. The True Religion logo symbolizes comfortable, practical, and versatile clothing for all times.
Meaning and History
The brand lasted for a short time. Although its official opening took place in 2002, the release of the first batch of products began three years later in 2005. By 2009, the company’s products were sold in all five continents: in 900 specialized stores in 50 countries. The flagship boutique opened simultaneously with the clothing launch in 2005. It was located in California, in Manhattan Beach. Several large department stores also sold branded denim products, including Saks Fifth Avenue, Bloomingdale’s, Nordstrom, and Von Maur.
The company’s commercial policy kept prices very high, leading to bankruptcy. Firstly, in 2011, there was an incredibly low demand for True Religion jeans during the pre-Christmas period, when the population made the overwhelming majority of purchases. Secondly, the company’s shares fell sharply the next year, by almost half, due to a lack of interest in the product and its increased value.
The decline continued until the end of autumn 2012, and in 2013, the company was acquired by TowerBrook Capital Partners. However, this measure turned ineffective, and the brand still went bankrupt, closing several stores in 2017. At that time, it was planned to revive it in 2020. However, the brand did not meet expectations: True Religion shares rose only 11.6 percent, while competitors’ shares more than doubled over the same period. Therefore, the company had no future, only holes in the budget and two logos.
What is True Religion?
This brand produces premium jeans and clothing with a bold, recognizable design. Its distinctive features include large-contrast stitching, unique horseshoe-shaped pockets, and fabrics with an artificial-aging effect. The collection also includes T-shirts, hoodies, jackets, and accessories, all made from high-quality materials and crafted with attention to detail. The brand has become popular among fans of stylish denim clothing and is often chosen by celebrities for its original approach to creating each piece.
Old
The debut emblem is multi-part. It uses graphics, text, and an ordinary drawing: in the center, a Chinese man sits in a dressing gown with a guitar. He holds a musical instrument with one hand and, with the other, shows “class” with an outstretched thumb. This is how the character confirms the highest quality of branded products. A satisfied smile glows on his face.
To the right and left of the Chinese are the words “World” and “Tour.” They are red, straight, with small serifs. Below is the advertising slogan “Fashion for the senses,” executed in the same tall elongated letters but with wider symbols. Above the head, in two lines, are the company’s name, “True Religion,” and the phrase “Brand Jeans.” The first element is large, with letters enlarged at the edges; the second is small, in the form of a small arch.
New
The modern graphic sign consists of a concave element reminiscent of the capital letter omega in the ancient Greek alphabet, but inverted. The icon also resembles a horseshoe because the brand is in financial trouble and subconsciously chose a symbol closely resembling a horseshoe for good luck.
At the top is a large inscription taken from the old emblem. This is the brand’s name with multi-format letters: they are high at the edges and low in the middle, similar to Western-style signs. The horseshoe concept fits perfectly here since both images are associated with the US Wild West. As before, the text is arched. The logo’s main colors are monochrome: black and white.
Font and Colors
Both logos share only one element, the brand name. The old version has red symbols with edging; in the new version, the letters are black without additional decoration. The lettering is in upper case and arranged in an arch. Since the company ceased to exist, a third logo has not appeared, although it has planned a redesign for 2020.
The True Religion brand chose the Neo Contact Regular typeface for personalization. It is used in both the old and the new logo. The brand’s palette is also constant: black, white, and red.