True Religion Logo PNG
The company’s sign is balanced and harmonious; as a believer, the user appears self-sufficient and calm, so the brand’s clothes create a complete image. The True Religion logo symbolizes comfortable, practical, versatile clothing for any time.
Meaning and History
The brand lasted for a short time. Although it officially opened in 2002, it released its first batch of products three years later, in 2005. By 2009, the company sold its products on all five continents, in 900 specialized stores across 50 countries. The flagship boutique opened simultaneously with the clothing launch in 2005. It was located in Manhattan Beach, California. Several large department stores also sold branded denim products, including Saks Fifth Avenue, Bloomingdale’s, Nordstrom, and Von Maur.
The company’s commercial policy kept prices very high, leading to bankruptcy. First, in 2011, demand for True Religion jeans was incredibly low during the pre-Christmas period, when most people make their purchases. Second, the company’s shares fell sharply the next year by almost half because of a lack of interest in the product and its rising value.
The decline continued until the end of autumn 2012, and in 2013, TowerBrook Capital Partners acquired the company. However, this measure proved ineffective, and the brand still went bankrupt, closing several stores in 2017. At that time, it planned to revive the brand in 2020. However, the brand did not meet expectations: True Religion shares rose only 11.6 percent, while competitors’ shares more than doubled over the same period. Therefore, the company had no future, only holes in the budget and two logos.
What is True Religion?
This brand produces premium jeans and clothing with a bold, recognizable design. Its distinctive features include high-contrast stitching, unique horseshoe-shaped pockets, and fabrics with an artificial aging effect. The collection also includes T-shirts, hoodies, jackets, and accessories, all made from high-quality materials and crafted with attention to detail. The brand has become popular among fans of stylish denim clothing and is often chosen by celebrities for its original approach to creating each piece.
Old
The debut emblem is multi-part. It uses graphics, text, and an ordinary drawing: in the center, a Chinese man sits in a dressing gown with a guitar. He holds a musical instrument with one hand and, with the other, shows “class” with an outstretched thumb. This is how the character confirms the highest quality of branded products. A satisfied smile glows on his face.
To the right and left of the Chinese are the words “World” and “Tour.” They are red, straight, with small serifs. Below is the advertising slogan “Fashion for the senses,” executed in the same tall, elongated letters but with wider symbols. Above the head, in two lines, are the company’s name, “True Religion,” and the phrase “Brand Jeans.” The first element is large, with letters enlarged at the edges; the second is small, shaped like a small arch.
New
The modern graphic sign consists of a concave element reminiscent of the inverted omega (Ω) in the ancient Greek alphabet. The icon also resembles a horseshoe because the brand is in financial trouble and subconsciously chose a symbol closely associated with good luck.
At the top is a large inscription taken from the old emblem. This is the brand’s name in multi-format letters: high at the edges and low in the middle, similar to Western-style signs. The horseshoe concept fits perfectly here since both images are associated with the US Wild West. As before, the text is arched. The logo’s main colors are monochrome: black and white.
Font and Colors
Both logos share only one element, the brand name. The old version has red symbols with edging; in the new version, the letters are black and unadorned. The lettering is in uppercase and arranged in an arch. Since the company ceased to exist, no third logo has appeared, although it had planned a 2020 redesign.
The True Religion brand chose the Neo Contact Regular typeface for personalization. It appears in both the old and new logo. The brand’s palette is also constant: black, white, and red.