US Bank Logo

US Bank LogoUS Bank Logo PNG

The US Banc logo symbolizes honest money transactions and a large turnover of American currency. The emblem demonstrates a business approach, and the ability to avoid risky transactions promises the safety of money on customer accounts and the timely calculation of interest.

US Bank: Brand overview

Founded: July 13, 1863
Headquarters:
Minneapolis, Minnesota, U.S.
Website: usbank.com
Logo downloads:

US Bank is a large monetary organization that offers a wide range of legal entities and individuals. The range of financial products includes auto loans, managed investment portfolios, loans, mortgages, business loans, deposit certificates, and more. Simultaneously, the institution has an extensive network of branches and ATMs, making it one of the most influential in the United States. However, offices are located only in twenty-five states – mainly on the west coast.

The US Bancorp holding owns US Bank. This is easy to guess by their names and the logos, which are made in the same style. The common history of the two companies began in the second half of the 19th century. It was a time of active development of the financial sector when new banking structures appeared in different cities. They split up, merged, and bought rival organizations to expand their influence across the states.

As a result, US Bancorp, formerly known as First Bank System, acquired Firstar Corporation, Zappco, Inc., California Bancshares, Mt Baker Bank, and dozens of other monetary institutions. This allowed him to open a huge network of branches and become the fifth largest in the United States.

Meaning and History

US Bank Logo History

What is US Bank?

It is the fifth-largest financial institution in the United States in terms of assets. It is part of the large US Bancorp, which provides a wide range of services to individuals and legal entities, including government organizations. The history of the banking structure began in 1981.

Given its complicated history, constant mergers, and renaming, US Bancorp had many logos. The same applies to its subsidiary US Bank, which appeared under a different name a very long time ago – back in 1863. Therefore, now only the last official emblem is taken into account. It is rather difficult to trace its history: it is unknown when and by whom it was developed and what year it began to be used.

The distinctive mark of the US Bank is a simple three-color inscription in lower case letters. The first part, “us,” is white and is inside a red pentagon. On the right is the dark blue word “bank.” The logo does not contain anything else – everything is very concise, as it should be for financial institutions. The minimalism chosen by the designers underlines the seriousness of the monetary institution, its impeccable image, and, of course, its connection with US Bancorp. By the way, the parent company has a similar emblem, but with the word “Bancorp” instead of “bank.”

Old

US Bank Logo old

In the distant past, the US Bank logo contained a rectangular shield with a pointed base and triangular ridges at the top. Inside it was white, and outside it was outlined with a black stripe. It contained the letters “U” and “S” with dots after each. To the right of the shield was the word “BANK.” Bold sans-serif font was used for the inscription.

1990s -1998

US Bank Logo 1990s

In the 1990s, the font of the letters was changed to bold italic sans-serif, while they all became dark blue. The bank’s name occupied one line and was underlined with a thin horizontal red line. The shield disappeared, giving way to an abstract red figure with an eagle’s head. She was on the left and did not fit with the inscription.

1998 – today

US Bank Logo

The designers kept the color scheme but changed the hues to match better. They also redesigned the graphic on the left, giving it the shape of a pentagon, which looks like an upside-down “house” from children’s drawings. Now inside this red geometric shape are the white letters “US.” As before, the blue word “bank” is located on the right. It is also noteworthy that both parts of the inscription are translated into lowercase.

Font and Colors of the Emblem

US Bank Emblem

The lettering font belongs to the extensive Helvetica family, which came about thanks to the Haas’sche Schriftgiesserei. More specifically, this is the Helvetica Neue LT Bold, a neo-grotesque released by Linotype in 1983. The typeface contains many glyphs and is found on many logos, including large corporations such as Samsung, Panasonic, Nestle, Google, and BMW.

US Bank Symbol

The US Bank logo is available in two dark shades: Midnight Blue (# 00438F) and Rusty Red (# D8273F). The designers made the first part of the lettering white dilute them and placed it inside a red geometric shape. The background in the original is also light, although it can change in different visual contexts.

US Bank color codes

Sapphire Hex color: #0b2074
RGB: 11 32 116
CMYK: 91 72 0 55
Pantone: PMS 662 C
Venetian Red Hex color: #c6001e
RGB: 198 0 30
CMYK: 0 100 85 22
Pantone: PMS 186 C

The US Bank logo is a wordmark that contains its name. It is visually divided into two parts: on the left is a white us inside a red pentagonal shape, and on the right is a blue bank. Moreover, all letters are written in lower case and do not have serifs.

What is the logo for a US bank?

US Bank has a simple but striking logo. It features an inscription in the neo-grotesque Helvetica Neue LT Bold typeface. The first two letters are white and placed on a Rusty Red background (# D8273F). The second half of the name is Midnight Blue (# 00438F).